{"id":22390,"date":"2016-09-04T22:00:00","date_gmt":"2016-09-04T22:00:00","guid":{"rendered":"https:\/\/trbocom.wpengine.com\/blog\/bounce-rates-signifikant-senken-4-massnahmen-fuer-effektive-google-shopping-ads\/"},"modified":"2016-09-04T22:00:00","modified_gmt":"2016-09-04T22:00:00","slug":"bounce-rates-signifikant-senken-4-massnahmen-fuer-effektive-google-shopping-ads","status":"publish","type":"post","link":"https:\/\/www.trbo.com\/de\/blog\/bounce-rates-signifikant-senken-4-massnahmen-fuer-effektive-google-shopping-ads\/","title":{"rendered":"Bounce Rates signifikant senken: 4 Ma\u00dfnahmen f\u00fcr effektive Google Shopping Ads"},"content":{"rendered":"

Google Shopping Ads sind ein wichtiger Traffic-Lieferant f\u00fcr Shops. Der Haken: Eine hohe Bounce Rate. Wie du ein schnelles Abspringen der User verhinderst.<\/p>\n

Sucht ein Nutzer bei Google nach einem Babyphone, beispielsweise von Philips, werden ihm neben organischen Ergebnissen (z.B. der Philips-Website) in der Regel auch \u201enormale\u201c Suchmaschinenwerbung sowie Google Shopping-Anzeigen eingeblendet. Diese sogenannten Product Listing Ads (PLAs) bestehen aus einem Teaserbild, einer Kurzinformation zum Produkt, dem Preis und dem Anbieter. Klickt der User auf diese Anzeige, wird er auf eine Produktdetailseite in einem \u2013 vorher benannten \u2013 Webshop weitergeleitet. Dort kann er, wenn das Babyphone gef\u00e4llt, direkt von der Produktdetailseite aus den Kauf abschlie\u00dfen. Gef\u00e4llt es nicht, klickt der User meist direkt wieder zur\u00fcck zu den Google-Suchergebnissen \u2013 der potentielle Kunde ist f\u00fcr den Shop verloren.<\/p>\n

Mehr lesen auf: onlinemarketing.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Google Shopping Ads sind ein wichtiger Traffic-Lieferant f\u00fcr Shops. Der Haken: Eine hohe Bounce Rate. Wie du ein schnelles Abspringen der User verhinderst. Sucht ein Nutzer bei Google nach einem Babyphone, beispielsweise von Philips, werden ihm neben organischen Ergebnissen (z.B. der Philips-Website) in der Regel auch \u201enormale\u201c Suchmaschinenwerbung sowie Google Shopping-Anzeigen eingeblendet. Diese sogenannten Product […]<\/p>","protected":false},"author":1,"featured_media":22391,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[41,42,458,185],"tags":[58,460,466,59,459,110],"class_list":["post-22390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein","category-blog","category-optimierung-category","category-wissen","tag-bounce-rate","tag-de-original","tag-gastbeitrag","tag-onlinemarketing-de","tag-optimierung-tags","tag-presse-tags"],"acf":[],"yoast_head":"\nBounce Rates signifikant senken: 4 Ma\u00dfnahmen f\u00fcr effektive Google Shopping Ads | trbo<\/title>\n<meta name=\"description\" content=\"Google Shopping Ads sind ein wichtiger Traffic-Lieferant f\u00fcr Shops. Der Haken: Eine hohe Bounce Rate. 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