{"id":24472,"date":"2023-03-31T15:51:32","date_gmt":"2023-03-31T15:51:32","guid":{"rendered":"https:\/\/trbocom.wpengine.com\/?p=24472"},"modified":"2023-05-04T13:33:58","modified_gmt":"2023-05-04T13:33:58","slug":"personalization-felix-schirl-my-data-is-better-than-yours-podcast","status":"publish","type":"post","link":"https:\/\/www.trbo.com\/de\/blog\/personalization-felix-schirl-my-data-is-better-than-yours-podcast\/","title":{"rendered":"Personalisierung im Fokus \u2013 unser CEO Felix Schirl im My Data is Better than Yours Podcast"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"24472\" class=\"elementor elementor-24472\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-641b79c3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"641b79c3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-734b2202\" data-id=\"734b2202\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3db5a8e6 elementor-widget elementor-widget-text-editor\" data-id=\"3db5a8e6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p>Bereits seit einiger Zeit gibt es einen anhaltenden Hype um Podcasts. Und zur M\u00f6glichkeit, euch noch mehr Insights in das Thema (Onsite-) Personalisierung zu geben, sagen wir nat\u00fcrlich nicht nein!<\/p>\n\n<p>Deshalb freuen wir uns sehr, euch heute von einem weiteren spannenden Podcast zu erz\u00e4hlen, bei dem trbo ein Teil dabei war.<\/p>\n\n<p>\u00a0<\/p>\n\n<h3 class=\"wp-block-heading\">My Data is Better than Yours \u2013 Der Podcast von und mit Jonas Rashedi<\/h3>\n\n<p>Im Podcast My Data is Better than Yours dreht sich alles um Daten. Und das zu Recht: Sie sind der wichtigste Rohstoff der digitalen Welt \u2013 und der Grundstein einer effektiven Personalisierungsstrategie.<\/p>\n\n<p>Jonas Rashedi ist Director Data Intelligence &amp; Technologies bei Douglas sowie Gr\u00fcnder von Rashedi Consulting, einer Agentur f\u00fcr Online-Marketing \u2013 und Host des Data Podcasts. In seinem Podcast interviewt er regelm\u00e4\u00dfig die f\u00fchrenden K\u00f6pfe der Data-Welt und spricht mit ihnen dar\u00fcber, wie sie ihre Datenstrategie aufbauen und den Umgang mit Daten in Unternehmen implementieren. Es geht um Datenmanagement, Strukturen, Organisationen und Strategien \u2013 verbunden mit der ein oder anderen pers\u00f6nlichen Frage.<\/p>\n\n<p>Unter anderem war er schon im Gespr\u00e4ch mit Marco Lohaus (Head of Business Intelligence bei Flaschenpost), Marc Rendel (CTO bei Pixum) und Fabian Bosler (CTO bei Everdrop).<\/p>\n\n<p>\u00a0<\/p>\n\n<h3 class=\"wp-block-heading\">Insights in die Welt der Personalisierung mit Felix Schirl<\/h3>\n\n<p>F\u00fcr jeden Nutzer die passenden Empfehlungen zur richtigen Zeit \u2013 das war die Idee, aus der trbo entstand und wof\u00fcr wir heute noch alles geben. Damit dem User eine personalisierte Customer Experience erm\u00f6glicht wird, m\u00fcssen jedoch zuerst Daten zur Verf\u00fcgung stehen.<\/p>\n\n<p>In der neusten Podcast-Folge dreht sich alles um Personalisierung. Im Interview spricht Jonas mit unserem CEO Felix Schirl \u00fcber die Strategie von trbo, wie genau eine personalisierte Ansprache erfolgen kann, sowie \u00fcber Erfolge und Misserfolge. Nat\u00fcrlich gibt es auch ein paar pers\u00f6nliche Eindr\u00fccke aus dem Leben unseres CEOs!<\/p>\n\n<p>Neugierig geworden? Dann h\u00f6rt unbedingt in den Podcast rein \u2013 ihr findet ihn auf s\u00e4mtlichen Podcast-Plattformen:<\/p>\n\n<p><a href=\"https:\/\/open.spotify.com\/episode\/0iXmbFySb0Ftu16ed54eR9?si=2e4Dw_wVQ8m7wL572y3PJw&amp;nd=1\" target=\"_blank\" rel=\"noreferrer noopener\">My Data is Better than Yours auf Spotify anh\u00f6ren<\/a><\/p>\n\n<p><a href=\"https:\/\/podcasts.apple.com\/de\/podcast\/my-data-is-better-than-yours\/id1524294960?i=1000606663484\" target=\"_blank\" rel=\"noreferrer noopener\">My Data is Better than Yours auf Apple Music anh\u00f6ren<\/a><\/p>\n\n<p>\u00a0<\/p>\n<p>Oder doch lieber etwas Visuelles?<\/p>\n\n<p>My Data is Better than Yours auf YouTube anschauen:<\/p>\n<p>\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9992d30 elementor-widget elementor-widget-video\" data-id=\"9992d30\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/xxopuVO5FZE&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-2613cdb e-flex e-con-boxed e-con e-parent\" data-id=\"2613cdb\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>trbo CEO Felix Schirl joins Jonas Rashedi on the My Data is Better than Yours podcast. 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