{"id":22241,"date":"2022-11-28T10:47:22","date_gmt":"2022-11-28T10:47:22","guid":{"rendered":"https:\/\/trbocom.wpengine.com\/blog\/case-study-libro\/"},"modified":"2023-03-24T21:31:26","modified_gmt":"2023-03-24T21:31:26","slug":"case-study-libro","status":"publish","type":"post","link":"https:\/\/www.trbo.com\/de\/blog\/case-study-libro\/","title":{"rendered":"Wie LIBRO den Conversion Value um 13,9% steigerte"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">LIBRO is one of the best known and most popular brands in Austria and offers a wide range of products in the fields of school, gifts and multimedia. In addition to its broad network of local stores, the retailer is also increasingly offering its products in e-commerce.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/trbo.com\/en\/resources\/case-study-libro\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Learn more about our case study\u00a0<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Many customers do online research on the items they need in advance, and some even prefer to order online. Unfortunately, there are also many users who fill the shopping cart but do not complete the purchase.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>Increasing the value of the shopping basket by using recommendations<\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">LIBRO wanted to counteract this problem and used trbo to test the display of product recommendations in the shopping cart. In our case study, we show how LIBRO was able to increase the shopping value, especially for mobile users, as a result of product recommendations in the shopping cart.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Lest in unserer Case Study wie LIBRO durch zus\u00e4tzliche Produktempfehlungen im Warenkorb den Conversion Value steigern konnte.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/trbo.com\/en\/resources\/case-study-libro\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Click here to download<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Das k\u00f6nnte dich auch interessieren:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/trbo.com\/en\/case-study-vibrating-hamburger-menu-boosts-schlager-des-ctr-by-75-percent\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">75% higher CTR at schlager.de<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/trbo.com\/en\/29-8-conversion-rate-uplift-with-recommendations\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">29.8% conversion rate uplift at LaShoe<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/trbo.com\/en\/case-study-how-oui-avoids-shopping-cart-abandonment-and-increases-the-conversion-rate-by-25-percent\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">How Oui avoids shopping cart abandonment<\/span><\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>LIBRO is one of the best known and most popular brands in Austria and offers a wide range of products in the fields of school, gifts and multimedia. In addition to its broad network of local stores, the retailer is also increasingly offering its products in e-commerce.\u00a0 &nbsp; Learn more about our case study\u00a0 &nbsp; [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":22242,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[42,65],"tags":[55,215,709,434,207,365],"class_list":["post-22241","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-onsite-personalization","tag-case-study","tag-conversion-value","tag-en-original","tag-libro","tag-product-recommendations","tag-trbo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How LIBRO increased the conversion value by 13.9% | trbo<\/title>\n<meta name=\"description\" content=\"In this case study, we show how LIBRO increased the conversion value through product recommendations in the shopping cart. Learn more now!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.trbo.com\/de\/blog\/case-study-libro\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How LIBRO increased the conversion value by 13.9%\" \/>\n<meta property=\"og:description\" content=\"In this case study, we show how LIBRO was able to increase conversion value through product recommendations in the shopping cart. 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