{"id":20742,"date":"2019-03-13T22:00:00","date_gmt":"2019-03-13T22:00:00","guid":{"rendered":"https:\/\/trbocom.wpengine.com\/guest-article-stop-trend-hopping-and-do-your-homework\/"},"modified":"2023-03-24T21:29:35","modified_gmt":"2023-03-24T21:29:35","slug":"guest-article-stop-trend-hopping-and-do-your-homework","status":"publish","type":"post","link":"https:\/\/www.trbo.com\/de\/blog\/guest-article-stop-trend-hopping-and-do-your-homework\/","title":{"rendered":"Guest article: Stop trend hopping and do your homework!"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Our Managing Director Felix Schirl states: &#8220;The marketing industry is constantly creating a lot of fuss. Currently they call it Artificial Intelligence, Blockchain, Voice and 5G. However, he observes: &#8220;Many of these things are rather small and far from becoming the next big thing. He therefore appeals to the industry: &#8220;Do your homework instead of trend shopping!<\/span><\/p>\n<p><span style=\"font-weight: 400\">Preferably before the start of major events like the Mobile World Congress, the Online Marketing Rockstars or DMEXCO, new trends &#8211; or new fuss &#8211; are regularly invented. Especially marketers as a professional group are by no means immune against trend hopping. We talk about the big trend of &#8220;personalization&#8221; &#8211; but the mail address (&#8220;Hello Schirl, Felix!&#8221;) is unfortunately still lacking in many companies. The fear of excessive data spying is also big &#8211; but the real existing retargeting is so stupid that a product that has already been bought a long time ago is still offered two weeks after the purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Sounds familiar ? Felix Schirl therefore suggests that we simply do our homework properly in 2019.<\/span><\/p>\n<h2>Continue reading: Do your Homework instead of trend hopping &#8211; guest article on horizont.net<\/h2>\n<p><span style=\"font-weight: 400\">In his guest article on Horizont online, Felix Schirl explains which homework that is. You can read the <a href=\"https:\/\/www.horizont.net\/tech\/kommentare\/voice-blockchain--co-hoert-endlich-auf-mit-trendhopping-und-macht-eure-hausaufgaben-173522\" target=\"_blank\" rel=\"noopener noreferrer\">full length of this article here<\/a> (german).<\/span><\/p>\n<p><span style=\"font-weight: 400\">Have fun reading! If you have any questions or suggestions, please do not hesitate to contact us!<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Our Managing Director Felix Schirl states: &#8220;The marketing industry is constantly creating a lot of fuss. Currently they call it Artificial Intelligence, Blockchain, Voice and 5G. However, he observes: &#8220;Many of these things are rather small and far from becoming the next big thing. He therefore appeals to the industry: &#8220;Do your homework instead of [&hellip;]<\/p>","protected":false},"author":2,"featured_media":20743,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[41,42,43,47],"tags":[709,125,132,133],"class_list":["post-20742","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein","category-blog","category-knowledge","category-trbo-news","tag-en-original","tag-guest-article","tag-horizont","tag-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Guest article: Stop trend hopping and do your homework! | trbo<\/title>\n<meta name=\"description\" content=\"&quot;The marketing industry is constantly creating a lot of fuss.&quot; Many of these things are rather small and far from becoming the next big thing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.trbo.com\/de\/blog\/guest-article-stop-trend-hopping-and-do-your-homework\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guest article: Stop trend hopping and do your homework! | trbo\" \/>\n<meta property=\"og:description\" content=\"&quot;The marketing industry is constantly creating a lot of fuss.&quot; Many of these things are rather small and far from becoming the next big thing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.trbo.com\/de\/blog\/guest-article-stop-trend-hopping-and-do-your-homework\/\" \/>\n<meta property=\"og:site_name\" content=\"trbo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/trbo.Deutschland\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-13T22:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-24T21:29:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/02\/HorizontTrendhopping.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"630\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Zach Miles\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@trboDACH\" \/>\n<meta name=\"twitter:site\" content=\"@trboDACH\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Zach Miles\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.trbo.com\/blog\/guest-article-stop-trend-hopping-and-do-your-homework\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.trbo.com\/blog\/guest-article-stop-trend-hopping-and-do-your-homework\/\"},\"author\":{\"name\":\"Zach Miles\",\"@id\":\"https:\/\/www.trbo.com\/#\/schema\/person\/dccdf7b439abd0404cfd946099e8c774\"},\"headline\":\"Guest article: Stop trend hopping and do your homework!\",\"datePublished\":\"2019-03-13T22:00:00+00:00\",\"dateModified\":\"2023-03-24T21:29:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.trbo.com\/blog\/guest-article-stop-trend-hopping-and-do-your-homework\/\"},\"wordCount\":240,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.trbo.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.trbo.com\/blog\/guest-article-stop-trend-hopping-and-do-your-homework\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/02\/HorizontTrendhopping.jpg\",\"keywords\":[\"EN Original\",\"guest article\",\"Horizont\",\"Trends\"],\"articleSection\":{\"1\":\"Blog\",\"2\":\"Knowledge\",\"3\":\"trbo News\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.trbo.com\/blog\/guest-article-stop-trend-hopping-and-do-your-homework\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.trbo.com\/blog\/guest-article-stop-trend-hopping-and-do-your-homework\/\",\"url\":\"https:\/\/www.trbo.com\/blog\/guest-article-stop-trend-hopping-and-do-your-homework\/\",\"name\":\"Guest article: Stop trend hopping and do your homework! 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