{"id":22850,"date":"2021-07-06T12:55:06","date_gmt":"2021-07-06T12:55:06","guid":{"rendered":"https:\/\/trbocom.wpengine.com\/blog\/298-conversion-rate-uplift-mit-recommendations-case-study-mit-lashoe\/"},"modified":"2021-07-06T12:55:06","modified_gmt":"2021-07-06T12:55:06","slug":"298-conversion-rate-uplift-mit-recommendations-case-study-mit-lashoe","status":"publish","type":"post","link":"https:\/\/www.trbo.com\/de\/blog\/298-conversion-rate-uplift-mit-recommendations-case-study-mit-lashoe\/","title":{"rendered":"29,8% Conversion Rate Uplift mit Recommendations! Case Study mit LaShoe"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Recommendations sind ein beliebtes Mittel, um die Nutzer zu inspirieren, ihnen Alternativen bereitzustellen oder um die Warenk\u00f6rbe weiter in die H\u00f6he zu treiben. Doch f\u00fcr viele Shops bedeuten Produktempfehlungen einen hohen Arbeitsaufwand &#8211; wenn keine smarte Recommendation Engine genutzt wird.<\/span><br \/>\n&nbsp;<br \/>\n<span style=\"font-weight: 400\">So auch bei unserem Kunden LaShoe: Dort wurden die Recommendations vor dem Einsatz von trbo manuell gepflegt und mit Zubeh\u00f6rprodukten belegt. Ein immenser Arbeitsaufwand f\u00fcr das Team. Nachdem die Entscheidung f\u00fcr trbo als Personalisierungstool gefallen war, stand also schnell eine \u00dcberarbeitung der bisherigen Strategie auf der Agenda.<\/span><br \/>\n&nbsp;<br \/>\n<span style=\"font-weight: 400\">Gemeinsam mit dem Team von LaShoe \u00fcberpr\u00fcften wir in einem A\/B-Test, wie sich die Nutzung der trbo-Recommendation Engine auf die Conversion Rate auswirken w\u00fcrde.<\/span><\/p>\n<h2>Eine um 29,8% gestiegene Conversion Rate durch personalisierte Empfehlungen auf Produktdetailseiten<\/h2>\n<p><span style=\"font-weight: 400\">Es galt herauszufinden, ob automatisiert und personalisiert bef\u00fcllte Empfehlungen nicht nur Zeit sparen, sondern auch bessere Ergebnisse erzielen w\u00fcrden.\u00a0<\/span><br \/>\n&nbsp;<br \/>\n<span style=\"font-weight: 400\">Das Ergebnis war vielversprechend: Durch die mit der trbo-Recommendation Engine bef\u00fcllten, personalisierten Produktempfehlungen auf den Produktdetailseiten konnte LaShoe die Conversion Rate signifikant steigern und gleichzeitig wertvolle Zeit sparen.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Wie der Test genau aufgesetzt wurde und welche weiteren KPIs verbessert wurden, k\u00f6nnt ihr in unserer neuen Case Study mit LaShoe nachlesen.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;font-size: x-large\"><a href=\"https:\/\/www.trbo.com\/de\/ressourcen\/lashoe-case-study\/\" target=\"_blank\" rel=\"noopener noreferrer\">Hier geht es zum Download\u00a0<\/a><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Recommendations sind ein beliebtes Mittel, um die Nutzer zu inspirieren, ihnen Alternativen bereitzustellen oder um die Warenk\u00f6rbe weiter in die H\u00f6he zu treiben. Doch f\u00fcr viele Shops bedeuten Produktempfehlungen einen hohen Arbeitsaufwand &#8211; wenn keine smarte Recommendation Engine genutzt wird. &nbsp; So auch bei unserem Kunden LaShoe: Dort wurden die Recommendations vor dem Einsatz von [&hellip;]<\/p>","protected":false},"author":41,"featured_media":22851,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[60,42,47,185],"tags":[554,55,189,460,277],"class_list":["post-22850","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-b-testing","category-blog","category-trbo-news","category-wissen","tag-a-b-test","tag-case-study","tag-conversion-rate","tag-de-original","tag-lashoe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>29,8% Conversion Rate Uplift mit Recommendations! Case Study mit LaShoe | trbo<\/title>\n<meta name=\"description\" content=\"Mit personalisierten Produktempfehlungen die Conversion Rate um 29,8% steigern. Mehr dazu gibt es in unserer neuen Case Study mit LaShoe. Jetzt downloaden!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.trbo.com\/de\/blog\/298-conversion-rate-uplift-mit-recommendations-case-study-mit-lashoe\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"29,8% Conversion Rate Uplift mit Recommendations! Case Study mit LaShoe | trbo\" \/>\n<meta property=\"og:description\" content=\"Mit personalisierten Produktempfehlungen die Conversion Rate um 29,8% steigern. Mehr dazu gibt es in unserer neuen Case Study mit LaShoe. Jetzt downloaden!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.trbo.com\/de\/blog\/298-conversion-rate-uplift-mit-recommendations-case-study-mit-lashoe\/\" \/>\n<meta property=\"og:site_name\" content=\"trbo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/trbo.Deutschland\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-06T12:55:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/03\/Blog_Case-Study_LaShoe.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"512\" \/>\n\t<meta property=\"og:image:height\" content=\"233\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Wafaa Jlaoui\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@trboDACH\" \/>\n<meta name=\"twitter:site\" content=\"@trboDACH\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Wafaa Jlaoui\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.trbo.com\/blog\/298-conversion-rate-uplift-mit-recommendations-case-study-mit-lashoe\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.trbo.com\/blog\/298-conversion-rate-uplift-mit-recommendations-case-study-mit-lashoe\/\"},\"author\":{\"name\":\"Wafaa Jlaoui\",\"@id\":\"https:\/\/www.trbo.com\/#\/schema\/person\/a0ec5c393a11f8bb6fa2c3e0193c966f\"},\"headline\":\"29,8% Conversion Rate Uplift mit Recommendations! Case Study mit LaShoe\",\"datePublished\":\"2021-07-06T12:55:06+00:00\",\"dateModified\":\"2021-07-06T12:55:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.trbo.com\/blog\/298-conversion-rate-uplift-mit-recommendations-case-study-mit-lashoe\/\"},\"wordCount\":223,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.trbo.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.trbo.com\/blog\/298-conversion-rate-uplift-mit-recommendations-case-study-mit-lashoe\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/03\/Blog_Case-Study_LaShoe.jpeg\",\"keywords\":[\"A\/B-Test\",\"Case Study\",\"Conversion Rate\",\"DE Original\",\"LaShoe\"],\"articleSection\":[\"A\/B-Testing\",\"Blog\",\"trbo News\",\"Wissen\"],\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.trbo.com\/blog\/298-conversion-rate-uplift-mit-recommendations-case-study-mit-lashoe\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.trbo.com\/blog\/298-conversion-rate-uplift-mit-recommendations-case-study-mit-lashoe\/\",\"url\":\"https:\/\/www.trbo.com\/blog\/298-conversion-rate-uplift-mit-recommendations-case-study-mit-lashoe\/\",\"name\":\"29,8% Conversion Rate Uplift mit Recommendations! Case Study mit LaShoe | trbo\",\"isPartOf\":{\"@id\":\"https:\/\/www.trbo.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.trbo.com\/blog\/298-conversion-rate-uplift-mit-recommendations-case-study-mit-lashoe\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.trbo.com\/blog\/298-conversion-rate-uplift-mit-recommendations-case-study-mit-lashoe\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/03\/Blog_Case-Study_LaShoe.jpeg\",\"datePublished\":\"2021-07-06T12:55:06+00:00\",\"dateModified\":\"2021-07-06T12:55:06+00:00\",\"description\":\"Mit personalisierten Produktempfehlungen die Conversion Rate um 29,8% steigern. Mehr dazu gibt es in unserer neuen Case Study mit LaShoe. Jetzt downloaden!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.trbo.com\/blog\/298-conversion-rate-uplift-mit-recommendations-case-study-mit-lashoe\/#breadcrumb\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.trbo.com\/blog\/298-conversion-rate-uplift-mit-recommendations-case-study-mit-lashoe\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\/\/www.trbo.com\/blog\/298-conversion-rate-uplift-mit-recommendations-case-study-mit-lashoe\/#primaryimage\",\"url\":\"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/03\/Blog_Case-Study_LaShoe.jpeg\",\"contentUrl\":\"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/03\/Blog_Case-Study_LaShoe.jpeg\",\"width\":512,\"height\":233},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.trbo.com\/blog\/298-conversion-rate-uplift-mit-recommendations-case-study-mit-lashoe\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.trbo.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"29,8% Conversion Rate Uplift mit Recommendations! Case Study mit LaShoe\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.trbo.com\/#website\",\"url\":\"https:\/\/www.trbo.com\/\",\"name\":\"trbo GmbH\",\"description\":\"Website personalization made effortless\",\"publisher\":{\"@id\":\"https:\/\/www.trbo.com\/#organization\"},\"alternateName\":\"trbo\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.trbo.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de-DE\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.trbo.com\/#organization\",\"name\":\"trbo GmbH\",\"alternateName\":\"trbo\",\"url\":\"https:\/\/www.trbo.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\/\/www.trbo.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/02\/trbo.svg\",\"contentUrl\":\"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/02\/trbo.svg\",\"width\":83,\"height\":34,\"caption\":\"trbo GmbH\"},\"image\":{\"@id\":\"https:\/\/www.trbo.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/trbo.Deutschland\",\"https:\/\/x.com\/trboDACH\",\"https:\/\/www.linkedin.com\/company\/trbo-com\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.trbo.com\/#\/schema\/person\/a0ec5c393a11f8bb6fa2c3e0193c966f\",\"name\":\"Wafaa Jlaoui\",\"url\":\"https:\/\/www.trbo.com\/de\/blog\/author\/wafaa\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"29,8% Conversion Rate Uplift mit Recommendations! Case Study mit LaShoe | trbo","description":"Mit personalisierten Produktempfehlungen die Conversion Rate um 29,8% steigern. Mehr dazu gibt es in unserer neuen Case Study mit LaShoe. Jetzt downloaden!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.trbo.com\/de\/blog\/298-conversion-rate-uplift-mit-recommendations-case-study-mit-lashoe\/","og_locale":"de_DE","og_type":"article","og_title":"29,8% Conversion Rate Uplift mit Recommendations! Case Study mit LaShoe | trbo","og_description":"Mit personalisierten Produktempfehlungen die Conversion Rate um 29,8% steigern. Mehr dazu gibt es in unserer neuen Case Study mit LaShoe. Jetzt downloaden!","og_url":"https:\/\/www.trbo.com\/de\/blog\/298-conversion-rate-uplift-mit-recommendations-case-study-mit-lashoe\/","og_site_name":"trbo","article_publisher":"https:\/\/www.facebook.com\/trbo.Deutschland","article_published_time":"2021-07-06T12:55:06+00:00","og_image":[{"width":512,"height":233,"url":"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/03\/Blog_Case-Study_LaShoe.jpeg","type":"image\/jpeg"}],"author":"Wafaa Jlaoui","twitter_card":"summary_large_image","twitter_creator":"@trboDACH","twitter_site":"@trboDACH","twitter_misc":{"Verfasst von":"Wafaa Jlaoui","Gesch\u00e4tzte Lesezeit":"1 Minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.trbo.com\/blog\/298-conversion-rate-uplift-mit-recommendations-case-study-mit-lashoe\/#article","isPartOf":{"@id":"https:\/\/www.trbo.com\/blog\/298-conversion-rate-uplift-mit-recommendations-case-study-mit-lashoe\/"},"author":{"name":"Wafaa Jlaoui","@id":"https:\/\/www.trbo.com\/#\/schema\/person\/a0ec5c393a11f8bb6fa2c3e0193c966f"},"headline":"29,8% Conversion Rate Uplift mit Recommendations! Case Study mit LaShoe","datePublished":"2021-07-06T12:55:06+00:00","dateModified":"2021-07-06T12:55:06+00:00","mainEntityOfPage":{"@id":"https:\/\/www.trbo.com\/blog\/298-conversion-rate-uplift-mit-recommendations-case-study-mit-lashoe\/"},"wordCount":223,"commentCount":0,"publisher":{"@id":"https:\/\/www.trbo.com\/#organization"},"image":{"@id":"https:\/\/www.trbo.com\/blog\/298-conversion-rate-uplift-mit-recommendations-case-study-mit-lashoe\/#primaryimage"},"thumbnailUrl":"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/03\/Blog_Case-Study_LaShoe.jpeg","keywords":["A\/B-Test","Case Study","Conversion Rate","DE Original","LaShoe"],"articleSection":["A\/B-Testing","Blog","trbo News","Wissen"],"inLanguage":"de-DE","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.trbo.com\/blog\/298-conversion-rate-uplift-mit-recommendations-case-study-mit-lashoe\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.trbo.com\/blog\/298-conversion-rate-uplift-mit-recommendations-case-study-mit-lashoe\/","url":"https:\/\/www.trbo.com\/blog\/298-conversion-rate-uplift-mit-recommendations-case-study-mit-lashoe\/","name":"29,8% Conversion Rate Uplift mit Recommendations! Case Study mit LaShoe | trbo","isPartOf":{"@id":"https:\/\/www.trbo.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.trbo.com\/blog\/298-conversion-rate-uplift-mit-recommendations-case-study-mit-lashoe\/#primaryimage"},"image":{"@id":"https:\/\/www.trbo.com\/blog\/298-conversion-rate-uplift-mit-recommendations-case-study-mit-lashoe\/#primaryimage"},"thumbnailUrl":"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/03\/Blog_Case-Study_LaShoe.jpeg","datePublished":"2021-07-06T12:55:06+00:00","dateModified":"2021-07-06T12:55:06+00:00","description":"Mit personalisierten Produktempfehlungen die Conversion Rate um 29,8% steigern. Mehr dazu gibt es in unserer neuen Case Study mit LaShoe. Jetzt downloaden!","breadcrumb":{"@id":"https:\/\/www.trbo.com\/blog\/298-conversion-rate-uplift-mit-recommendations-case-study-mit-lashoe\/#breadcrumb"},"inLanguage":"de-DE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.trbo.com\/blog\/298-conversion-rate-uplift-mit-recommendations-case-study-mit-lashoe\/"]}]},{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/www.trbo.com\/blog\/298-conversion-rate-uplift-mit-recommendations-case-study-mit-lashoe\/#primaryimage","url":"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/03\/Blog_Case-Study_LaShoe.jpeg","contentUrl":"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/03\/Blog_Case-Study_LaShoe.jpeg","width":512,"height":233},{"@type":"BreadcrumbList","@id":"https:\/\/www.trbo.com\/blog\/298-conversion-rate-uplift-mit-recommendations-case-study-mit-lashoe\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.trbo.com\/"},{"@type":"ListItem","position":2,"name":"29,8% Conversion Rate Uplift mit Recommendations! Case Study mit LaShoe"}]},{"@type":"WebSite","@id":"https:\/\/www.trbo.com\/#website","url":"https:\/\/www.trbo.com\/","name":"trbo GmbH","description":"Website Personalisierung einfach gemacht","publisher":{"@id":"https:\/\/www.trbo.com\/#organization"},"alternateName":"trbo","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.trbo.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de-DE"},{"@type":"Organization","@id":"https:\/\/www.trbo.com\/#organization","name":"trbo GmbH","alternateName":"trbo","url":"https:\/\/www.trbo.com\/","logo":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/www.trbo.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/02\/trbo.svg","contentUrl":"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/02\/trbo.svg","width":83,"height":34,"caption":"trbo GmbH"},"image":{"@id":"https:\/\/www.trbo.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/trbo.Deutschland","https:\/\/x.com\/trboDACH","https:\/\/www.linkedin.com\/company\/trbo-com\/"]},{"@type":"Person","@id":"https:\/\/www.trbo.com\/#\/schema\/person\/a0ec5c393a11f8bb6fa2c3e0193c966f","name":"Wafaa Jlaoui","url":"https:\/\/www.trbo.com\/de\/blog\/author\/wafaa\/"}]}},"_links":{"self":[{"href":"https:\/\/www.trbo.com\/de\/wp-json\/wp\/v2\/posts\/22850","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.trbo.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.trbo.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.trbo.com\/de\/wp-json\/wp\/v2\/users\/41"}],"replies":[{"embeddable":true,"href":"https:\/\/www.trbo.com\/de\/wp-json\/wp\/v2\/comments?post=22850"}],"version-history":[{"count":0,"href":"https:\/\/www.trbo.com\/de\/wp-json\/wp\/v2\/posts\/22850\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.trbo.com\/de\/wp-json\/wp\/v2\/media\/22851"}],"wp:attachment":[{"href":"https:\/\/www.trbo.com\/de\/wp-json\/wp\/v2\/media?parent=22850"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.trbo.com\/de\/wp-json\/wp\/v2\/categories?post=22850"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.trbo.com\/de\/wp-json\/wp\/v2\/tags?post=22850"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}