{"id":22803,"date":"2021-04-07T14:29:10","date_gmt":"2021-04-07T14:29:10","guid":{"rendered":"https:\/\/trbocom.wpengine.com\/blog\/21-hoehere-conversion-rate-unsere-neue-case-study-mit-mydays\/"},"modified":"2021-04-07T14:29:10","modified_gmt":"2021-04-07T14:29:10","slug":"21-hoehere-conversion-rate-unsere-neue-case-study-mit-mydays","status":"publish","type":"post","link":"https:\/\/www.trbo.com\/de\/blog\/21-hoehere-conversion-rate-unsere-neue-case-study-mit-mydays\/","title":{"rendered":"21% h\u00f6here Conversion Rate \u2013 Unsere neue Case Study mit mydays"},"content":{"rendered":"

 <\/p>\n

Mehr als jeder zweite Online-Shopper (52%) <\/span><\/a>kauft mittlerweile per Smartphone ein. Und die meisten Eink\u00e4ufe starten mit einer Produktsuche: <\/span>In Deutschland ist Google f\u00fcr 76% der Nutzer Ausgangspunkt Nummer eins f\u00fcr die Suche nach Produkten<\/span><\/a>. Das ist schlie\u00dflich bequem, denn Google Shopping Anzeigen bieten gleich noch eine Vergleichbarkeit von Angeboten bez\u00fcglich des Preises. So landet auch viel mobile Traffic von Google Shopping auf den Detailseiten im Webshop. Diese gilt es entsprechend zu optimieren.<\/span><\/p>\n

 <\/p>\n

Unser Kunde <\/span>mydays<\/span><\/a> hat es sich als Erlebnis-Anbieter von Anfang an zur Aufgabe gemacht, perfekte Erlebnisse zu bieten. Das gilt nat\u00fcrlich auch auf der Website f\u00fcr die Onsite-Experience –\u00a0 f\u00fcr jeden Kunden, auch mobile und ab dem ersten Kontakt.\u00a0<\/span><\/p>\n

Wie mydays mit gezielter Optimierung beim Einstieg \u00fcber Google Shopping die Conversion Rate steigert<\/span><\/h2>\n

\u00a0<\/span><\/p>\n

Bei Einstiegen von Google Shopping gilt es, <\/span>den Nutzern zus\u00e4tzliche Services wie Alternativprodukte zu empfehlen, um Abspr\u00fcnge von der Seite zu vermeiden. Dass die Optimierung beim Einstieg auch zu einer Steigerung der Conversion Rate f\u00fchrt, haben wir in unserem Test mit mydays nachgewiesen.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

F\u00fcr den Multivariantentest wurden von uns zus\u00e4tzliche Empfehlungen \u00fcber dem eigentlich \u00fcber Google Shopping angesteuerten Erlebnis eingeblendet. So sahen die Nutzer entweder Inspirationen zu verschiedenen Geschenk-Kategorien oder weitere passende Erlebnisse aus derselben Kategorie. Da das Angebot von mydays stark regional variiert, wurde bei den weiteren Empfehlungen zus\u00e4tzlich noch der Ort des Users miteinbezogen.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Das Ergebnis: Wurden Empfehlungen aus derselben Kategorie angezeigt, stieg die Conversion Rate um 21%.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Das spannende Test-Setup und weitere Kennzahlen k\u00f6nnt Ihr in unserer aktuellen Case Study mit mydays nachlesen!<\/span><\/p>\n

 <\/p>\n

 <\/p>\n

HIER GEHT ES ZUM DOWNLOAD<\/b><\/a><\/p>\n

 <\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

  Mehr als jeder zweite Online-Shopper (52%) kauft mittlerweile per Smartphone ein. Und die meisten Eink\u00e4ufe starten mit einer Produktsuche: In Deutschland ist Google f\u00fcr 76% der Nutzer Ausgangspunkt Nummer eins f\u00fcr die Suche nach Produkten. Das ist schlie\u00dflich bequem, denn Google Shopping Anzeigen bieten gleich noch eine Vergleichbarkeit von Angeboten bez\u00fcglich des Preises. So […]<\/p>","protected":false},"author":41,"featured_media":22804,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[60,42,47,185],"tags":[62,55,189,460,254,569,256],"class_list":["post-22803","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-b-testing","category-blog","category-trbo-news","category-wissen","tag-a-b-testing","tag-case-study","tag-conversion-rate","tag-de-original","tag-mobile","tag-multivariantentest","tag-mydays"],"acf":[],"yoast_head":"\n21% h\u00f6here Conversion Rate \u2013 Unsere neue Case Study mit mydays | trbo<\/title>\n<meta name=\"description\" content=\"Mit gezielter Optimierung beim Einstieg \u00fcber Google Shopping die Conversion Rate steigern. Mehr dazu in unserer Case Study mit mydays. 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