{"id":21080,"date":"2021-07-06T09:55:28","date_gmt":"2021-07-06T09:55:28","guid":{"rendered":"https:\/\/trbocom.wpengine.com\/29-8-conversion-rate-uplift-with-recommendations\/"},"modified":"2023-03-24T21:30:38","modified_gmt":"2023-03-24T21:30:38","slug":"29-8-conversion-rate-uplift-with-recommendations","status":"publish","type":"post","link":"https:\/\/www.trbo.com\/de\/blog\/29-8-conversion-rate-uplift-with-recommendations\/","title":{"rendered":"29.8% Conversion Rate Uplift with Recommendations!"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Recommendations are a popular way to inspire users, provide them with alternatives or to further boost shopping carts. But for many shops, product recommendations also require a lot of work &#8211; unless you use a smart recommendation engine.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">The same applies to our customer LaShoe: Before using trbo, the recommendations were maintained manually and assigned to accessory products. An immense amount of work for the team. After deciding on trbo as a personalization tool, a revision of the previous strategy became a priority.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Together with the LaShoe, we conducted an A\/B test to find out what effect the use of the trbo recommendation engine would have on the conversion rate.<\/span><\/p>\n<h2>A 29.8% increase in conversion rate through personalized recommendations on product detail pages<\/h2>\n<p><span style=\"font-weight: 400\">The goal was to determine whether automated and personalized recommendations would not only save time, but also achieve better results.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">The results were promising: personalized product recommendations on product detail pages filled with the trbo recommendation engine enabled LaShoe to significantly increase the conversion rate and save valuable time at the same time.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Read more on how the test was set up and which other KPIs were improved in our new case study with LaShoe.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;font-size: x-large\"><a href=\"https:\/\/trbo.com\/en\/resources\/lashoe-case-study-english\/\" target=\"_blank\" rel=\"noopener noreferrer\">Click here to download<\/a><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Recommendations are a popular way to inspire users, provide them with alternatives or to further boost shopping carts. But for many shops, product recommendations also require a lot of work &#8211; unless you use a smart recommendation engine. &nbsp; The same applies to our customer LaShoe: Before using trbo, the recommendations were maintained manually and [&hellip;]<\/p>\n","protected":false},"author":41,"featured_media":21081,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[60,42,43,47],"tags":[62,55,189,709,277],"class_list":["post-21080","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-b-testing","category-blog","category-knowledge","category-trbo-news","tag-a-b-testing","tag-case-study","tag-conversion-rate","tag-en-original","tag-lashoe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>29.8% Conversion Rate Uplift with Recommendations! | trbo<\/title>\n<meta name=\"description\" content=\"A 29.8% increase in conversion rates with personalized product recommendations. Read more in our new case study with LaShoe. Download now!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.trbo.com\/de\/blog\/29-8-conversion-rate-uplift-with-recommendations\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"29.8% Conversion Rate Uplift with Recommendations! | trbo\" \/>\n<meta property=\"og:description\" content=\"A 29.8% increase in conversion rates with personalized product recommendations. Read more in our new case study with LaShoe. Download now!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.trbo.com\/de\/blog\/29-8-conversion-rate-uplift-with-recommendations\/\" \/>\n<meta property=\"og:site_name\" content=\"trbo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/trbo.Deutschland\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-06T09:55:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-24T21:30:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/02\/Blog_Case-Study_LaShoe.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"512\" \/>\n\t<meta property=\"og:image:height\" content=\"233\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Wafaa Jlaoui\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@trboDACH\" \/>\n<meta name=\"twitter:site\" content=\"@trboDACH\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Wafaa Jlaoui\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.trbo.com\\\/de\\\/blog\\\/29-8-conversion-rate-uplift-with-recommendations\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.trbo.com\\\/de\\\/blog\\\/29-8-conversion-rate-uplift-with-recommendations\\\/\"},\"author\":{\"name\":\"Wafaa Jlaoui\",\"@id\":\"https:\\\/\\\/www.trbo.com\\\/#\\\/schema\\\/person\\\/a0ec5c393a11f8bb6fa2c3e0193c966f\"},\"headline\":\"29.8% Conversion Rate Uplift with Recommendations!\",\"datePublished\":\"2021-07-06T09:55:28+00:00\",\"dateModified\":\"2023-03-24T21:30:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.trbo.com\\\/de\\\/blog\\\/29-8-conversion-rate-uplift-with-recommendations\\\/\"},\"wordCount\":213,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.trbo.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.trbo.com\\\/de\\\/blog\\\/29-8-conversion-rate-uplift-with-recommendations\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.trbo.com\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/Blog_Case-Study_LaShoe.jpeg\",\"keywords\":[\"A\\\/B-Testing\",\"Case Study\",\"Conversion Rate\",\"EN Original\",\"LaShoe\"],\"articleSection\":[\"A\\\/B-Testing\",\"Blog\",\"Knowledge\",\"trbo News\"],\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.trbo.com\\\/de\\\/blog\\\/29-8-conversion-rate-uplift-with-recommendations\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.trbo.com\\\/de\\\/blog\\\/29-8-conversion-rate-uplift-with-recommendations\\\/\",\"url\":\"https:\\\/\\\/www.trbo.com\\\/de\\\/blog\\\/29-8-conversion-rate-uplift-with-recommendations\\\/\",\"name\":\"29.8% Conversion Rate Uplift with Recommendations! | trbo\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.trbo.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.trbo.com\\\/de\\\/blog\\\/29-8-conversion-rate-uplift-with-recommendations\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.trbo.com\\\/de\\\/blog\\\/29-8-conversion-rate-uplift-with-recommendations\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.trbo.com\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/Blog_Case-Study_LaShoe.jpeg\",\"datePublished\":\"2021-07-06T09:55:28+00:00\",\"dateModified\":\"2023-03-24T21:30:38+00:00\",\"description\":\"A 29.8% increase in conversion rates with personalized product recommendations. 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