{"id":20986,"date":"2021-03-02T09:34:39","date_gmt":"2021-03-02T09:34:39","guid":{"rendered":"https:\/\/trbocom.wpengine.com\/time-for-product-insights-das-trbo-segmentreporting-english\/"},"modified":"2023-03-24T21:30:18","modified_gmt":"2023-03-24T21:30:18","slug":"time-for-product-insights-das-trbo-segmentreporting-english","status":"publish","type":"post","link":"https:\/\/www.trbo.com\/de\/blog\/time-for-product-insights-das-trbo-segmentreporting-english\/","title":{"rendered":"Time for Product Insights: trbo Segment Reporting"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">We are continuing our blog series featuring our different trbo features. <\/span><span style=\"font-weight: 400\">Our topic today: the segment reporting. Would you like to learn more about trbo-segments you\u2019re using and their impact? If so, you should use the trbo segment reporting. We will explain everything you need to know in today&#8217;s blog post!<\/span><\/p>\n<h2>Segmentation &#8211; What was that again?<\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">In online marketing, people often talk about segments and segmentation. Generally speaking, segmentation means dividing (potential) customers into specific groups (so-called segments) based on certain characteristics &#8211; such as interests or buying behavior. Segmentation is one of the fundamental elements of personalization, as it helps shop operators address their users individually and personally according to their needs and thus improve their experience on the website.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Would you like to refresh your knowledge on this topic? Take a look at our blog post on segmentation <\/span><a href=\"https:\/\/trbo.com\/en\/segmentation-and-dynamic-segments-what-does-it-mean\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">hier<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n<h2>Segment reporting \u2013 How does it work?<\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Do you want to understand how many users actually fall into your segments and how these users behave? Excellent! Due to the increasing dynamics of interactions, it is essential to constantly monitor and optimize the segments you have created.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Who generates more conversions, customers interested in women&#8217;s fashion or those interested in men&#8217;s fashion? Do your regular customers actually spend more money in your shop than bargain hunters &#8211; or are subjective perceptions deceptive? These questions can be answered with trbo&#8217;s segment reporting. The segment reporting helps track your segments and evaluate them on a daily basis.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">After activating the tracking for segments, you can easily select any number of segments and define the period of the evaluation. When selecting multiple segments, you will also have the option of choosing a default segment. This segment can then be compared with the KPIs of the other segments. This allows you to easily determine which segment brings an uplift and which one is underperforming.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">The available KPIs for segment reporting are:<\/span><\/p>\n<p><span style=\"font-weight: 400\">Number of Users, Page Views, Page Views per User, Conversions, Conversion Rate, Conversion Value, User Value and Average Order Value.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Below is an example of what a segment reporting could look like, and lo and behold: on average men spend more money per order, whereas women have a better conversion rate (at least in this segmentation example).<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-17743 size-large\" src=\"https:\/\/trbocom.wpengine.com\/wp-content\/uploads\/2023\/03\/Segment-Performance-1030x474-1030x474-1.png\" alt=\"\" width=\"1030\" height=\"474\" \/><\/p>\n<h2>Segment reporting \u2013 Am I able to do this too?<\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Anyone who runs a webshop and would like to know how many users fall into the individual segments and how they behave can use the segment reporting within our onsite personalization platform.<\/span><span style=\"font-weight: 400\"> You might be surprised by some of the insights it generates!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">You are not a customer yet?\u00a0 <\/span><span style=\"font-weight: 400\">We are happy to show you how you can optimize and personalize the onsite experience for your customers and use our segment reporting for the evaluation in a <\/span><a href=\"https:\/\/trbo.com\/en\/request-demo\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">Demo<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp; We are continuing our blog series featuring our different trbo features. Our topic today: the segment reporting. Would you like to learn more about trbo-segments you\u2019re using and their impact? If so, you should use the trbo segment reporting. We will explain everything you need to know in today&#8217;s blog post! Segmentation &#8211; What [&hellip;]<\/p>","protected":false},"author":41,"featured_media":20988,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[42],"tags":[225,709,226,229,77,45,230,234,164,231,80],"class_list":["post-20986","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-blog-series","tag-en-original","tag-feature","tag-insights","tag-onsite-optimization","tag-optimization","tag-product-insights","tag-segment-reporting","tag-segmentation","tag-time-for-product-insights","tag-trbo-feature"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Time for Product Insights: trbo Segment Reporting | trbo<\/title>\n<meta name=\"description\" content=\"Would you like to learn more about trbo-segments you\u2019re using and their impact? Find out all about trbo&#039;s segment reporting feature in today&#039;s blog post!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.trbo.com\/de\/blog\/time-for-product-insights-das-trbo-segmentreporting-english\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Time for Product Insights: trbo Segment Reporting | trbo\" \/>\n<meta property=\"og:description\" content=\"Would you like to learn more about trbo-segments you\u2019re using and their impact? Find out all about trbo&#039;s segment reporting feature in today&#039;s blog post!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.trbo.com\/de\/blog\/time-for-product-insights-das-trbo-segmentreporting-english\/\" \/>\n<meta property=\"og:site_name\" content=\"trbo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/trbo.Deutschland\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-02T09:34:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-24T21:30:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/02\/Blogbild_Segmentenreporting-1030x490-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1030\" \/>\n\t<meta property=\"og:image:height\" content=\"490\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Wafaa Jlaoui\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@trboDACH\" \/>\n<meta name=\"twitter:site\" content=\"@trboDACH\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Wafaa Jlaoui\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.trbo.com\/blog\/time-for-product-insights-das-trbo-segmentreporting-english\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.trbo.com\/blog\/time-for-product-insights-das-trbo-segmentreporting-english\/\"},\"author\":{\"name\":\"Wafaa Jlaoui\",\"@id\":\"https:\/\/www.trbo.com\/#\/schema\/person\/a0ec5c393a11f8bb6fa2c3e0193c966f\"},\"headline\":\"Time for Product Insights: trbo Segment Reporting\",\"datePublished\":\"2021-03-02T09:34:39+00:00\",\"dateModified\":\"2023-03-24T21:30:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.trbo.com\/blog\/time-for-product-insights-das-trbo-segmentreporting-english\/\"},\"wordCount\":485,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.trbo.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.trbo.com\/blog\/time-for-product-insights-das-trbo-segmentreporting-english\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/02\/Blogbild_Segmentenreporting-1030x490-1.png\",\"keywords\":[\"blog series\",\"EN Original\",\"feature\",\"insights\",\"Onsite Optimization\",\"Optimization\",\"product insights\",\"segment reporting\",\"segmentation\",\"time for product insights\",\"trbo Feature\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.trbo.com\/blog\/time-for-product-insights-das-trbo-segmentreporting-english\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.trbo.com\/blog\/time-for-product-insights-das-trbo-segmentreporting-english\/\",\"url\":\"https:\/\/www.trbo.com\/blog\/time-for-product-insights-das-trbo-segmentreporting-english\/\",\"name\":\"Time for Product Insights: trbo Segment Reporting | trbo\",\"isPartOf\":{\"@id\":\"https:\/\/www.trbo.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.trbo.com\/blog\/time-for-product-insights-das-trbo-segmentreporting-english\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.trbo.com\/blog\/time-for-product-insights-das-trbo-segmentreporting-english\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/02\/Blogbild_Segmentenreporting-1030x490-1.png\",\"datePublished\":\"2021-03-02T09:34:39+00:00\",\"dateModified\":\"2023-03-24T21:30:18+00:00\",\"description\":\"Would you like to learn more about trbo-segments you\u2019re using and their impact? 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