{"id":22732,"date":"2020-10-22T15:10:17","date_gmt":"2020-10-22T15:10:17","guid":{"rendered":"https:\/\/trbocom.wpengine.com\/blog\/19-hoehere-conversion-rate-unsere-neue-case-study-mit-beck-shop-de\/"},"modified":"2023-03-24T21:03:03","modified_gmt":"2023-03-24T21:03:03","slug":"19-hoehere-conversion-rate-unsere-neue-case-study-mit-beck-shop-de","status":"publish","type":"post","link":"https:\/\/www.trbo.com\/de\/blog\/19-hoehere-conversion-rate-unsere-neue-case-study-mit-beck-shop-de\/","title":{"rendered":"19 % h\u00f6here Conversion Rate: Unsere neue Case Study mit beck-shop.de"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Um erfolgreich zu sein, m\u00fcssen sich Online Shops von ihrer Konkurrenz abheben. Dabei helfen wir unseren Kunden. Jeden Tag setzen wir spannende Ma\u00dfnahmen um, die den Online-Shoppern das Einkaufserlebnis vers\u00fc\u00dfen und die Conversion Rate steigern &#8211; \u00fcber alle Devices hinweg. Die Erfolge, die unsere Kunden dabei erzielen, m\u00f6chten wir euch nat\u00fcrlich nicht vorenthalten: Heute wollen wir den spannenden Case von <\/span><a href=\"https:\/\/www.beck-shop.de\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">beck-shop.de<\/span><\/a><span style=\"font-weight: 400\"> mit euch teilen. Lasst euch gerne inspirieren!<\/span><\/p>\n<h2>Einblendung der zuletzt gesehenen Produkte: 19% h\u00f6here Conversion Rate<\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Einen sehr spannenden Case haben wir mit unserem Kunden beck-shop.de umgesetzt. Hier ging es darum, Kaufabbrecher wieder in den noch nicht abgeschlossenen Kaufprozess einzugliedern. Denn wie viele Shops stand auch beck-shop.de vor dem Problem, dass sich Nutzer zwar im Shop informiert, dann aber die Seite ohne Kauf wieder verlassen haben.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Mit der Anzeige der zuletzt gesehenen Produkte auf der Startseite sollten die Wiederkehrer ganz gezielt angesprochen werden, um die Kaufwahrscheinlichkeit zu erh\u00f6hen. Daf\u00fcr integrierten wir auf der Startseite ein zus\u00e4tzliches Element, das die zuletzt gesehenen Produkte des jeweiligen R\u00fcckkehrers\u00a0 anzeigte:<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-26682\" src=\"https:\/\/trbocom.wpengine.com\/wp-content\/uploads\/2023\/03\/BeckShop_Reco-Detail.png\" alt=\"\" width=\"800\" height=\"389\" \/><\/p>\n<p><span style=\"font-weight: 400\">Die Startseite von <\/span><span style=\"font-weight: 400\">beck-shop.de nach der Integration der zuletzt gesehenen Produkte sah dann wie folgt aus:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-26681 size-full\" src=\"https:\/\/trbocom.wpengine.com\/wp-content\/uploads\/2023\/03\/BeckShop_Reco.png\" alt=\"\" width=\"1006\" height=\"721\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Die Ergebnisse des A\/B-Tests \u00fcberzeugen: Die Einbindung ergab eine<\/span><strong> 19 Prozent h\u00f6here Conversion Rate<\/strong><span style=\"font-weight: 400\"> \u00fcber alle Devices hinweg. Aber nicht nur die Anzahl der K\u00e4ufe stieg. Auch der User Value konnte durch die zuletzt gesehenen Produkte gesteigert werden.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Wie genau die Umsetzung funktioniert, k\u00f6nnt ihr in unserer Case Study nachlesen!\u00a0<\/span><\/p>\n<h3 style=\"text-align: center\"><b><a href=\"https:\/\/www.trbo.com\/de\/ressourcen\/beck-shop-de-case-study\/\" target=\"_blank\" rel=\"noopener noreferrer\">Hier geht es zum Download<\/a><\/b><\/h3>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Um erfolgreich zu sein, m\u00fcssen sich Online Shops von ihrer Konkurrenz abheben. Dabei helfen wir unseren Kunden. Jeden Tag setzen wir spannende Ma\u00dfnahmen um, die den Online-Shoppern das Einkaufserlebnis vers\u00fc\u00dfen und die Conversion Rate steigern &#8211; \u00fcber alle Devices hinweg. Die Erfolge, die unsere Kunden dabei erzielen, m\u00f6chten wir euch nat\u00fcrlich nicht vorenthalten: Heute wollen [&hellip;]<\/p>","protected":false},"author":41,"featured_media":22733,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[60,42,149,458,185],"tags":[55,189,460,459,476],"class_list":["post-22732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-b-testing","category-blog","category-onsite-personalisierung","category-optimierung","category-wissen","tag-case-study","tag-conversion-rate","tag-de-original","tag-optimierung","tag-personalisierung"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>19 % h\u00f6here Conversion Rate: Unsere neue Case Study mit beck-shop.de | trbo<\/title>\n<meta name=\"description\" content=\"Einen sehr spannenden Case haben wir mit unserem Kunden beck-shop.de umgesetzt. 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