{"id":22448,"date":"2017-07-12T22:00:00","date_gmt":"2017-07-12T22:00:00","guid":{"rendered":"https:\/\/trbocom.wpengine.com\/blog\/amazon-prime-day-wie-deutsche-webshops-davon-profitieren\/"},"modified":"2026-03-17T14:25:14","modified_gmt":"2026-03-17T13:25:14","slug":"amazon-prime-day-wie-deutsche-webshops-davon-profitieren","status":"publish","type":"post","link":"https:\/\/www.trbo.com\/de\/blog\/amazon-prime-day-wie-deutsche-webshops-davon-profitieren\/","title":{"rendered":"Amazon Prime Day &#8211; Wie deutsche Webshops davon profitieren"},"content":{"rendered":"<p class=\"p1\">Dem Amazon Prime Day ging monatelanges Marketing voraus. Der Retail-Riese r\u00fchrte flei\u00dfig die Werbetrommel, weckte bei den Kunden die Shopping-Lust f\u00fcr den Prime Day und machte auf besonders g\u00fcnstige Angebote aufmerksam. Doch obwohl sich die Werbung durchaus ausgezahlt hat, ist Amazon nicht das einzige Unternehmen, welches von der Marketing-Kampagne profitiert hat.<\/p>\n<p>Wir haben Webshop- und Branchen\u00fcbergreifend zentrale Kennzahlen wie den Traffic oder die Conversions am Amazon-Aktionstag (11. Juli) mit dem Wochentag der Vorwoche verglichen \u2013 und kommen in unserer Analyse zu einem \u00fcberraschenden Ergebnis:<\/p>\n<p>Amazons Prime Day entpuppt sich weniger als Schreckgespenst f\u00fcr die Online-Konkurrenz, sondern eher als Gattungsmarketing f\u00fcr den gesamten eCommerce in Deutschland. Bei den \u00fcber 200 von uns untersuchten Webshops unterschiedlicher Branchen stieg der Traffic im Durchschnitt um 13 Prozent, die Conversion Rate um 15 Prozent und der Wert der Conversions um 28 Prozent. Amazons immenser Marketing-Aufwand macht sich also f\u00fcr den gesamten eCommerce bezahlt.<\/p>\n<p>Lesen Sie mehr bei <a href=\"http:\/\/www.lead-digital.de\/aktuell\/e_commerce\/hoehere_conversions_fuer_den_gesamten_online_handel\">Lead-Digital<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Dem Amazon Prime Day ging monatelanges Marketing voraus. Der Retail-Riese r\u00fchrte flei\u00dfig die Werbetrommel, weckte bei den Kunden die Shopping-Lust f\u00fcr den Prime Day und machte auf besonders g\u00fcnstige Angebote aufmerksam. Doch obwohl sich die Werbung durchaus ausgezahlt hat, ist Amazon nicht das einzige Unternehmen, welches von der Marketing-Kampagne profitiert hat. Wir haben Webshop- und [&hellip;]<\/p>","protected":false},"author":1,"featured_media":22449,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[41,42,47,185],"tags":[106,480,460,110,107],"class_list":["post-22448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein","category-blog","category-trbo-news","category-wissen","tag-amazon","tag-auswertung","tag-de-original","tag-presse","tag-prime-day"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Amazon Prime Day - Wie deutsche Webshops davon profitieren | trbo<\/title>\n<meta name=\"description\" content=\"Dem Amazon Prime Day ging monatelanges Marketing voraus. 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