{"id":21095,"date":"2021-05-04T10:44:55","date_gmt":"2021-05-04T10:44:55","guid":{"rendered":"https:\/\/trbocom.wpengine.com\/have-you-already-read-our-whitepaper-on-data-strategy-and-personalization\/"},"modified":"2023-03-24T21:30:40","modified_gmt":"2023-03-24T21:30:40","slug":"have-you-already-read-our-whitepaper-on-data-strategy-and-personalization","status":"publish","type":"post","link":"https:\/\/www.trbo.com\/de\/blog\/have-you-already-read-our-whitepaper-on-data-strategy-and-personalization\/","title":{"rendered":"Have you already read our whitepaper on data strategy and personalization?"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">We are adding another exciting whitepaper to our ressources for you! It&#8217;s all about data &#8211; a topic that certainly affects us all significantly. <\/span><\/p>\n<h2>Whitepaper data strategy and personalization<\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Would you like to learn more about data usage and data enrichment? Then you shouldn&#8217;t miss out on our new whitepaper!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">If you think you don&#8217;t have enough data to target users, you are not alone. More than <\/span><a href=\"https:\/\/www.uniserv.com\/unternehmen\/blog\/detail\/article\/ergebnisse-der-trendstudie-kundendatenmanagement-2019\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">90 percent of german retailers believe that their existing customer data is incomplete<\/span><\/a><span style=\"font-weight: 400\">. <\/span><a href=\"https:\/\/www.marketingcharts.com\/customer-centric\/datadriven-83415\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">80% of B2B companies struggle to manage the volume, variety and velocity of their data<\/span><\/a><span style=\"font-weight: 400\">. Likewise,<\/span><a href=\"https:\/\/www.marketingcharts.com\/customer-centric\/datadriven-83415\"><span style=\"font-weight: 400\"> 8 out <\/span><\/a><a href=\"https:\/\/www.marketingcharts.com\/customer-centric\/datadriven-83415\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">of 10 find it at least moderately challenging to develop insights that are actionable and to take <\/span><\/a><a href=\"https:\/\/www.marketingcharts.com\/customer-centric\/datadriven-83415\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">actions quickly from data and insights.<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400\">But we&#8217;ll show you that this is not necessarily the case in our white paper on data strategy. <\/span><\/p>\n<h3><i><span style=\"font-size: 30px;text-transform: none;line-height: 1.2 em;font-style: italic\">A treasure trove of data for more customer centricity<\/span><\/i><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">All marketers share a common goal: Providing a perfect experience online &#8211; after all, that&#8217;s what users increasingly want. And how do you do that? With data!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Companies have a great amount of data at their disposal \u2013 they just have to use it wisely. Our whitepaper shows you ways to succeed, including some exciting examples from our customers:<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;font-size: x-large\"><strong><a href=\"https:\/\/trbo.com\/en\/resources\/data-strategy-and-personalization\/\" target=\"_blank\" rel=\"noopener noreferrer\">Download our free whitepaper on data strategy and personalization now<\/a><\/strong><\/p>\n<h2>Customer Data Enrichment &#8211; Success with holistic data<\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Breaking down data silos as well as smart data enrichment and data use are part of our daily business. trbo works with open interfaces to a wide range of integration partners &#8211; this allows a 360-degree view of your customers and even deeper personalization. How exactly does this work and what are the different possibilities for data enrichment?<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Have a look at our <\/span><a href=\"https:\/\/trbo.com\/en\/services\/customer-data-enrichment\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">overview page on Customer Data Enrichment<\/span><\/a><span style=\"font-weight: 400\"> or contact us directly and we&#8217;ll show you how you too can use customer data even more wisely.<\/span><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp; We are adding another exciting whitepaper to our ressources for you! It&#8217;s all about data &#8211; a topic that certainly affects us all significantly. Whitepaper data strategy and personalization &nbsp; Would you like to learn more about data usage and data enrichment? Then you shouldn&#8217;t miss out on our new whitepaper! &nbsp; If you [&hellip;]<\/p>","protected":false},"author":41,"featured_media":21096,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[43,65,47],"tags":[285,268,286,709,68,150],"class_list":["post-21095","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-knowledge","category-onsite-personalization","category-trbo-news","tag-customer-data-enrichment","tag-data","tag-data-strategy","tag-en-original","tag-personalization","tag-whitepaper"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Have you already read our whitepaper on data strategy and personalization? | trbo<\/title>\n<meta name=\"description\" content=\"Would you like to learn more about data strategy, data use, and data enrichment for meaningful personalization? 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