{"id":22872,"date":"2021-08-18T13:01:03","date_gmt":"2021-08-18T13:01:03","guid":{"rendered":"https:\/\/trbocom.wpengine.com\/blog\/case-study-wie-oui-warenkorb-abbrueche-vermeidet-und-die-conversion-rate-um-25-erhoeht\/"},"modified":"2021-08-18T13:01:03","modified_gmt":"2021-08-18T13:01:03","slug":"case-study-wie-oui-warenkorb-abbrueche-vermeidet-und-die-conversion-rate-um-25-erhoeht","status":"publish","type":"post","link":"https:\/\/www.trbo.com\/de\/blog\/case-study-wie-oui-warenkorb-abbrueche-vermeidet-und-die-conversion-rate-um-25-erhoeht\/","title":{"rendered":"Case Study: Wie Oui Warenkorb-Abbr\u00fcche vermeidet und die Conversion Rate um 25% erh\u00f6ht"},"content":{"rendered":"<p>&nbsp;<br \/>\n<span style=\"font-weight: 400\">Ein h\u00e4ufiges \u00c4rgernis f\u00fcr Shopbetreiber: User sehen sich im Online-Shop um, legen Produkte in den Warenkorb und verlassen dann pl\u00f6tzlich die Website. Warenkorb-Abbr\u00fcche sind nicht nur \u00e4rgerlich, sie kosten auch wertvollen Umsatz. Doch wie k\u00f6nnen Warenkorbabbr\u00fcche vermieden werden?<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Vor dieser Frage stand auch unser Kunde Oui. Gemeinsam setzten wir deshalb einen A\/B-Test auf: Hilft ein Exit Intent Overlay dabei, Warenkorb-Abbr\u00fcche zu vermeiden und die Conversion Rate zu steigern?<\/span><\/p>\n<h2><span style=\"font-weight: 400\">25% Conversion Rate Steigerung durch ein Exit Intent Overlay\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Hatten Nutzer bereits Produkte im Warenkorb und drohten dann die Seite zu verlassen &#8211; z.B. durch das Ansteuern des Schlie\u00dfen-Icons im Browser &#8211; sahen sie ein Exit Intent Overlay. Hier wurden sie noch einmal an die Produkte im Warenkorb erinnert und dazu animiert, weiterzushoppen.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Ihr wollt das Overlay in Aktion sehen? <a href=\"https:\/\/youtu.be\/muIQ9bQDEmg\" target=\"_blank\" rel=\"noopener noreferrer\">Hier seht ihr es im Youtube-Video<\/a><\/span><span style=\"font-weight: 400\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Die Ergebnisse des A\/B-Tests zeigen deutlich, dass sich der Einsatz von Exit Intent Overlays bei drohenden Warenkorb-Abbr\u00fcchen durchaus lohnt. Die Conversion Rate, aber auch der User Value konnten signifikant gesteigert werden.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Die genauen Zahlen und das Setup des Tests k\u00f6nnt ihr in unserer neuen Case Study mit Oui nachlesen.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;font-size: x-large;text-decoration: underline\"><a href=\"https:\/\/www.trbo.com\/de\/ressourcen\/oui-case-study-exit-intent\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">Hier geht es zum Download\u00a0<\/span><\/a><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp; Ein h\u00e4ufiges \u00c4rgernis f\u00fcr Shopbetreiber: User sehen sich im Online-Shop um, legen Produkte in den Warenkorb und verlassen dann pl\u00f6tzlich die Website. Warenkorb-Abbr\u00fcche sind nicht nur \u00e4rgerlich, sie kosten auch wertvollen Umsatz. Doch wie k\u00f6nnen Warenkorbabbr\u00fcche vermieden werden? &nbsp; Vor dieser Frage stand auch unser Kunde Oui. Gemeinsam setzten wir deshalb einen A\/B-Test auf: [&hellip;]<\/p>","protected":false},"author":2,"featured_media":22873,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[60,149,458,185],"tags":[55,555,460,190,608,609,610],"class_list":["post-22872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-b-testing","category-onsite-personalisierung","category-optimierung","category-wissen","tag-case-study","tag-conversion-rate-steigern","tag-de-original","tag-exit-intent","tag-exit-intent-overlay","tag-oui","tag-warenkorb-abbruche"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Case Study: Wie Oui Warenkorb-Abbr\u00fcche vermeidet und die Conversion Rate um 25% erh\u00f6ht | trbo<\/title>\n<meta name=\"description\" content=\"Wir zeigen, wie Oui Warenkorb-Abbr\u00fcche vermeidet und die Conversion Rate um 25% erh\u00f6ht - mit einem Exit Intent Overlay. Jetzt Case Study herunterladen!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.trbo.com\/de\/blog\/case-study-wie-oui-warenkorb-abbrueche-vermeidet-und-die-conversion-rate-um-25-erhoeht\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study: Wie Oui Warenkorb-Abbr\u00fcche vermeidet und die Conversion Rate um 25% erh\u00f6ht | trbo\" \/>\n<meta property=\"og:description\" content=\"Wir zeigen, wie Oui Warenkorb-Abbr\u00fcche vermeidet und die Conversion Rate um 25% erh\u00f6ht - mit einem Exit Intent Overlay. Jetzt Case Study herunterladen!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.trbo.com\/de\/blog\/case-study-wie-oui-warenkorb-abbrueche-vermeidet-und-die-conversion-rate-um-25-erhoeht\/\" \/>\n<meta property=\"og:site_name\" content=\"trbo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/trbo.Deutschland\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-18T13:01:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/03\/Beitragsbild_CaseOuiExit.png\" \/>\n\t<meta property=\"og:image:width\" content=\"769\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Zach Miles\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@trboDACH\" \/>\n<meta name=\"twitter:site\" content=\"@trboDACH\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Zach Miles\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.trbo.com\/de\/blog\/case-study-wie-oui-warenkorb-abbrueche-vermeidet-und-die-conversion-rate-um-25-erhoeht\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.trbo.com\/de\/blog\/case-study-wie-oui-warenkorb-abbrueche-vermeidet-und-die-conversion-rate-um-25-erhoeht\/\"},\"author\":{\"name\":\"Zach Miles\",\"@id\":\"https:\/\/www.trbo.com\/#\/schema\/person\/dccdf7b439abd0404cfd946099e8c774\"},\"headline\":\"Case Study: Wie Oui Warenkorb-Abbr\u00fcche vermeidet und die Conversion Rate um 25% erh\u00f6ht\",\"datePublished\":\"2021-08-18T13:01:03+00:00\",\"dateModified\":\"2021-08-18T13:01:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.trbo.com\/de\/blog\/case-study-wie-oui-warenkorb-abbrueche-vermeidet-und-die-conversion-rate-um-25-erhoeht\/\"},\"wordCount\":221,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.trbo.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.trbo.com\/de\/blog\/case-study-wie-oui-warenkorb-abbrueche-vermeidet-und-die-conversion-rate-um-25-erhoeht\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/03\/Beitragsbild_CaseOuiExit.png\",\"keywords\":[\"Case Study\",\"Conversion Rate steigern\",\"DE Original\",\"Exit Intent\",\"Exit Intent Overlay\",\"Oui\",\"Warenkorb-Abbr\u00fcche\"],\"articleSection\":[\"A\/B-Testing\",\"Onsite-Personalisierung\",\"Optimierung\",\"Wissen\"],\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.trbo.com\/de\/blog\/case-study-wie-oui-warenkorb-abbrueche-vermeidet-und-die-conversion-rate-um-25-erhoeht\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.trbo.com\/de\/blog\/case-study-wie-oui-warenkorb-abbrueche-vermeidet-und-die-conversion-rate-um-25-erhoeht\/\",\"url\":\"https:\/\/www.trbo.com\/de\/blog\/case-study-wie-oui-warenkorb-abbrueche-vermeidet-und-die-conversion-rate-um-25-erhoeht\/\",\"name\":\"Case Study: Wie Oui Warenkorb-Abbr\u00fcche vermeidet und die Conversion Rate um 25% erh\u00f6ht | trbo\",\"isPartOf\":{\"@id\":\"https:\/\/www.trbo.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.trbo.com\/de\/blog\/case-study-wie-oui-warenkorb-abbrueche-vermeidet-und-die-conversion-rate-um-25-erhoeht\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.trbo.com\/de\/blog\/case-study-wie-oui-warenkorb-abbrueche-vermeidet-und-die-conversion-rate-um-25-erhoeht\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/03\/Beitragsbild_CaseOuiExit.png\",\"datePublished\":\"2021-08-18T13:01:03+00:00\",\"dateModified\":\"2021-08-18T13:01:03+00:00\",\"description\":\"Wir zeigen, wie Oui Warenkorb-Abbr\u00fcche vermeidet und die Conversion Rate um 25% erh\u00f6ht - mit einem Exit Intent Overlay. 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