{"id":25664,"date":"2023-09-27T09:00:00","date_gmt":"2023-09-27T07:00:00","guid":{"rendered":"https:\/\/www.trbo.com\/?p=25664"},"modified":"2023-10-09T13:25:24","modified_gmt":"2023-10-09T11:25:24","slug":"trbo-insights-jennifers-lieblingsfeature","status":"publish","type":"post","link":"https:\/\/www.trbo.com\/de\/blog\/trbo-insights-jennifers-favorite-feature\/","title":{"rendered":"trbo Insights \u2013 Jennifer's Lieblingsfeature"},"content":{"rendered":"
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Nachdem uns Susanne gerade \u00fcber die strategisch geschickte Platzierung von <\/span>Produktempfehlungen <\/span><\/a> informiert hat und Jihad spannende Insights zu<\/span> Click-In Kan\u00e4len<\/span><\/a> gezeigt hat, ist jetzt Jennifer an der Reihe, um uns ihr Lieblingsfeature im trbo-Tool vorzustellen. \n<\/span><\/p>\n

\u00a0<\/p>\n

Jennifer, welches trbo-Feature nutzt du am liebsten?<\/b><\/h3>\n

Also, ich muss sagen, ich bin ein gro\u00dfer Fan des Countdown Inpage Elements. Es ist eine fantastische M\u00f6glichkeit, auf zeitlich begrenzte Angebote aufmerksam zu machen. Ich verwende es sehr gerne f\u00fcr stark frequentierte Tage wie Black Friday und Co.

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Kannst du uns mehr dar\u00fcber erz\u00e4hlen, wie die Countdown-Funktion funktioniert und wo sie auf einer Website eingebunden werden kann? Welche Chancen bietet sie?<\/b><\/h3>\n

Nat\u00fcrlich, in der Regel kann man den Countdown \u00fcberall auf der Website anzeigen lassen. Besonders effektiv ist er, wenn er prominent im Header platziert wird, wo er die Aufmerksamkeit der Besucher sofort nach Seiteneinstieg auf sich zieht. Ob als Overlay oder Inpage Element, die M\u00f6glichkeiten sind da sehr vielf\u00e4ltig.
<\/span>Am Beispiel von Cardio Fitness kann ich dir die Wirkung des Countdowns verdeutlichen. Zun\u00e4chst haben wir ein Inpage Element verwendet, um das Black Special Angebot auf der gesamten Website hervorzuheben. Zus\u00e4tzlich haben wir Produkte, die von der Rabattaktion betroffen sind, als Overlay auf bestimmten Seiten angezeigt.


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\"Countdown<\/p>\n

\"Black<\/p>\n

Was gef\u00e4llt dir besonders an dieser Herangehensweise? <\/b><\/h3>\n

Das Countdown-Element ist ein absoluter Eyecatcher und zieht die volle Aufmerksamkeit auf sich. Er motiviert den Nutzer dazu, mit der Kampagne zu interagieren.\u00a0\u00a0<\/span><\/p>\n

\u00a0<\/p>\n

Angenommen, ein Online-H\u00e4ndler m\u00f6chte dieses Feature auf seiner Website implementieren. Welchen Rat w\u00fcrdest du ihm vorab geben? <\/b><\/h3>\n

Vor der Implementierung des Countdowns solltest du dir \u00fcberlegen, welche Aktion du hervorheben m\u00f6chtest und wie lange sie laufen soll. Soll der Countdown beispielsweise die gesamte Black Week laufen oder sollen t\u00e4glich Einzelaktionen beworben werden, die den User dazu bringen, innerhalb von 24 Stunden einen Kauf zu t\u00e4tigen?<\/span><\/p>\n

\u00a0<\/p>\n

Ist dieses Feature deiner Meinung nach ein All-Time-Klassiker oder glaubst du, dass seine Wirkung bisher untersch\u00e4tzt wurde?<\/b><\/h3>\n

F\u00fcr die umsatzstarken Tage um Black Friday, Halloween und Weihnachten ist der Countdown ein bew\u00e4hrtes Mittel, aber er kann auch f\u00fcr kleinere Aktionen Wunder wirken. Wenn ein Gutscheincode beispielsweise nur f\u00fcr 24 Stunden g\u00fcltig ist, entsteht ein Gef\u00fchl der Dringlichkeit, das Kunden dazu bewegt, den Kauf zu t\u00e4tigen, bevor sie den Rabatt verpassen. <\/span><\/p>\n

\u00a0<\/p>\n

Gibt es bestimmte Branchen, f\u00fcr die sich der Einsatz besonders eignet? <\/b><\/h3>\n

Der Einsatz eines Countdown ist nicht branchenabh\u00e4ngig. Jede Branche kann von der Verkn\u00fcpfung von zeitlich limitierten Aktionen mit Countdown-Layern profitieren, um User-Interaktionen zu steigern und Kaufabschl\u00fcsse zu erh\u00f6hen.
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\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t

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\n\t\t\t\t\t\t\tJennifer Lippki\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
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Junior Client Success Manager<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Ihr m\u00f6chtet unser trbo-Tool und die vielen Einsatzm\u00f6glichkeiten kennenlernen? Wir zeigen euch gerne, wie auch euer Webshop profitiert.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Jetzt kostenlosen Demo-Termin vereinbaren!<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Learn more about Jennifer’s favorite trbo feature, the countdown element.<\/p>","protected":false},"author":41,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[42,75,43],"tags":[312,693,773,774,454],"class_list":["post-25664","post","type-post","status-publish","format-standard","hentry","category-blog","category-features","category-knowledge","tag-client-success","tag-countdown","tag-favorite-feature","tag-kpis","tag-trbo-tool"],"acf":[],"yoast_head":"\ntrbo Insights \u2013 Jennifer's Favorite Feature | trbo<\/title>\n<meta name=\"description\" content=\"Possibilities with countdown function & trbo! 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