{"id":22918,"date":"2021-12-10T12:45:51","date_gmt":"2021-12-10T12:45:51","guid":{"rendered":"https:\/\/trbocom.wpengine.com\/blog\/case-study-vibrierendes-burgermenue-bringt-schlager-de-eine-75-hoehere-ctr\/"},"modified":"2021-12-10T12:45:51","modified_gmt":"2021-12-10T12:45:51","slug":"case-study-vibrierendes-burgermenue-bringt-schlager-de-eine-75-hoehere-ctr","status":"publish","type":"post","link":"https:\/\/www.trbo.com\/de\/blog\/case-study-vibrierendes-burgermenue-bringt-schlager-de-eine-75-hoehere-ctr\/","title":{"rendered":"Case Study: Vibrierendes Burgermen\u00fc bringt schlager.de eine 75% h\u00f6here CTR"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Mit bis zu 6,2 Millionen Besuchern und 18 Millionen Seitenaufrufen pro Monat ist schlager.de Deutschlands gr\u00f6\u00dftes Musikportal. Schon seit 2001 informiert das Portal die Nutzer t\u00e4glich \u00fcber die aktuellsten News aus der Schlagerwelt, dazu gibt es Royal-News, R\u00e4tsel und Horoskope. Die vielen verschiedenen Themen k\u00f6nnen auf dem Portal neben des eigentlichen Men\u00fcbands auch \u00fcber ein Burgermen\u00fc mit weiteren News-Kategorien angesteuert werden.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Die Herausforderung: Die Nutzer klickten dieses Burgermen\u00fc nur selten an. Gemeinsam setzten wir mit schlager.de einen Test auf: W\u00fcrde eine Animation helfen, die Aufmerksamkeit der Nutzer auf das Men\u00fc zu lenken und hier die Klickraten zu optimieren?<\/span><\/p>\n<h2><span style=\"font-weight: 400\">75% Steigerung der Click Through Rate durch ein vibrierendes Burgermen\u00fc<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Der Test wurde zun\u00e4chst auf mobilen Devices ausgerollt: Ein Drittel der Nutzer sah das regul\u00e4re Burgermen\u00fc, bei einem weiteren Drittel wechselte die Farbe des Burgermen\u00fcs und das letzte Drittel sah ein vibrierendes Burgermen\u00fc.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;text-decoration: underline\"><strong><a href=\"https:\/\/www.youtube.com\/watch?v=SvBnHj_-0zo\" target=\"_blank\" rel=\"noopener noreferrer\">Ihr wollt das vibrierende Burgermen\u00fc in Aktion sehen? Hier seht ihr es im Youtube-Video<\/a><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Die Ergebnisse des trbo-Tests zeigen deutlich, dass sich auch ausgefallene Ideen wie vibrierende Animationen auf der Website zur Aufmerksamkeitsgewinnung eignen. Die Click Through Rate im Men\u00fc konnte signifikant gesteigert werden!\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Die genauen Zahlen und das Setup des Tests k\u00f6nnt ihr in unserer Case Study mit schlager.de nachlesen.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;font-size: x-large;text-decoration: underline\"><a href=\"https:\/\/www.trbo.com\/de\/ressourcen\/schlager-de-case-study\/\"><span style=\"font-weight: 400\">Hier geht es zum Download\u00a0<\/span><\/a><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp; Mit bis zu 6,2 Millionen Besuchern und 18 Millionen Seitenaufrufen pro Monat ist schlager.de Deutschlands gr\u00f6\u00dftes Musikportal. Schon seit 2001 informiert das Portal die Nutzer t\u00e4glich \u00fcber die aktuellsten News aus der Schlagerwelt, dazu gibt es Royal-News, R\u00e4tsel und Horoskope. Die vielen verschiedenen Themen k\u00f6nnen auf dem Portal neben des eigentlichen Men\u00fcbands auch \u00fcber [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":22919,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[60,42,458,47,185],"tags":[55,330,331,634,460,569,333,635],"class_list":["post-22918","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-b-testing","category-blog","category-optimierung-category","category-trbo-news","category-wissen","tag-case-study","tag-case-study-schlager-de","tag-ctr","tag-ctr-steigerung","tag-de-original","tag-multivariantentest","tag-schlager-de","tag-vibrierendes-burgermenu"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Case Study: Vibrierendes Burgermen\u00fc bringt schlager.de eine 75% h\u00f6here CTR | trbo<\/title>\n<meta name=\"description\" content=\"Case Study: Wie schlager.de mit einem vibrierenden Burgermen\u00fc die CTR um 75% steigern konnte - das zeigen wir auf unserem Blog\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.trbo.com\/de\/blog\/case-study-vibrierendes-burgermenue-bringt-schlager-de-eine-75-hoehere-ctr\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study: Vibrierendes Burgermen\u00fc bringt schlager.de eine 75% h\u00f6here CTR | trbo\" \/>\n<meta property=\"og:description\" content=\"Case Study: Wie schlager.de mit einem vibrierenden Burgermen\u00fc die CTR um 75% steigern konnte - das zeigen wir auf unserem Blog\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.trbo.com\/de\/blog\/case-study-vibrierendes-burgermenue-bringt-schlager-de-eine-75-hoehere-ctr\/\" \/>\n<meta property=\"og:site_name\" content=\"trbo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/trbo.Deutschland\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-10T12:45:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/03\/Beitragsbild_schlager_CaseStudy.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"769\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Zach Miles\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@trboDACH\" \/>\n<meta name=\"twitter:site\" content=\"@trboDACH\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Zach Miles\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.trbo.com\\\/blog\\\/case-study-vibrierendes-burgermenue-bringt-schlager-de-eine-75-hoehere-ctr\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.trbo.com\\\/blog\\\/case-study-vibrierendes-burgermenue-bringt-schlager-de-eine-75-hoehere-ctr\\\/\"},\"author\":{\"name\":\"Zach Miles\",\"@id\":\"https:\\\/\\\/www.trbo.com\\\/#\\\/schema\\\/person\\\/dccdf7b439abd0404cfd946099e8c774\"},\"headline\":\"Case Study: Vibrierendes Burgermen\u00fc bringt schlager.de eine 75% h\u00f6here CTR\",\"datePublished\":\"2021-12-10T12:45:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.trbo.com\\\/blog\\\/case-study-vibrierendes-burgermenue-bringt-schlager-de-eine-75-hoehere-ctr\\\/\"},\"wordCount\":234,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.trbo.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.trbo.com\\\/blog\\\/case-study-vibrierendes-burgermenue-bringt-schlager-de-eine-75-hoehere-ctr\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.trbo.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/Beitragsbild_schlager_CaseStudy.jpg\",\"keywords\":[\"Case Study\",\"Case Study schlager.de\",\"CTR\",\"CTR-Steigerung\",\"DE Original\",\"Multivariantentest\",\"schlager.de\",\"Vibrierendes Burgermen\u00fc\"],\"articleSection\":[\"A\\\/B-Testing\",\"Blog\",\"Optimierung\",\"trbo News\",\"Wissen\"],\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.trbo.com\\\/blog\\\/case-study-vibrierendes-burgermenue-bringt-schlager-de-eine-75-hoehere-ctr\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.trbo.com\\\/blog\\\/case-study-vibrierendes-burgermenue-bringt-schlager-de-eine-75-hoehere-ctr\\\/\",\"url\":\"https:\\\/\\\/www.trbo.com\\\/blog\\\/case-study-vibrierendes-burgermenue-bringt-schlager-de-eine-75-hoehere-ctr\\\/\",\"name\":\"Case Study: Vibrierendes Burgermen\u00fc bringt schlager.de eine 75% h\u00f6here CTR | trbo\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.trbo.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.trbo.com\\\/blog\\\/case-study-vibrierendes-burgermenue-bringt-schlager-de-eine-75-hoehere-ctr\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.trbo.com\\\/blog\\\/case-study-vibrierendes-burgermenue-bringt-schlager-de-eine-75-hoehere-ctr\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.trbo.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/Beitragsbild_schlager_CaseStudy.jpg\",\"datePublished\":\"2021-12-10T12:45:51+00:00\",\"description\":\"Case Study: Wie schlager.de mit einem vibrierenden Burgermen\u00fc die CTR um 75% steigern konnte - 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