{"id":22379,"date":"2014-09-08T22:00:00","date_gmt":"2014-09-08T22:00:00","guid":{"rendered":"https:\/\/trbocom.wpengine.com\/blog\/text-only-post\/"},"modified":"2026-03-17T14:18:31","modified_gmt":"2026-03-17T13:18:31","slug":"text-only-post","status":"publish","type":"post","link":"https:\/\/www.trbo.com\/de\/blog\/text-only-post\/","title":{"rendered":"Whitepaper, August 2014: Von Promptus bis Fidelis \u2013 Die Typologie der Online-Shopper"},"content":{"rendered":"<h4>Durch Predictive Shop Personalization individuelle Einkaufserlebnisse schaffen<\/h4>\n<p>764 Millionen Euro haben Online-Shops 2013 investiert, um potenzielle Kunden in den virtuellen Laden zu locken. Davon kaufen \u00fcblicherweise nur h\u00f6chstens zwei Prozent. Die Gr\u00fcnde f\u00fcr Warenkorb-Abbr\u00fcche sind vielf\u00e4ltig. Das Einkaufserlebnis ist auch im Online-Handel ein wesentlicher, aber noch immer untersch\u00e4tzter Erfolgsfaktor. Um die individuellen Bed\u00fcrfnisse der User in jeder Phase ihres Kaufprozesses ad\u00e4quat zu bedienen, m\u00fcssen wir verstehen, wie der Einzelne tickt. Fakt ist, mit einer Conversion-Rate von zwei Prozent sollte sich kein Online-Shop zufrieden geben. Mit der Typologie der Online-Shopper, die wir aus 16,6 Millionen Onsite-User-Journeys entwickelt haben, m\u00f6chten wir Sie motivieren, Ihre Shop-Besucher einmal aus einem neuen Blickwinkel zu betrachten. \u2026<\/p>","protected":false},"excerpt":{"rendered":"<p>Durch Predictive Shop Personalization individuelle Einkaufserlebnisse schaffen 764 Millionen Euro haben Online-Shops 2013 investiert, um potenzielle Kunden in den virtuellen Laden zu locken. Davon kaufen \u00fcblicherweise nur h\u00f6chstens zwei Prozent. Die Gr\u00fcnde f\u00fcr Warenkorb-Abbr\u00fcche sind vielf\u00e4ltig. Das Einkaufserlebnis ist auch im Online-Handel ein wesentlicher, aber noch immer untersch\u00e4tzter Erfolgsfaktor. Um die individuellen Bed\u00fcrfnisse der User [&hellip;]<\/p>","protected":false},"author":1,"featured_media":22380,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[41,42],"tags":[460],"class_list":["post-22379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein","category-blog","tag-de-original"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Whitepaper, August 2014: Von Promptus bis Fidelis \u2013 Die Typologie der Online-Shopper | trbo<\/title>\n<meta name=\"description\" content=\"Durch Predictive Shop Personalization individuelle Einkaufserlebnisse schaffen 764 Millionen Euro haben Online-Shops 2013 investiert, um potenzielle\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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