{"id":21163,"date":"2021-11-23T13:51:42","date_gmt":"2021-11-23T13:51:42","guid":{"rendered":"https:\/\/trbocom.wpengine.com\/up-to-1050-increase-in-ctr-by-leveraging-influencer-campaigns-our-new-case-study-with-ecco\/"},"modified":"2023-03-24T21:30:52","modified_gmt":"2023-03-24T21:30:52","slug":"up-to-1050-increase-in-ctr-by-leveraging-influencer-campaigns-our-new-case-study-with-ecco","status":"publish","type":"post","link":"https:\/\/www.trbo.com\/de\/blog\/up-to-1050-increase-in-ctr-by-leveraging-influencer-campaigns-our-new-case-study-with-ecco\/","title":{"rendered":"Up to 1050% increase in CTR by leveraging influencer campaigns: Our new case study with ECCO"},"content":{"rendered":"

 <\/p>\n

Constant innovation in both products and marketing is one of the pillars of our customer ECCO\u2019s strategy. To increase brand awareness and introduce more trendy styles to new and future female customers, ECCO works with social media influencers. To promote the fall\/winter collection, ECCO collaborated with fashion and lifestyle influencers in many countries.<\/span><\/p>\n

 <\/p>\n

In order to derive the biggest impact from the influencer collaboration, overlays with the influencers’ faces and products were implemented on the website. A test with trbo was set up to evaluate which variant of overlay would perform better with users.<\/span><\/p>\n

 <\/p>\n

Up to 1050% increase in CTR through influencer overlays<\/h2>\n

 <\/p>\n

ECCO designed two variants of overlays addressing users with the influencer\u2019s face and products. These were set up to be shown only in the Women\u2019s categories, as all influencers largely appealed to women. In order to be able to evaluate the results depending on the different markets and devices, ECCO set up individual overlay-campaigns in the country shops as well as individual overlays for desktop and mobile devices with trbo.<\/span><\/p>\n

 <\/p>\n

A multivariant test was set up to determine which version would perform better with users in terms of Click through Rate (CTR) and also conversion rate. The results were breathtaking: Compared to ECCO\u2019s average CTR, variant 1 of the overlay saw a <\/span>CTR-increase ranging from 147,47% to 1.050%<\/b>.\u00a0<\/span><\/p>\n

 <\/p>\n

For more results and a detailed description of the test setup, have a look at our brand new case study with ECCO!<\/span><\/p>\n

 <\/p>\n

\u00a0<\/span><\/p>\n

Click here to download<\/span><\/a><\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

  Constant innovation in both products and marketing is one of the pillars of our customer ECCO\u2019s strategy. To increase brand awareness and introduce more trendy styles to new and future female customers, ECCO works with social media influencers. To promote the fall\/winter collection, ECCO collaborated with fashion and lifestyle influencers in many countries.   […]<\/p>","protected":false},"author":2,"featured_media":21164,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[60,42,43,47],"tags":[55,322,709,323,283],"class_list":["post-21163","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-b-testing","category-blog","category-knowledge","category-trbo-news","tag-case-study","tag-case-study-ecco","tag-en-original","tag-influencer-campaign","tag-multivariant-testing"],"acf":[],"yoast_head":"\nCase Study ECCO - Up to 1050% increase in CTR | trbo<\/title>\n<meta name=\"description\" content=\"Up to 1050% increase in CTR by leveraging influencer campaigns: Read how ECCO achieved these impressive results in our new case study.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.trbo.com\/de\/blog\/up-to-1050-increase-in-ctr-by-leveraging-influencer-campaigns-our-new-case-study-with-ecco\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study ECCO - Up to 1050% increase in CTR | trbo\" \/>\n<meta property=\"og:description\" content=\"Up to 1050% increase in CTR by leveraging influencer campaigns: Read how ECCO achieved these impressive results in our new case study.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.trbo.com\/de\/blog\/up-to-1050-increase-in-ctr-by-leveraging-influencer-campaigns-our-new-case-study-with-ecco\/\" \/>\n<meta property=\"og:site_name\" content=\"trbo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/trbo.Deutschland\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-23T13:51:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-24T21:30:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/02\/Bild_Blog_CaseStudy_Ecco_RZ.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"769\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Zach Miles\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@trboDACH\" \/>\n<meta name=\"twitter:site\" content=\"@trboDACH\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Zach Miles\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.trbo.com\/blog\/up-to-1050-increase-in-ctr-by-leveraging-influencer-campaigns-our-new-case-study-with-ecco\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.trbo.com\/blog\/up-to-1050-increase-in-ctr-by-leveraging-influencer-campaigns-our-new-case-study-with-ecco\/\"},\"author\":{\"name\":\"Zach Miles\",\"@id\":\"https:\/\/www.trbo.com\/#\/schema\/person\/dccdf7b439abd0404cfd946099e8c774\"},\"headline\":\"Up to 1050% increase in CTR by leveraging influencer campaigns: Our new case study with ECCO\",\"datePublished\":\"2021-11-23T13:51:42+00:00\",\"dateModified\":\"2023-03-24T21:30:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.trbo.com\/blog\/up-to-1050-increase-in-ctr-by-leveraging-influencer-campaigns-our-new-case-study-with-ecco\/\"},\"wordCount\":271,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.trbo.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.trbo.com\/blog\/up-to-1050-increase-in-ctr-by-leveraging-influencer-campaigns-our-new-case-study-with-ecco\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/02\/Bild_Blog_CaseStudy_Ecco_RZ.jpg\",\"keywords\":[\"Case Study\",\"Case Study ECCO\",\"EN Original\",\"influencer campaign\",\"multivariant testing\"],\"articleSection\":[\"A\/B-Testing\",\"Blog\",\"Knowledge\",\"trbo News\"],\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.trbo.com\/blog\/up-to-1050-increase-in-ctr-by-leveraging-influencer-campaigns-our-new-case-study-with-ecco\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.trbo.com\/blog\/up-to-1050-increase-in-ctr-by-leveraging-influencer-campaigns-our-new-case-study-with-ecco\/\",\"url\":\"https:\/\/www.trbo.com\/blog\/up-to-1050-increase-in-ctr-by-leveraging-influencer-campaigns-our-new-case-study-with-ecco\/\",\"name\":\"Case Study ECCO - 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