{"id":23101,"date":"2022-11-28T10:50:23","date_gmt":"2022-11-28T10:50:23","guid":{"rendered":"https:\/\/trbocom.wpengine.com\/blog\/case-study-libro-2\/"},"modified":"2025-05-08T10:35:10","modified_gmt":"2025-05-08T08:35:10","slug":"case-study-libro-2","status":"publish","type":"post","link":"https:\/\/www.trbo.com\/de\/blog\/case-study-libro-2\/","title":{"rendered":"Wie LIBRO den Conversion Value um 13,9% steigern konnte"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"23101\" class=\"elementor elementor-23101\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6b4e0ebb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6b4e0ebb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3135f1c7\" data-id=\"3135f1c7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f52ec09 elementor-widget elementor-widget-text-editor\" data-id=\"f52ec09\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">LIBRO ist eine der bekanntesten und beliebtesten Marken in \u00d6sterreich und umfasst eine weite Produktpalette in den Bereichen Schule, Schenken und Multimedia. Neben dem breiten Filialnetz vor Ort bietet der H\u00e4ndler seine Produkte auch verst\u00e4rkt im Onlinehandel an.\u00a0<\/span><\/p><p>\u00a0<\/p><p><a href=\"https:\/\/www.trbo.com\/de\/resources\/case-study-libro\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Jetzt unsere Case Study lesen und mehr erfahren<\/span><\/a><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Viele Kunden erkundigen sich vorab im Internet \u00fcber die ben\u00f6tigten Artikel, manche bevorzugen es sogar online zu bestellen, doch leider gibt es auch viele User, die den Warenkorb zwar bef\u00fcllen, aber den Kauf nicht abschlie\u00dfen.<\/span><\/p><p>\u00a0<\/p><h3>Steigerung des Warenkorbwerts durch Empfehlungen<\/h3><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Dem wollte LIBRO entgegensetzen und testete mit trbo die Einblendung von Produktempfehlungen im Warenkorb. Wir zeigen in unserer Case Study, wie LIBRO durch den Einsatz von Produktempfehlungen im Warenkorb den Einkaufswert gerade bei mobilen Nutzern erh\u00f6hen konnte.\u00a0<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Wie das Testing genau vorgenommen wurde, welche Art von Produktempfehlungen angezeigt wurde,\u00a0 \u00fcber welchen Zeitraum es stattfand und wie das positive Testergebnis den Webshop jetzt und zuk\u00fcnftig beeinflusst, k\u00f6nnt ihr in unserer Case Study lesen.<\/span><\/p><p>\u00a0<\/p><p><a href=\"https:\/\/www.trbo.com\/de\/ressourcen\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Hier geht es zum Download<\/span><\/a><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Auch interessant:<\/span><\/p><ul><li style=\"font-weight: 400;\"><a href=\"https:\/\/www.trbo.com\/de\/case-study-vibrierendes-burgermenue-bringt-schlager-de-eine-75-hoehere-ctr\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">75% h\u00f6herer CTR bei schlager.de<\/span><\/a><\/li><li style=\"font-weight: 400;\"><a href=\"https:\/\/www.trbo.com\/de\/298-conversion-rate-uplift-mit-recommendations-case-study-mit-lashoe\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">29,8% Conversion Rate Uplift bei LaShoe<\/span><\/a><\/li><li style=\"font-weight: 400;\"><a href=\"https:\/\/www.trbo.com\/de\/case-study-wie-oui-warenkorb-abbrueche-vermeidet-und-die-conversion-rate-um-25-erhoeht\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Wie Oui Warenkorb-Abbr\u00fcche vermeidet<\/span><\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>LIBRO ist eine der bekanntesten und beliebtesten Marken in \u00d6sterreich und umfasst eine weite Produktpalette in den Bereichen Schule, Schenken und Multimedia. Neben dem breiten Filialnetz vor Ort bietet der H\u00e4ndler seine Produkte auch verst\u00e4rkt im Onlinehandel an.\u00a0 \u00a0 Jetzt unsere Case Study lesen und mehr erfahren \u00a0 Viele Kunden erkundigen sich vorab im Internet [&hellip;]<\/p>","protected":false},"author":2,"featured_media":23102,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[42,75,149],"tags":[55,460,434,527,365],"class_list":["post-23101","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-features","category-onsite-personalisierung","tag-case-study","tag-de-original","tag-libro","tag-produktempfehlungen","tag-trbo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Wie LIBRO den Conversion Value um 13,9% steigern konnte | trbo<\/title>\n<meta name=\"description\" content=\"Learn how LIBRO increased conversion value through targeted product recommendations in the cart. 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