{"id":21070,"date":"2021-05-28T10:04:15","date_gmt":"2021-05-28T10:04:15","guid":{"rendered":"https:\/\/trbocom.wpengine.com\/five-questions-for-esther\/"},"modified":"2023-03-24T21:30:36","modified_gmt":"2023-03-24T21:30:36","slug":"five-questions-for-esther","status":"publish","type":"post","link":"https:\/\/www.trbo.com\/de\/blog\/five-questions-for-esther\/","title":{"rendered":"Five questions for\u2026 Esther"},"content":{"rendered":"

Who are the people behind trbo? In our series our employees introduce themselves \u2013 and answer five questions about themselves and their work. Today with Esther Schwan, Teamlead PR & Communications, Senior Marketing Manager.<\/strong><\/p>\n

1. How did you hear about trbo and when did you start working here?<\/h2>\n

I joined trbo in July 2018. However, I have known trbo for much longer. I already worked for trbo on the service provider side during my PR traineeship and as a Junior PR Manager. After that, I took a detour into a slightly different field than digital PR and worked\u00a0 in public relations and fundraising for an NGO. But after Felix asked me if I would like to build up the marketing department at trbo, it was clear to me that I was joining trbo. After all, when we worked together, trbo was always one of my favorite customers \u2013 and that hasn’t changed now that I’m working here.<\/span><\/p>\n

2. What is your job at trbo?<\/h2>\n

I am Teamlead Communications & PR + Senior Marketing Manager. Accordingly, my team and I manage all topics that have to do with trbo’s external appearance. That includes the website and our social channels: they need to be looked after and regularly filled with content.\u00a0<\/span><\/p>\n

 <\/p>\n

Whitepapers and case studies are also my responsibility: we regularly write about our exciting trbo features, important areas of our onsite personalization platform, and most importantly: shared successes with our customers.\u00a0<\/span><\/p>\n

 <\/p>\n

Another big part of our daily business is events. In the past, there were manytrade fairs, now it’s mainly in-house webinars, but also appearances at various digital conferences and webinars of our partners. The whole organizing process is part of marketing \u2013 from booking the event to the follow-up.<\/span><\/p>\n

 <\/p>\n

And last but not least, of course PR. For we are enthusiastic and convinced about personalization and optimization (and trbo).\u00a0 \ud83d\ude09 And we want as many people as possible to know about this. That’s why we produce lots of guest articles, statements, interviews and so on.\u00a0<\/span><\/p>\n

 <\/p>\n

I’ve probably forgotten a thousand things that come up in everyday life, but I think I’ve jotted down the most important ones.\u00a0 \ud83d\ude09 <\/span><\/p>\n

3. Either\/or. (Delete where not applicable)<\/h2>\n

Gummy bears<\/span> \u2013 Chocolate (CHIPS! I am not that sweet \ud83d\ude09\u00a0 …) <\/span><\/p>\n

Coffee \u2013 Tea<\/del><\/span><\/p>\n

Stairs<\/del><\/span> \u2013 Elevator<\/span><\/p>\n

Dog \u2013 <\/span>Katze<\/del><\/span>\u00a0 (<\/span>But cats are ok too)<\/span><\/p>\n

Winter<\/del><\/span> \u2013 Summer\u00a0<\/span><\/p>\n

Sneaker \u2013 <\/span>High Heels<\/del><\/span><\/p>\n

Cooking yourself<\/span> \u2013 Eating out (Both – one way or the other)<\/span><\/p>\n

Beer \u2013 Wine – Beides\u00a0 (Both – But at the moment a slight tendency to wine)<\/span><\/p>\n

4. What would you have said 10 years ago about your current career choice?<\/h2>\n

Ten years ago, I was in the middle of my studies (envious people would say I studied too long – I say, excellence takes time \ud83d\ude09 ) and would not have been particularly surprised about the field of Marketing & PR, at least. I studied American cultural history, ethnology and near and middle eastern studies and mostly answered the question “What do you do with that?” with cab driving or journalism. Originally, I wanted to work in journalism. But since I couldn’t prove that I had any internships that would then allow me to do an internship, I leaned more towards PR. The fact that I ultimately ended up at a technology service provider might have surprised me. At the time, I was thinking more along the lines of public relations at the US consulate or in an NGO. <\/span><\/p>\n

5. What do your colleagues do not know about you so far?<\/h2>\n

I don’t really have any big secrets \u2013 and if I did, I wouldn’t tell them, of course. \ud83d\ude09<\/span><\/p>\n

But, since you asked so nicely:<\/span><\/p>\n

    \n
  • I have a terrible fear of snakes \u2013 so much so that I even hide under the covers in front of the TV.<\/span><\/li>\n
  • I learned Turkish, Ottoman and Arabic during my studies. The latter voluntarily. Unfortunately, I don’t know much anymore, and occasionally I get a sudden urge to brush up on my knowledge.<\/span><\/li>\n
  • A few team members already know about it: I’m quite a Google freak and have a detective talent here. In private life it’s people dating my girlfriends, in a professional context it’s mostly current publications. A former colleague affectionately called me \u201cClipping truffle piglet\u201d.<\/span><\/li>\n<\/ul>\n

    Bonus question: What did you want to be when you grew up?<\/h2>\n

    There were a few career aspirations: veterinarian (I quickly scrapped that when becoming aware that sometimes you have to hurt animals, though), policewoman, boss, etc.\u00a0<\/span><\/p>\n

    One career wish that my mom always reminds me of: Shop assistant in a shoe store. I don’t know what that was all about, but I really wanted to be a shop assistant in a shoe store around the corner. Maybe because they had a slide in the store….<\/span><\/p>\n

     <\/p>","protected":false},"excerpt":{"rendered":"

    Who are the people behind trbo? In our series our employees introduce themselves \u2013 and answer five questions about themselves and their work. Today with Esther Schwan, Teamlead PR & Communications, Senior Marketing Manager. 1. How did you hear about trbo and when did you start working here? I joined trbo in July 2018. However, […]<\/p>","protected":false},"author":41,"featured_media":21071,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[47],"tags":[181,709,182,183,245,266,184],"class_list":["post-21070","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trbo-news","tag-colleague","tag-en-original","tag-five-questions-for","tag-questionnaire","tag-senior-marketing-manager","tag-teamlead-pr-communications","tag-trbo-intern"],"acf":[],"yoast_head":"\nFive questions for\u2026 Esther | trbo<\/title>\n<meta name=\"description\" content=\"In our series our employees introduce themselves . 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