{"id":20660,"date":"2017-09-18T22:00:00","date_gmt":"2017-09-18T22:00:00","guid":{"rendered":"https:\/\/trbocom.wpengine.com\/dmexco-2017-our-recap\/"},"modified":"2023-03-24T21:29:23","modified_gmt":"2023-03-24T21:29:23","slug":"dmexco-2017-our-recap","status":"publish","type":"post","link":"https:\/\/www.trbo.com\/de\/blog\/dmexco-2017-our-recap\/","title":{"rendered":"dmexco 2017 \u2013 Our Recap"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Less than a week ago we rocked the dmexco together. After we &#8220;only&#8221; arranged appointments at the dmexco in the last two years, we had our own booth this year.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">From our point of view it was a complete success!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">We were able to get to know a lot of people we previously only knew via phone or e-mail. One thing became clear again: Our customers are simply extremely nice, have exciting ideas and motivate us with their wishes to achieve top performance. Thanks to everyone who visited us!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">In spite of the concern of the dmexco organizers that there wouldn&#8217;t be enough visitors, we had a large influx of interested parties. From our point of view, this year&#8217;s very high ticket prices meant that the majority of the visitors were real trade visitors &#8211; interested in tools and trends in online marketing (and not primarily on the road as hunters and collectors of gifts for their Advent calendar).<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Our case studies were also a stimulus for many customers and interested parties to try out new topics. Our customer case video also inspired further ideas. From our perspective, two topics were particularly important:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">A\/B testing with a tool that can be operated by the customer himself, without long lead times<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Dynamic segments for the control of relevant teaser areas<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">If you are interested in the case studies or the video, please send a short e-mail to <a href=\"mailto:info@trbo.com\">E-Mail: info@trbo.com<\/a>.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">The end of our first day at the fair was kicked off with the stand party. We had great conversations with customers, interested parties and partners. At this point, we would also like to thank our stand organizer Webtrekk! The organization was really fantastic, we are looking forward to being there again next year.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Year after year: The legendary OMR party. Once again in the boathouse with an exciting line-up and us as a sponsor! Obviously we couldn&#8217;t miss it. The party was good, the evening long and the next day accordingly exhausting. But that is part of a good dmexco.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">We are eagerly awaiting next year &#8211; certainly again as exhibitors! We are already looking forward to all the visitors and of course all those who didn&#8217;t make it this year.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Less than a week ago we rocked the dmexco together. After we &#8220;only&#8221; arranged appointments at the dmexco in the last two years, we had our own booth this year. &nbsp; From our point of view it was a complete success! &nbsp; We were able to get to know a lot of people we previously [&hellip;]<\/p>","protected":false},"author":1,"featured_media":20661,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[41,61],"tags":[62,102,108,109,709,90,93],"class_list":["post-20660","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein","category-events","tag-a-b-testing","tag-booth","tag-digital-business","tag-dmexco","tag-en-original","tag-event","tag-tradefair"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>dmexco 2017 \u2013 Our Recap | trbo<\/title>\n<meta name=\"description\" content=\"Less than a week ago we were at the dmexco. After we &quot;only&quot; arranged appointments at the dmexco in the last two years, we had our own booth this year.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.trbo.com\/de\/blog\/dmexco-2017-our-recap\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"dmexco 2017 \u2013 Our Recap | trbo\" \/>\n<meta property=\"og:description\" content=\"Less than a week ago we were at the dmexco. After we &quot;only&quot; arranged appointments at the dmexco in the last two years, we had our own booth this year.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.trbo.com\/de\/blog\/dmexco-2017-our-recap\/\" \/>\n<meta property=\"og:site_name\" content=\"trbo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/trbo.Deutschland\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-18T22:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-24T21:29:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/02\/akt_omr_aftershow.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"630\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Felix\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@trboDACH\" \/>\n<meta name=\"twitter:site\" content=\"@trboDACH\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Felix\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.trbo.com\/blog\/dmexco-2017-our-recap\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.trbo.com\/blog\/dmexco-2017-our-recap\/\"},\"author\":{\"name\":\"Felix\",\"@id\":\"https:\/\/www.trbo.com\/#\/schema\/person\/ca057a7ba4b9ec312013d295087de403\"},\"headline\":\"dmexco 2017 \u2013 Our Recap\",\"datePublished\":\"2017-09-18T22:00:00+00:00\",\"dateModified\":\"2023-03-24T21:29:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.trbo.com\/blog\/dmexco-2017-our-recap\/\"},\"wordCount\":388,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.trbo.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.trbo.com\/blog\/dmexco-2017-our-recap\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/02\/akt_omr_aftershow.jpg\",\"keywords\":[\"A\/B-Testing\",\"booth\",\"digital business\",\"DMEXCO\",\"EN Original\",\"Event\",\"tradefair\"],\"articleSection\":{\"1\":\"Events\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.trbo.com\/blog\/dmexco-2017-our-recap\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.trbo.com\/blog\/dmexco-2017-our-recap\/\",\"url\":\"https:\/\/www.trbo.com\/blog\/dmexco-2017-our-recap\/\",\"name\":\"dmexco 2017 \u2013 Our Recap | trbo\",\"isPartOf\":{\"@id\":\"https:\/\/www.trbo.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.trbo.com\/blog\/dmexco-2017-our-recap\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.trbo.com\/blog\/dmexco-2017-our-recap\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/02\/akt_omr_aftershow.jpg\",\"datePublished\":\"2017-09-18T22:00:00+00:00\",\"dateModified\":\"2023-03-24T21:29:23+00:00\",\"description\":\"Less than a week ago we were at the dmexco. After we \\\"only\\\" arranged appointments at the dmexco in the last two years, we had our own booth this year.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.trbo.com\/blog\/dmexco-2017-our-recap\/#breadcrumb\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.trbo.com\/blog\/dmexco-2017-our-recap\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\/\/www.trbo.com\/blog\/dmexco-2017-our-recap\/#primaryimage\",\"url\":\"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/02\/akt_omr_aftershow.jpg\",\"contentUrl\":\"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/02\/akt_omr_aftershow.jpg\",\"width\":630,\"height\":350},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.trbo.com\/blog\/dmexco-2017-our-recap\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.trbo.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"dmexco 2017 \u2013 Our Recap\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.trbo.com\/#website\",\"url\":\"https:\/\/www.trbo.com\/\",\"name\":\"trbo GmbH\",\"description\":\"Website personalization made effortless\",\"publisher\":{\"@id\":\"https:\/\/www.trbo.com\/#organization\"},\"alternateName\":\"trbo\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.trbo.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de-DE\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.trbo.com\/#organization\",\"name\":\"trbo GmbH\",\"alternateName\":\"trbo\",\"url\":\"https:\/\/www.trbo.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\/\/www.trbo.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/02\/trbo.svg\",\"contentUrl\":\"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/02\/trbo.svg\",\"width\":83,\"height\":34,\"caption\":\"trbo GmbH\"},\"image\":{\"@id\":\"https:\/\/www.trbo.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/trbo.Deutschland\",\"https:\/\/x.com\/trboDACH\",\"https:\/\/www.linkedin.com\/company\/trbo-com\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.trbo.com\/#\/schema\/person\/ca057a7ba4b9ec312013d295087de403\",\"name\":\"Felix\",\"url\":\"https:\/\/www.trbo.com\/de\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"dmexco 2017 \u2013 Our Recap | trbo","description":"Less than a week ago we were at the dmexco. After we \"only\" arranged appointments at the dmexco in the last two years, we had our own booth this year.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.trbo.com\/de\/blog\/dmexco-2017-our-recap\/","og_locale":"de_DE","og_type":"article","og_title":"dmexco 2017 \u2013 Our Recap | trbo","og_description":"Less than a week ago we were at the dmexco. After we \"only\" arranged appointments at the dmexco in the last two years, we had our own booth this year.","og_url":"https:\/\/www.trbo.com\/de\/blog\/dmexco-2017-our-recap\/","og_site_name":"trbo","article_publisher":"https:\/\/www.facebook.com\/trbo.Deutschland","article_published_time":"2017-09-18T22:00:00+00:00","article_modified_time":"2023-03-24T21:29:23+00:00","og_image":[{"width":630,"height":350,"url":"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/02\/akt_omr_aftershow.jpg","type":"image\/jpeg"}],"author":"Felix","twitter_card":"summary_large_image","twitter_creator":"@trboDACH","twitter_site":"@trboDACH","twitter_misc":{"Verfasst von":"Felix","Gesch\u00e4tzte Lesezeit":"2 Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.trbo.com\/blog\/dmexco-2017-our-recap\/#article","isPartOf":{"@id":"https:\/\/www.trbo.com\/blog\/dmexco-2017-our-recap\/"},"author":{"name":"Felix","@id":"https:\/\/www.trbo.com\/#\/schema\/person\/ca057a7ba4b9ec312013d295087de403"},"headline":"dmexco 2017 \u2013 Our Recap","datePublished":"2017-09-18T22:00:00+00:00","dateModified":"2023-03-24T21:29:23+00:00","mainEntityOfPage":{"@id":"https:\/\/www.trbo.com\/blog\/dmexco-2017-our-recap\/"},"wordCount":388,"commentCount":0,"publisher":{"@id":"https:\/\/www.trbo.com\/#organization"},"image":{"@id":"https:\/\/www.trbo.com\/blog\/dmexco-2017-our-recap\/#primaryimage"},"thumbnailUrl":"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/02\/akt_omr_aftershow.jpg","keywords":["A\/B-Testing","booth","digital business","DMEXCO","EN Original","Event","tradefair"],"articleSection":{"1":"Events"},"inLanguage":"de-DE","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.trbo.com\/blog\/dmexco-2017-our-recap\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.trbo.com\/blog\/dmexco-2017-our-recap\/","url":"https:\/\/www.trbo.com\/blog\/dmexco-2017-our-recap\/","name":"dmexco 2017 \u2013 Our Recap | trbo","isPartOf":{"@id":"https:\/\/www.trbo.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.trbo.com\/blog\/dmexco-2017-our-recap\/#primaryimage"},"image":{"@id":"https:\/\/www.trbo.com\/blog\/dmexco-2017-our-recap\/#primaryimage"},"thumbnailUrl":"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/02\/akt_omr_aftershow.jpg","datePublished":"2017-09-18T22:00:00+00:00","dateModified":"2023-03-24T21:29:23+00:00","description":"Less than a week ago we were at the dmexco. After we \"only\" arranged appointments at the dmexco in the last two years, we had our own booth this year.","breadcrumb":{"@id":"https:\/\/www.trbo.com\/blog\/dmexco-2017-our-recap\/#breadcrumb"},"inLanguage":"de-DE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.trbo.com\/blog\/dmexco-2017-our-recap\/"]}]},{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/www.trbo.com\/blog\/dmexco-2017-our-recap\/#primaryimage","url":"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/02\/akt_omr_aftershow.jpg","contentUrl":"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/02\/akt_omr_aftershow.jpg","width":630,"height":350},{"@type":"BreadcrumbList","@id":"https:\/\/www.trbo.com\/blog\/dmexco-2017-our-recap\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.trbo.com\/"},{"@type":"ListItem","position":2,"name":"dmexco 2017 \u2013 Our Recap"}]},{"@type":"WebSite","@id":"https:\/\/www.trbo.com\/#website","url":"https:\/\/www.trbo.com\/","name":"trbo GmbH","description":"Website Personalisierung einfach gemacht","publisher":{"@id":"https:\/\/www.trbo.com\/#organization"},"alternateName":"trbo","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.trbo.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de-DE"},{"@type":"Organization","@id":"https:\/\/www.trbo.com\/#organization","name":"trbo GmbH","alternateName":"trbo","url":"https:\/\/www.trbo.com\/","logo":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/www.trbo.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/02\/trbo.svg","contentUrl":"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/02\/trbo.svg","width":83,"height":34,"caption":"trbo GmbH"},"image":{"@id":"https:\/\/www.trbo.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/trbo.Deutschland","https:\/\/x.com\/trboDACH","https:\/\/www.linkedin.com\/company\/trbo-com\/"]},{"@type":"Person","@id":"https:\/\/www.trbo.com\/#\/schema\/person\/ca057a7ba4b9ec312013d295087de403","name":"Felix","url":"https:\/\/www.trbo.com\/de\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.trbo.com\/de\/wp-json\/wp\/v2\/posts\/20660","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.trbo.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.trbo.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.trbo.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.trbo.com\/de\/wp-json\/wp\/v2\/comments?post=20660"}],"version-history":[{"count":0,"href":"https:\/\/www.trbo.com\/de\/wp-json\/wp\/v2\/posts\/20660\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.trbo.com\/de\/wp-json\/wp\/v2\/media\/20661"}],"wp:attachment":[{"href":"https:\/\/www.trbo.com\/de\/wp-json\/wp\/v2\/media?parent=20660"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.trbo.com\/de\/wp-json\/wp\/v2\/categories?post=20660"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.trbo.com\/de\/wp-json\/wp\/v2\/tags?post=20660"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}