{"id":20955,"date":"2020-10-22T10:54:26","date_gmt":"2020-10-22T10:54:26","guid":{"rendered":"https:\/\/trbocom.wpengine.com\/19-percent-higher-conversion-rate-our-new-case-study-with-beck-shop-de\/"},"modified":"2023-03-24T21:30:09","modified_gmt":"2023-03-24T21:30:09","slug":"19-percent-higher-conversion-rate-our-new-case-study-with-beck-shop-de","status":"publish","type":"post","link":"https:\/\/www.trbo.com\/de\/blog\/19-percent-higher-conversion-rate-our-new-case-study-with-beck-shop-de\/","title":{"rendered":"19 % higher conversion rate \u2013 our new case study with beck-shop.de"},"content":{"rendered":"<p><span style=\"font-weight: 400\">In order to be successful, online shops need to stand out from their competition. That&#8217;s where we come in to support our customers. We implement exciting campaigns everyday: improving the shopping experience online and increasing the conversion rate &#8211; across all devices. Of course, we want to share the success that our customers achieve in the process. Today we want to talk a little bit about an exciting case with <\/span><a href=\"https:\/\/www.beck-shop.de\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">beck-shop.de<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n<h2>Displaying the last viewed products achieved a 19% higher conversion rate<\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">We were able to implement a very exciting campaign with our customer beck-shop.de. <\/span><span style=\"font-weight: 400\">beck-shop.de, like many other online shops, was confronted with a common problem: Although users were browsing the shop, they then left without making a purchase. The goal here was to re-integrate and support those users who had left the online shop without making a purchase. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">The probability of purchase was to be increased by displaying the last viewed products to those users returning to the webshop. Therefore, we integrated an element showing the last viewed products of the user on the homepage:<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-26682\" src=\"https:\/\/trbocom.wpengine.com\/wp-content\/uploads\/2023\/03\/BeckShop_Reco-Detail.png\" alt=\"\" width=\"800\" height=\"389\" \/><\/p>\n<p><span style=\"font-weight: 400\">After implementing the last viewed products, the homepage of beck-shop.de appeared as follows:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-26681 size-full\" src=\"https:\/\/trbocom.wpengine.com\/wp-content\/uploads\/2023\/03\/BeckShop_Reco.png\" alt=\"\" width=\"1006\" height=\"721\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">The result of our <a href=\"https:\/\/trbo.com\/en\/glossary\/a-b-testing\" target=\"_blank\" rel=\"noopener noreferrer\">A\/B test<\/a> is convincing: The implementation achieved a <\/span><b>19 percent higher conversion rate across all devices<\/b><span style=\"font-weight: 400\">. <\/span><span style=\"font-weight: 400\">But not only the number of purchases increased. The <\/span><b>user value also increased <\/b><span style=\"font-weight: 400\">as a result of implementing recently viewed products.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Read more about the implementation in our case study!<\/span><\/p>\n<h3 style=\"text-align: center\"><a href=\"https:\/\/trbo.com\/en\/resources\/beck-shop-case-study\/\"><b>Click here to download<\/b><\/a><\/h3>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>In order to be successful, online shops need to stand out from their competition. That&#8217;s where we come in to support our customers. We implement exciting campaigns everyday: improving the shopping experience online and increasing the conversion rate &#8211; across all devices. Of course, we want to share the success that our customers achieve in [&hellip;]<\/p>","protected":false},"author":41,"featured_media":20958,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[60,42,43,65,44],"tags":[55,189,709,45,68],"class_list":["post-20955","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-b-testing","category-blog","category-knowledge","category-onsite-personalization","category-optimization","tag-case-study","tag-conversion-rate","tag-en-original","tag-optimization","tag-personalization"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>19 % higher conversion rate \u2013 our new case study with beck-shop.de | trbo<\/title>\n<meta name=\"description\" content=\"We have implemented a very exciting case with our customer beck-shop.de. 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