{"id":20959,"date":"2020-11-27T10:53:42","date_gmt":"2020-11-27T10:53:42","guid":{"rendered":"https:\/\/trbocom.wpengine.com\/68-higher-conversion-rate-our-new-case-study-with-erlich-textil\/"},"modified":"2023-03-24T21:30:09","modified_gmt":"2023-03-24T21:30:09","slug":"68-higher-conversion-rate-our-new-case-study-with-erlich-textil","status":"publish","type":"post","link":"https:\/\/www.trbo.com\/de\/blog\/68-higher-conversion-rate-our-new-case-study-with-erlich-textil\/","title":{"rendered":"6,8 % higher conversion rate \u2013 our new case study with erlich textil"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Occasionally, users behave in a way that seems strange at first glance: they place a product in their shopping cart, then leave the shop <\/span><span style=\"font-weight: 400;\">\u2013<\/span><span style=\"font-weight: 400;\"> but the browser tab remains opened. The first question you ask yourself is: Why? Some users might want to use their shopping cart as a watch list. Others might just have needed to run a quick errand. The problem is: they forget about the tab. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">We have addressed this problem together with our customer <a href=\"https:\/\/erlich-textil.de\/\" target=\"_blank\" rel=\"noopener noreferrer\">erlich textil<\/a><\/span><span style=\"font-weight: 400;\">. Of course, we don&#8217;t want to withhold our successes from you.<\/span><\/p>\n<h2>Increasing the conversion rate by 6.8 percent with an animated inactive tab<\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">erlich textil was faced with the challenge mentioned above: Some of their customers left the online shop despite having filled their shopping cart, keeping the tab open. The young fashion label was convinced that the customers had not yet completely lost interest in their purchase and wanted to draw them back into the buying process.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Therefore, we wanted to find out whether the visual emphasis of the tab would cause users to resume their purchasing process and, in the best case, complete the purchase.<\/span><br \/>\n<span style=\"font-weight: 400;\">In a test the standard text module of the tab, the name of the product and the main category, was replaced by a moving text. The goal was to draw the user\u2019s attention back to the tab that was still open after he had left it.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The result: Both the conversion rate and the conversion value were significantly increased. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">You can learn more about the results and the test setup in our new case study with erlich textil!<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: center;\"><b><a href=\"https:\/\/trbo.com\/en\/resources\/erlich-textil-case-study-english\/\" target=\"_blank\" rel=\"noopener noreferrer\">Click here to download<\/a><\/b><\/h3>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Occasionally, users behave in a way that seems strange at first glance: they place a product in their shopping cart, then leave the shop \u2013 but the browser tab remains opened. The first question you ask yourself is: Why? Some users might want to use their shopping cart as a watch list. Others might just [&hellip;]<\/p>","protected":false},"author":41,"featured_media":20960,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[60,42,43,65,44],"tags":[62,55,189,215,709,216,45,68],"class_list":["post-20959","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-b-testing","category-blog","category-knowledge","category-onsite-personalization","category-optimization","tag-a-b-testing","tag-case-study","tag-conversion-rate","tag-conversion-value","tag-en-original","tag-inactive-tab","tag-optimization","tag-personalization"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6,8 % higher conversion rate \u2013 our new case study with erlich textil | trbo<\/title>\n<meta name=\"description\" content=\"The young fashion label erlich textil 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