{"id":24801,"date":"2023-05-23T11:34:14","date_gmt":"2023-05-23T11:34:14","guid":{"rendered":"https:\/\/www.trbo.com\/?p=24801"},"modified":"2023-05-23T12:21:28","modified_gmt":"2023-05-23T12:21:28","slug":"the-rise-of-zero-party-data-unser-neues-whitepaper","status":"publish","type":"post","link":"https:\/\/www.trbo.com\/de\/blog\/the-rise-of-zero-party-data-unser-neues-whitepaper\/","title":{"rendered":"The rise of Zero-Party-Data \u2013 unser neues Whitepaper"},"content":{"rendered":"<p>Google hat das Ende von Drittanbieter-Cookies verk\u00fcndet. Unternehmen, die sich in der Vergangenheit haupts\u00e4chlich auf Third-Party-Cookies verlassen haben, um Kundeneinblicke zu gewinnen und Kampagnen durchzuf\u00fchren, stehen nun vor einem erheblichen Datenverlust.<\/p>\n\n\n\n<p>Mit dem absehbaren Ende der Third-Party-Cookies r\u00fccken Zero-Party-Daten ins Zentrum des digitalen Marketings. Zero-Party-Daten sind Informationen, die Kunden absichtlich und proaktiv mit dem Unternehmen teilen. Diese Daten sind \u00e4u\u00dferst wertvoll f\u00fcr die Personalisierung des Kauferlebnisses von Kunden. Da sie direkt von den Kunden stammen, liefern sie umfassende Einblicke in die Zielgruppe, ihr Kaufverhalten und ihre Vorlieben. Sie sind zuverl\u00e4ssiger und bieten tiefere Einblicke als Daten von Dritten, was wiederum einen echten Wettbewerbsvorteil darstellt.&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Cookieless in die Zukunft<\/strong><\/h3>\n\n\n\n<p>F\u00fcr ein personalisiertes Kundenerlebnis sind Zero-Party-Daten unerl\u00e4sslich. Zudem machen rechtliche Anforderungen und technische Entwicklungen es unumg\u00e4nglich, \u00fcber eine f\u00fcr das Unternehmen geeignete Zero-Party-Data-Strategie nachzudenken. Es muss eine Strategie entwickelt werden, wie Zero-Party-Daten erhoben und genutzt werden k\u00f6nnen. Allerdings sind viele Unternehmen unsicher, wie sie solche Daten \u00fcberhaupt gewinnen k\u00f6nnen. Um Kunden zu \u00fcberzeugen, ihre Daten preiszugeben, m\u00fcssen Unternehmen ihnen einen Mehrwert im Gegenzug bieten.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Zero-Party-Daten: Der optimale Weg zu personalisierten Erlebnissen<\/strong><\/h3>\n\n\n\n<p>Unser neues Whitepaper zeigt 12 Wege auf, wie ihr in eurem Webshop datenschutzkonforme Zero-Party-Daten gewinnen k\u00f6nnt!&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.trbo.com\/de\/resources\/whitepaper-zero-party-data-personalisierung\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jetzt kostenlos herunterladen!<\/a><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Habt ihr Fragen zu unserem Whitepaper oder bereits Ideen und W\u00fcnsche f\u00fcr die Umsetzung auf eurer Website? <a href=\"https:\/\/www.trbo.com\/en\/request-demo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dann meldet euch bei uns!<\/a> Wir zeigen euch gerne, wie auch eure Website von einer Zero-Party-Data-Strategie zur Onsite-Personalisierung und Optimierung profitieren kann!<\/p>","protected":false},"excerpt":{"rendered":"<p>Mit dem Ende der Third-Party-Cookies r\u00fccken Zero-Party-Daten ins Zentrum. Wir zeigen 12 Wege auf, wie Sie in Ihrem Webshop Zero-Party-Daten datenschutzkonform gewinnen k\u00f6nnen!<\/p>","protected":false},"author":41,"featured_media":24802,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[42,65,44,47],"tags":[729,727,150,726],"class_list":["post-24801","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-onsite-personalization","category-optimization","category-trbo-news","tag-data-compliance","tag-third-party-data","tag-whitepaper","tag-zero-party-data"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The rise of Zero-Party Data \u2013 our new whitepaper | trbo<\/title>\n<meta name=\"description\" content=\"With the end of third-party cookies, zero-party data is coming into the spotlight. 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