{"id":20953,"date":"2020-11-05T10:55:05","date_gmt":"2020-11-05T10:55:05","guid":{"rendered":"https:\/\/trbocom.wpengine.com\/how-to-increase-the-user-value-by-14-our-new-case-study-with-oui\/"},"modified":"2023-03-24T21:30:08","modified_gmt":"2023-03-24T21:30:08","slug":"how-to-increase-the-user-value-by-14-our-new-case-study-with-oui","status":"publish","type":"post","link":"https:\/\/www.trbo.com\/de\/blog\/how-to-increase-the-user-value-by-14-our-new-case-study-with-oui\/","title":{"rendered":"How to increase the user value by 14% \u2013 Our new case study with Oui"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Once again, we share a successful campaign with you that we implemented with our customer <\/span><a href=\"https:\/\/www.oui.com\/gb\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Oui<\/span><\/a><span style=\"font-weight: 400;\">. It was created with the motto \u201cSocial Proof or Social Pressure? \u201d in mind.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">What exactly does that mean? Oui uses the persuasive power of the community by showing social proof elements on product detail pages. Learn more about the implementation and the results in our new case study.<\/span><\/p>\n<h2>How Oui increased the user value with group motivation elements<\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u201c13 people have recently booked this hotel&#8221; or &#8220;5 people are currently looking at this offer&#8221; <b>\u2013<\/b> these are so-called group motivation or social proof elements often used in the travel industry. They exert a little pressure on the customer in order to convince him to finalize his booking quickly. However, these elements perform well not only in the travel industry and the case of our customer Oui proves it.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A group motivation element was implemented on Oui&#8217;s product detail pages. The goal was to encourage users to increase their shopping carts and make more purchases. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The result: the conversion rate and the user value significantly increased for both desktop and mobile users! Among desktop users itself the implementation of the group motivation element resulted in <\/span><strong>14 percent higher user value<\/strong><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Would you like to know how Oui achieved such great results with trbo and how our solution can be beneficial for you?<\/span><span style=\"font-weight: 400;\"> Download our brand new case study with Oui!<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: center;\"><a href=\"https:\/\/trbo.com\/en\/resources\/oui-case-study-english\/\"><b>Click here to download<\/b><\/a><\/h3>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Once again, we share a successful campaign with you that we implemented with our customer Oui. It was created with the motto \u201cSocial Proof or Social Pressure? \u201d in mind. &nbsp; What exactly does that mean? Oui uses the persuasive power of the community by showing social proof elements on product detail pages. Learn more [&hellip;]<\/p>","protected":false},"author":41,"featured_media":20954,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[60,42,43,65],"tags":[62,55,709,212,45,68,213,214],"class_list":["post-20953","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-b-testing","category-blog","category-knowledge","category-onsite-personalization","tag-a-b-testing","tag-case-study","tag-en-original","tag-group-motivation","tag-optimization","tag-personalization","tag-social-proof","tag-user-value"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to increase the user value by 14% \u2013 Our new case study with Oui | trbo<\/title>\n<meta name=\"description\" content=\"Oui uses the persuasive power of the community by using social proof elements and 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