{"id":20649,"date":"2017-07-12T22:00:00","date_gmt":"2017-07-12T22:00:00","guid":{"rendered":"https:\/\/trbocom.wpengine.com\/amazon-prime-day-who-can-benefit\/"},"modified":"2026-03-17T15:09:20","modified_gmt":"2026-03-17T14:09:20","slug":"amazon-prime-day-who-can-benefit","status":"publish","type":"post","link":"https:\/\/www.trbo.com\/de\/blog\/amazon-prime-day-who-can-benefit\/","title":{"rendered":"How German Webshops can Benefit from amazon&#8217;s Prime Day"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Amazon Prime Day was preceded by months of marketing. The retail giant was busy advertising, awakening customers&#8217; desire to shop for Prime Day and drawing attention to particularly attractive offers. But although the advertising has paid off, amazon is not the only company to have benefited from the marketing campaign.<\/span><\/p>\n<p><span style=\"font-weight: 400\">We have compared key figures such as traffic or conversions on the day of the amazon campaign (July 11th) with the weekday of the week before &#8211; and have come to a surprising conclusion in our analysis:<\/span><\/p>\n<p><span style=\"font-weight: 400\">amazon&#8217;s Prime Day turns out to be less of a competitive nightmare in tghe online sector and more of a genre marketing for all E-Commerce in Germany. Among the over 200 webshops in various industries we surveyed, traffic rose by an average of 13 percent, the conversion rate by 15 percent and the conversion value by 28 percent. In other words, Amazon&#8217;s immense marketing effort pays off for the entire E-Commerce sector.<\/span><\/p>\n<p class=\"p1\"><a href=\"http:\/\/www.lead-digital.de\/aktuell\/e_commerce\/hoehere_conversions_fuer_den_gesamten_online_handel\">\u00a0<\/a><\/p>\n<p><span style=\"font-weight: 400\">Read more on <\/span><a href=\"http:\/\/www.lead-digital.de\/aktuell\/e_commerce\/hoehere_conversions_fuer_den_gesamten_online_handel\">Lead-Digital<\/a> (German)<\/p>","protected":false},"excerpt":{"rendered":"<p>Amazon Prime Day was preceded by months of marketing. The retail giant was busy advertising, awakening customers&#8217; desire to shop for Prime Day and drawing attention to particularly attractive offers. But although the advertising has paid off, amazon is not the only company to have benefited from the marketing campaign. We have compared key figures [&hellip;]<\/p>","protected":false},"author":1,"featured_media":20650,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[41,42,43,47],"tags":[106,709,49,107],"class_list":["post-20649","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein","category-blog","category-knowledge","category-trbo-news","tag-amazon","tag-en-original","tag-press","tag-prime-day"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How German Webshops can Benefit from amazon&#039;s Prime Day | trbo<\/title>\n<meta name=\"description\" content=\"We have compared key figures on the day of the amazon campaign with the weekday of the week before - and have come to a surprising conclusion.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.trbo.com\/de\/blog\/amazon-prime-day-who-can-benefit\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How German Webshops can Benefit from amazon&#039;s Prime Day | trbo\" \/>\n<meta property=\"og:description\" content=\"We have compared key figures on the day of the amazon campaign with the weekday of the week before - and have come to a surprising conclusion.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.trbo.com\/de\/blog\/amazon-prime-day-who-can-benefit\/\" \/>\n<meta property=\"og:site_name\" content=\"trbo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/trbo.Deutschland\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-12T22:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-17T14:09:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/02\/akt_hohere_conversions2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"820\" \/>\n\t<meta property=\"og:image:height\" content=\"449\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Felix\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@trboDACH\" \/>\n<meta name=\"twitter:site\" content=\"@trboDACH\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Felix\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.trbo.com\/blog\/amazon-prime-day-who-can-benefit\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.trbo.com\/blog\/amazon-prime-day-who-can-benefit\/\"},\"author\":{\"name\":\"Felix\",\"@id\":\"https:\/\/www.trbo.com\/#\/schema\/person\/ca057a7ba4b9ec312013d295087de403\"},\"headline\":\"How German Webshops can Benefit from amazon&#8217;s Prime Day\",\"datePublished\":\"2017-07-12T22:00:00+00:00\",\"dateModified\":\"2026-03-17T14:09:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.trbo.com\/blog\/amazon-prime-day-who-can-benefit\/\"},\"wordCount\":172,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.trbo.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.trbo.com\/blog\/amazon-prime-day-who-can-benefit\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/02\/akt_hohere_conversions2.jpg\",\"keywords\":[\"Amazon\",\"EN Original\",\"Press\",\"Prime Day\"],\"articleSection\":{\"1\":\"Blog\",\"2\":\"Knowledge\",\"3\":\"trbo News\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.trbo.com\/blog\/amazon-prime-day-who-can-benefit\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.trbo.com\/blog\/amazon-prime-day-who-can-benefit\/\",\"url\":\"https:\/\/www.trbo.com\/blog\/amazon-prime-day-who-can-benefit\/\",\"name\":\"How German Webshops can Benefit from amazon's Prime Day | trbo\",\"isPartOf\":{\"@id\":\"https:\/\/www.trbo.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.trbo.com\/blog\/amazon-prime-day-who-can-benefit\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.trbo.com\/blog\/amazon-prime-day-who-can-benefit\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/02\/akt_hohere_conversions2.jpg\",\"datePublished\":\"2017-07-12T22:00:00+00:00\",\"dateModified\":\"2026-03-17T14:09:20+00:00\",\"description\":\"We have compared key figures on the day of the amazon campaign with the weekday of the week before - and have come to a surprising conclusion.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.trbo.com\/blog\/amazon-prime-day-who-can-benefit\/#breadcrumb\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.trbo.com\/blog\/amazon-prime-day-who-can-benefit\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\/\/www.trbo.com\/blog\/amazon-prime-day-who-can-benefit\/#primaryimage\",\"url\":\"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/02\/akt_hohere_conversions2.jpg\",\"contentUrl\":\"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/02\/akt_hohere_conversions2.jpg\",\"width\":820,\"height\":449,\"caption\":\"amazon\u2019s Prime Day mockup image\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.trbo.com\/blog\/amazon-prime-day-who-can-benefit\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.trbo.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How German Webshops can Benefit from amazon&#8217;s Prime Day\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.trbo.com\/#website\",\"url\":\"https:\/\/www.trbo.com\/\",\"name\":\"trbo GmbH\",\"description\":\"Website personalization made effortless\",\"publisher\":{\"@id\":\"https:\/\/www.trbo.com\/#organization\"},\"alternateName\":\"trbo\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.trbo.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de-DE\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.trbo.com\/#organization\",\"name\":\"trbo GmbH\",\"alternateName\":\"trbo\",\"url\":\"https:\/\/www.trbo.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\/\/www.trbo.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/02\/trbo.svg\",\"contentUrl\":\"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/02\/trbo.svg\",\"width\":83,\"height\":34,\"caption\":\"trbo GmbH\"},\"image\":{\"@id\":\"https:\/\/www.trbo.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/trbo.Deutschland\",\"https:\/\/x.com\/trboDACH\",\"https:\/\/www.linkedin.com\/company\/trbo-com\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.trbo.com\/#\/schema\/person\/ca057a7ba4b9ec312013d295087de403\",\"name\":\"Felix\",\"url\":\"https:\/\/www.trbo.com\/de\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How German Webshops can Benefit from amazon's Prime Day | trbo","description":"We have compared key figures on the day of the amazon campaign with the weekday of the week before - and have come to a surprising conclusion.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.trbo.com\/de\/blog\/amazon-prime-day-who-can-benefit\/","og_locale":"de_DE","og_type":"article","og_title":"How German Webshops can Benefit from amazon's Prime Day | trbo","og_description":"We have compared key figures on the day of the amazon campaign with the weekday of the week before - and have come to a surprising conclusion.","og_url":"https:\/\/www.trbo.com\/de\/blog\/amazon-prime-day-who-can-benefit\/","og_site_name":"trbo","article_publisher":"https:\/\/www.facebook.com\/trbo.Deutschland","article_published_time":"2017-07-12T22:00:00+00:00","article_modified_time":"2026-03-17T14:09:20+00:00","og_image":[{"width":820,"height":449,"url":"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/02\/akt_hohere_conversions2.jpg","type":"image\/jpeg"}],"author":"Felix","twitter_card":"summary_large_image","twitter_creator":"@trboDACH","twitter_site":"@trboDACH","twitter_misc":{"Verfasst von":"Felix","Gesch\u00e4tzte Lesezeit":"1 Minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.trbo.com\/blog\/amazon-prime-day-who-can-benefit\/#article","isPartOf":{"@id":"https:\/\/www.trbo.com\/blog\/amazon-prime-day-who-can-benefit\/"},"author":{"name":"Felix","@id":"https:\/\/www.trbo.com\/#\/schema\/person\/ca057a7ba4b9ec312013d295087de403"},"headline":"How German Webshops can Benefit from amazon&#8217;s Prime Day","datePublished":"2017-07-12T22:00:00+00:00","dateModified":"2026-03-17T14:09:20+00:00","mainEntityOfPage":{"@id":"https:\/\/www.trbo.com\/blog\/amazon-prime-day-who-can-benefit\/"},"wordCount":172,"commentCount":0,"publisher":{"@id":"https:\/\/www.trbo.com\/#organization"},"image":{"@id":"https:\/\/www.trbo.com\/blog\/amazon-prime-day-who-can-benefit\/#primaryimage"},"thumbnailUrl":"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/02\/akt_hohere_conversions2.jpg","keywords":["Amazon","EN Original","Press","Prime Day"],"articleSection":{"1":"Blog","2":"Knowledge","3":"trbo News"},"inLanguage":"de-DE","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.trbo.com\/blog\/amazon-prime-day-who-can-benefit\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.trbo.com\/blog\/amazon-prime-day-who-can-benefit\/","url":"https:\/\/www.trbo.com\/blog\/amazon-prime-day-who-can-benefit\/","name":"How German Webshops can Benefit from amazon's Prime Day | trbo","isPartOf":{"@id":"https:\/\/www.trbo.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.trbo.com\/blog\/amazon-prime-day-who-can-benefit\/#primaryimage"},"image":{"@id":"https:\/\/www.trbo.com\/blog\/amazon-prime-day-who-can-benefit\/#primaryimage"},"thumbnailUrl":"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/02\/akt_hohere_conversions2.jpg","datePublished":"2017-07-12T22:00:00+00:00","dateModified":"2026-03-17T14:09:20+00:00","description":"We have compared key figures on the day of the amazon campaign with the weekday of the week before - and have come to a surprising conclusion.","breadcrumb":{"@id":"https:\/\/www.trbo.com\/blog\/amazon-prime-day-who-can-benefit\/#breadcrumb"},"inLanguage":"de-DE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.trbo.com\/blog\/amazon-prime-day-who-can-benefit\/"]}]},{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/www.trbo.com\/blog\/amazon-prime-day-who-can-benefit\/#primaryimage","url":"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/02\/akt_hohere_conversions2.jpg","contentUrl":"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/02\/akt_hohere_conversions2.jpg","width":820,"height":449,"caption":"amazon\u2019s Prime Day mockup image"},{"@type":"BreadcrumbList","@id":"https:\/\/www.trbo.com\/blog\/amazon-prime-day-who-can-benefit\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.trbo.com\/"},{"@type":"ListItem","position":2,"name":"How German Webshops can Benefit from amazon&#8217;s Prime Day"}]},{"@type":"WebSite","@id":"https:\/\/www.trbo.com\/#website","url":"https:\/\/www.trbo.com\/","name":"trbo GmbH","description":"Website Personalisierung einfach gemacht","publisher":{"@id":"https:\/\/www.trbo.com\/#organization"},"alternateName":"trbo","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.trbo.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de-DE"},{"@type":"Organization","@id":"https:\/\/www.trbo.com\/#organization","name":"trbo GmbH","alternateName":"trbo","url":"https:\/\/www.trbo.com\/","logo":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/www.trbo.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/02\/trbo.svg","contentUrl":"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/02\/trbo.svg","width":83,"height":34,"caption":"trbo GmbH"},"image":{"@id":"https:\/\/www.trbo.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/trbo.Deutschland","https:\/\/x.com\/trboDACH","https:\/\/www.linkedin.com\/company\/trbo-com\/"]},{"@type":"Person","@id":"https:\/\/www.trbo.com\/#\/schema\/person\/ca057a7ba4b9ec312013d295087de403","name":"Felix","url":"https:\/\/www.trbo.com\/de\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.trbo.com\/de\/wp-json\/wp\/v2\/posts\/20649","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.trbo.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.trbo.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.trbo.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.trbo.com\/de\/wp-json\/wp\/v2\/comments?post=20649"}],"version-history":[{"count":0,"href":"https:\/\/www.trbo.com\/de\/wp-json\/wp\/v2\/posts\/20649\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.trbo.com\/de\/wp-json\/wp\/v2\/media\/20650"}],"wp:attachment":[{"href":"https:\/\/www.trbo.com\/de\/wp-json\/wp\/v2\/media?parent=20649"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.trbo.com\/de\/wp-json\/wp\/v2\/categories?post=20649"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.trbo.com\/de\/wp-json\/wp\/v2\/tags?post=20649"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}