{"id":25694,"date":"2023-09-29T10:00:00","date_gmt":"2023-09-29T08:00:00","guid":{"rendered":"https:\/\/www.trbo.com\/?p=25694"},"modified":"2026-02-17T13:45:51","modified_gmt":"2026-02-17T12:45:51","slug":"dmexco-2023-a-review-full-of-sweets-and-successes","status":"publish","type":"post","link":"https:\/\/www.trbo.com\/de\/blog\/dmexco-2023-a-review-full-of-sweets-and-successes\/","title":{"rendered":"DMEXCO 2023 - Ein R\u00fcckblick voller S\u00fc\u00dfigkeiten und Erfolge"},"content":{"rendered":"
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Die diesj\u00e4hrige DMEXCO war nicht nur ein Ort, um die neuesten digitalen Trends zu erkunden, sondern auch, um sich mit brillianten K\u00f6pfen zu vernetzen und bei unseren Experten vorbei zu schauen. Unser trbo Stand erwies sich als absoluter Publikumsmagnet und lud zu einer Runde s\u00fc\u00dfer Verf\u00fchrungen an unserer Candybar ein. Einer unserer Kollegen verschenkte sogar laufend sein Herz \u2013 nat\u00fcrlich ein leckeres Lebkuchenherz zum Umh\u00e4ngen als Erinnerung an trbo.<\/p>\n

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Aber bevor wir uns in die s\u00fc\u00dfen Details unseres Stands st\u00fcrzen, m\u00f6chten wir euch etwas verraten: Wir haben beim Best Retail Case Award mit unserer Case Study mit Hagebau den 2. und 3. Platz gewonnen. Durch das Optimieren der Filterfunktion konnte Hagebau einen Anstieg des Conversion Values um sage und schreibe 78,52% erzielen. Ja, da habt ihr richtig geh\u00f6rt, das sind fast 80% Steigerung \u2013 das ist mehr, als man mit einer gro\u00dfen T\u00fcte Gummib\u00e4rchen erreichen kann! Den Preis haben wir direkt auf der DMEXCO erhalten, die Kollegen von Hagebau waren auch vor Ort und so konnten wir uns doppelt dar\u00fcber freuen. Unsere Zusammenarbeit mit Hagebau hat gezeigt, dass innovative L\u00f6sungen und datengesteuerte Optimierung zu erstaunlichen Ergebnissen f\u00fchren k\u00f6nnen und dazu auch noch unglaublich viel Spa\u00df macht!<\/p>\n

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Aber zur\u00fcck zu unserer Zeit auf der DMEXCO. Unsere Besucher hatten die Qual der Wahl und wussten gar nicht, ob sie lieber S\u00fc\u00dfes oder Saures mitnehmen sollten. Wer h\u00e4tte gedacht, dass Zucker so inspirierend sein kann?<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Mit unseren trbo- und Chatchamp-Experten vor Ort, die bereitwillig Auskunft gaben und in das tiefe Wasser des digitalen Marketings tauchten hatten wir von Onsite Personalisierung bis hin zu Guided Selling jede Menge Gespr\u00e4chsstoff:<\/span><\/p>\n

Onsite Personalisierung:<\/b> die Kunst, das Angebot f\u00fcr jeden Besucher individuell anzupassen und die User Experience ma\u00dfgeblich zu optimieren.<\/span><\/p>\n

Conversion Optimierung: <\/b>Wie man Besucher in zahlende Kunden verwandelt und das Online-Gesch\u00e4ft ausbaut.\n<\/span><\/p>\n

Multivarianten Tests, A\/B-Tests und Multi-Armed Bandit Tests: <\/b>Werkzeuge zur Optimierung von Website-Elementen und Inhalten.<\/span><\/p>\n

Smart Targeting: <\/b>Die gezielte Ansprache von Zielgruppen f\u00fcr bessere Ergebnisse.<\/span><\/p>\n

Dynamische Segmentierung: <\/b> Die Schaffung von sich stetig entwickelnden Zielgruppen.<\/span><\/p>\n

Customer Data Enrichment:<\/strong> Wie man Kundendaten nutzt, um bessere Einblicke und personalisierte Erlebnisse zu bieten.\n<\/span><\/p>\n

Guided Selling per Chatbot oder Full-Screen Wizard:<\/b> Die Verwendung von Chatbots und interaktiven Assistenten, um Kunden durch den Kauf- und Beratungsprozess zu f\u00fchren. <\/span><\/p>\n

Die Vortr\u00e4ge und Diskussionen auf der DMEXCO waren ebenso inspirierend wie lehrreich. Wir haben uns \u00fcber die neuesten Trends und Entwicklungen im E-Commerce ausgetauscht und wertvolle Einblicke von Branchenexperten erhalten. Es ist immer wieder beeindruckend zu sehen, wie viel Mehrwert diese Messe bietet.\u00a0<\/span><\/p>\n

Unser Fazit:<\/b><\/p>\n

Die DMEXCO 2023 war zweifellos ein H\u00f6hepunkt im Kalender des digitalen Marketings. Daher k\u00f6nnen wir es kaum erwarten, euch im n\u00e4chsten Jahr wiederzusehen! Bis dahin lassen wir uns von unseren s\u00fc\u00dfen Erinnerungen an Lebkuchenherzerl, Gummib\u00e4rchen und Lollies begleiten, w\u00e4hrend wir weiterhin die E-Commerce-Welt revolutionieren.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Sweets, networking and even an award – what more could you wish for?<\/p>","protected":false},"author":41,"featured_media":25695,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[41,42,61],"tags":[97,203,109,90,777,778],"class_list":["post-25694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein","category-blog","category-events","tag-award","tag-chatchamp","tag-dmexco","tag-event","tag-success","tag-trboteam"],"acf":[],"yoast_head":"\nDMEXCO 2023 - A review full of sweets and successes | trbo<\/title>\n<meta name=\"description\" content=\"Read more about our highlights at DMEXCO 2023 in Cologne, our great booth and how successfully we have been.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.trbo.com\/de\/blog\/dmexco-2023-a-review-full-of-sweets-and-successes\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DMEXCO 2023 - 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