{"id":22741,"date":"2020-11-05T15:32:13","date_gmt":"2020-11-05T15:32:13","guid":{"rendered":"https:\/\/trbocom.wpengine.com\/blog\/den-user-value-um-14-erhoehen-unsere-neue-case-study-mit-oui\/"},"modified":"2020-11-05T15:32:13","modified_gmt":"2020-11-05T15:32:13","slug":"den-user-value-um-14-erhoehen-unsere-neue-case-study-mit-oui","status":"publish","type":"post","link":"https:\/\/www.trbo.com\/de\/blog\/den-user-value-um-14-erhoehen-unsere-neue-case-study-mit-oui\/","title":{"rendered":"Den User Value um 14% erh\u00f6hen &#8211; Unsere neue Case Study mit Oui"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Auch in dieser Woche m\u00f6chten wir euch eine erfolgreiche Ma\u00dfnahme vorstellen, die wir mit unserem Kunden <\/span><a href=\"https:\/\/www.oui.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">Oui<\/span><\/a><span style=\"font-weight: 400\"> umgesetzt haben. Ganz unter dem Motto: Social Proof oder Social Pressure?\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Was das bedeutet? Oui nutzt die \u00dcberzeugungskraft der Gemeinschaft mit Social Proof Elementen. Wie das geht und was f\u00fcr Ergebnisse das bringt, zeigt Oui in unserer neuen Case Study.<\/span><\/p>\n<h2>Wie Oui mit Group Motivation Elementen den User Value steigert<\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">\u201cK\u00fcrzlich haben 13 Personen dieses Hotel gebucht\u201d, \u201cAktuell betrachten 5 Personen dieses Angebot.\u201d Vor allem in der Travel-Branche finden so genannte Group Motivation- oder Social Proof-Elemente Verwendung. Sie \u00fcben ein wenig Druck auf den Kunden aus, um ihn dann doch noch von einer schnellen Buchung zu \u00fcberzeugen. Diese Elemente funktionieren aber nicht nur im Travel-Bereich. Das haben wir nun mit unserem Kunden Oui nachgewiesen.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Auf Produktdetailseiten bei Oui wurde ein solches Group Motivation-Element angezeigt. Das Ziel: User zu h\u00f6heren Warenk\u00f6rben und mehr Eink\u00e4ufen bewegen.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Das Ergebnis: Sowohl auf Desktop als auch auf mobilen Endger\u00e4ten konnten die Conversion Rate und der User Value deutlich gesteigert werden! Auf Desktop wurde zum Beispiel ein um<\/span><strong> 14 Prozent h\u00f6herer User Value<\/strong><span style=\"font-weight: 400\"> erreicht.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Ihr wollt lesen, wie genau der Test umgesetzt wurde und welche weiteren Ergebnisse es gab? Dann ladet euch unsere brandneue Case Study mit Oui herunter!<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: center\"><b><a href=\"https:\/\/www.trbo.com\/de\/ressourcen\/oui-case-study\/\" target=\"_blank\" rel=\"noopener noreferrer\">Hier geht es zum Download<\/a><\/b><\/h3>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Auch in dieser Woche m\u00f6chten wir euch eine erfolgreiche Ma\u00dfnahme vorstellen, die wir mit unserem Kunden Oui umgesetzt haben. Ganz unter dem Motto: Social Proof oder Social Pressure?\u00a0 &nbsp; Was das bedeutet? Oui nutzt die \u00dcberzeugungskraft der Gemeinschaft mit Social Proof Elementen. Wie das geht und was f\u00fcr Ergebnisse das bringt, zeigt Oui in unserer [&hellip;]<\/p>\n","protected":false},"author":41,"featured_media":22742,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[60,42,149,458,185],"tags":[62,55,460,212,459,476,213,214],"class_list":["post-22741","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-b-testing","category-blog","category-onsite-personalisierung","category-optimierung-category","category-wissen","tag-a-b-testing","tag-case-study","tag-de-original","tag-group-motivation","tag-optimierung-tags","tag-personalisierung-tags","tag-social-proof","tag-user-value"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Den User Value um 14% erh\u00f6hen - Unsere neue Case Study mit Oui | trbo<\/title>\n<meta name=\"description\" content=\"Oui nutzt die \u00dcberzeugungskraft der Gemeinschaft mit Social Proof Elementen und erreicht damit eine 14% h\u00f6here User Value.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.trbo.com\/de\/blog\/den-user-value-um-14-erhoehen-unsere-neue-case-study-mit-oui\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Den User Value um 14% erh\u00f6hen - Unsere neue Case Study mit Oui | trbo\" \/>\n<meta property=\"og:description\" content=\"Oui nutzt die \u00dcberzeugungskraft der Gemeinschaft mit Social Proof Elementen und erreicht damit eine 14% h\u00f6here User Value.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.trbo.com\/de\/blog\/den-user-value-um-14-erhoehen-unsere-neue-case-study-mit-oui\/\" \/>\n<meta property=\"og:site_name\" content=\"trbo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/trbo.Deutschland\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-05T15:32:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/03\/Beitragsbild_Oui.png\" \/>\n\t<meta property=\"og:image:width\" content=\"630\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Wafaa Jlaoui\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@trboDACH\" \/>\n<meta name=\"twitter:site\" content=\"@trboDACH\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Wafaa Jlaoui\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.trbo.com\\\/blog\\\/den-user-value-um-14-erhoehen-unsere-neue-case-study-mit-oui\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.trbo.com\\\/blog\\\/den-user-value-um-14-erhoehen-unsere-neue-case-study-mit-oui\\\/\"},\"author\":{\"name\":\"Wafaa Jlaoui\",\"@id\":\"https:\\\/\\\/www.trbo.com\\\/#\\\/schema\\\/person\\\/a0ec5c393a11f8bb6fa2c3e0193c966f\"},\"headline\":\"Den User Value um 14% erh\u00f6hen &#8211; 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