{"id":21190,"date":"2021-12-12T09:30:48","date_gmt":"2021-12-12T09:30:48","guid":{"rendered":"https:\/\/trbocom.wpengine.com\/case-study-vibrating-hamburger-menu-boosts-schlager-des-ctr-by-75-percent\/"},"modified":"2023-03-24T21:30:56","modified_gmt":"2023-03-24T21:30:56","slug":"case-study-vibrating-hamburger-menu-boosts-schlager-des-ctr-by-75-percent","status":"publish","type":"post","link":"https:\/\/www.trbo.com\/de\/blog\/case-study-vibrating-hamburger-menu-boosts-schlager-des-ctr-by-75-percent\/","title":{"rendered":"Case Study: Vibrating hamburger menu boosts schlager.de&#8217;s CTR by 75%"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">With up to 6.2 million visitors and 18 million page impressions per month, schlager.de is Germany\u2019s biggest music portal. Since 2001, the portal informs its users about the latest news from the \u201cSchlager\u201d world on a daily basis, plus news on the royal and famous, puzzles and horoscopes. The numerous topics can be accessed via a burger menu with additional news categories in addition to the actual menu bar.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The challenge: users rarely clicked on this hamburger menu. Together with schlager.de, we set up a test: Would an animation help draw users&#8217; attention to the menu and optimize click through rates?<\/span><\/p>\n<h2><span style=\"font-weight: 400\">75% higher click through rate with a vibrating hamburger menu<\/span><\/h2>\n<p><span style=\"font-weight: 400\">The test was initially implemented only on mobile devices: one-third of users were shown the regular hamburger menu, another third saw an animated hamburger menu that changed its color, and the vibrating hamburger menu was displayed to the final third of users. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;text-decoration: underline\"><a href=\"https:\/\/www.youtube.com\/watch?v=2FNSf2HrTTA&amp;feature=youtu.be\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Would you like to see the vibrating hamburger menu in action? Watch it on YouTube!<\/b><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">The results of the trbo test showed clearly that fancy ideas like vibrating animations on the website are effective in attracting attention. The click through rate increased significantly!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">For exact figures and the setup of the test, read our case study with schlager.de.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;font-size: x-large;text-decoration: underline\"><a href=\"https:\/\/trbo.com\/en\/resources\/schlager-de-case-study-english\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">Click here to download<\/span><\/a><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp; With up to 6.2 million visitors and 18 million page impressions per month, schlager.de is Germany\u2019s biggest music portal. Since 2001, the portal informs its users about the latest news from the \u201cSchlager\u201d world on a daily basis, plus news on the royal and famous, puzzles and horoscopes. The numerous topics can be accessed [&hellip;]<\/p>","protected":false},"author":2,"featured_media":21189,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[60,42,43,44,47],"tags":[55,330,331,709,332,283,255,333,334],"class_list":["post-21190","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-b-testing","category-blog","category-knowledge","category-optimization","category-trbo-news","tag-case-study","tag-case-study-schlager-de","tag-ctr","tag-en-original","tag-higher-ctr","tag-multivariant-testing","tag-multivariate-test","tag-schlager-de","tag-vibrating-hamburger-menu"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Case Study: Vibrating hamburger menu boosts schlager.de&#039;s CTR by 75% | trbo<\/title>\n<meta name=\"description\" content=\"trbo&#039;s new case study: how schlager.de achieved a 75% higher click through rate (CTR) with a vibrating hamburger menu - 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