{"id":21203,"date":"2021-11-10T11:49:55","date_gmt":"2021-11-10T11:49:55","guid":{"rendered":"https:\/\/trbocom.wpengine.com\/personalization-for-publishers-our-whitepaper-with-facts-insights\/"},"modified":"2023-03-24T21:30:58","modified_gmt":"2023-03-24T21:30:58","slug":"personalization-for-publishers-our-whitepaper-with-facts-insights","status":"publish","type":"post","link":"https:\/\/www.trbo.com\/de\/blog\/personalization-for-publishers-our-whitepaper-with-facts-insights\/","title":{"rendered":"Personalization for publishers \u2013 our whitepaper with facts &amp; insights"},"content":{"rendered":"<p><span style=\"font-weight: 400\">There are numerous other industries besides eCommerce that benefit from a personalized website. Among others: The publishing industry, as their users also have high expectations. They, too, want to find relevant content at first glance and be addressed individually. Onsite personalization is therefore also an essential part of a successful digital strategy for publishers.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">How do publishers implement personalization? Find out in our brand-new whitepaper!<\/span><\/p>\n<h2>eCommerce leads the way \u2013 what publishers can learn from it<\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">At first glance, the differences between publishers and eCommerce seem huge, and success is measured differently. For publishers, it is primarily important to increase user dwell time and click-through rates, whereas in eCommerce, shopping cart value and conversion rate are more relevant.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Nevertheless, publishers can resort to some methods of personalization that are already established in eCommerce. With the right content, the publisher&#8217;s website becomes more relevant to users, who are thus more likely to continue reading and, ideally, to subscribe.\u00a0 <\/span><\/p>\n<h2>Download our whitepaper Personalization for Publishers now and start addressing your users individually!<\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">In this whitepaper, we use different examples to show how personalization for publisher sites can lead to success. Be it in terms of individual user targeting and optimization of the browsing and reading experience or additional topics that need to be taken into account. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;font-size: x-large;text-decoration: underline\"><a href=\"https:\/\/trbo.com\/en\/resources\/personalization-for-publishers\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">Download our free whitepaper Personalization Publisher now<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Do you have questions about our whitepaper &#8211; or do you already have some ideas and wishes for the implementation of personalization on your publishing website? <\/span><a href=\"https:\/\/trbo.com\/en\/request-demo\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">Then get in touch with us!<\/span><\/a><span style=\"font-weight: 400\">\u00a0We&#8217;ll show you how your website can benefit from onsite personalization and optimization!<\/span><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>There are numerous other industries besides eCommerce that benefit from a personalized website. Among others: The publishing industry, as their users also have high expectations. They, too, want to find relevant content at first glance and be addressed individually. Onsite personalization is therefore also an essential part of a successful digital strategy for publishers. &nbsp; [&hellip;]<\/p>","protected":false},"author":41,"featured_media":21204,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[47,185],"tags":[709,77,88,68,343,150],"class_list":["post-21203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trbo-news","category-wissen","tag-en-original","tag-onsite-optimization","tag-onsite-personalization","tag-personalization","tag-publisher","tag-whitepaper"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Personalization for publishers \u2013 our whitepaper with facts &amp; insights | trbo<\/title>\n<meta name=\"description\" content=\"Download our free whitepaper now and learn more on how personalization for publisher sites can lead to success - customer examples from trbo are included!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.trbo.com\/de\/blog\/personalization-for-publishers-our-whitepaper-with-facts-insights\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Personalization for publishers \u2013 our whitepaper with facts &amp; insights | trbo\" \/>\n<meta property=\"og:description\" content=\"Download our free whitepaper now and learn more on how personalization for publisher sites can lead to success - customer examples from trbo are included!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.trbo.com\/de\/blog\/personalization-for-publishers-our-whitepaper-with-facts-insights\/\" \/>\n<meta property=\"og:site_name\" content=\"trbo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/trbo.Deutschland\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-10T11:49:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-24T21:30:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/02\/Blog_Stapel_WP_Publisher.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"769\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Wafaa Jlaoui\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@trboDACH\" \/>\n<meta name=\"twitter:site\" content=\"@trboDACH\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Wafaa Jlaoui\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.trbo.com\/blog\/personalization-for-publishers-our-whitepaper-with-facts-insights\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.trbo.com\/blog\/personalization-for-publishers-our-whitepaper-with-facts-insights\/\"},\"author\":{\"name\":\"Wafaa Jlaoui\",\"@id\":\"https:\/\/www.trbo.com\/#\/schema\/person\/a0ec5c393a11f8bb6fa2c3e0193c966f\"},\"headline\":\"Personalization for publishers \u2013 our whitepaper with facts &amp; 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