{"id":20624,"date":"2017-02-14T22:00:00","date_gmt":"2017-02-14T22:00:00","guid":{"rendered":"https:\/\/trbocom.wpengine.com\/cpx-summit-meeting-of-performance-marketeers\/"},"modified":"2023-03-24T21:29:18","modified_gmt":"2023-03-24T21:29:18","slug":"cpx-summit-meeting-of-performance-marketeers","status":"publish","type":"post","link":"https:\/\/www.trbo.com\/de\/blog\/cpx-summit-meeting-of-performance-marketeers\/","title":{"rendered":"CPX \u2013 Summit Meeting of Performance Marketeers"},"content":{"rendered":"<p><span style=\"font-weight: 400\">The CPX Performance Marketing Summit took place on February 13th and 14th, 2017 under the hashtag #cpx2017. Our Head of Business Development Tobias Schweigh\u00f6fer was present on the first day with an exciting presentation.<\/span><br \/>\n<span style=\"font-weight: 400\">The topic of his presentation was &#8220;Performance Optimization: How to effectively reduce bounce rates of google shopping Ads and co.&#8221; About 100 visitors eagerly listened to the current trends in search and social.<\/span><br \/>\n<span style=\"font-weight: 400\">A lot of marketing decision makers and SEA specialists know the problem: A customer clicks on a google shopping ad and is led directly to a product detail page. He doesn&#8217;t like the product and does not navigate within the shop to a more suitable product, but leaves the website immediately. Despite good CTRs of such Product Listing Ads (PLA), the final result is often sobering &#8211; the user becomes a bouncer instead of a buyer.<\/span><br \/>\n<span style=\"font-weight: 400\">With only a few simple onsite actions you can counteract this trend. In various forms you can advertise e.g. other products and current promotions of the shop on the landing page. This can be done directly when entering &#8211; or leaving the page (via a so-called Exit Intent Layer).<\/span><br \/>\n<span style=\"font-weight: 400\">Since CPX is not only directed at SEA professionals, but also at social media connoisseurs, Tobias also provided a good example for the social channel. He showed how to attract fans and followers to the website, for example by means of a nice raffle, and how to specifically address them there.<\/span><br \/>\n<span style=\"font-weight: 400\">A case study with our customer Airberlin Holidays was also presented. A simple integration enabled us to generate a number of leads, which could then be addressed again via newsletter. Another exciting way to direct traffic back to the website.<\/span><br \/>\n<span style=\"font-weight: 400\">Besides his presentation Tobi had the opportunity to meet with existing customers and many interested parties. Talking shop with other tool providers and agencies did not fall too short either.<\/span><br \/>\n<span style=\"font-weight: 400\">The get-together in the Ver O Peso Bar provided a nice conclusion to the first day of the event. A successful Internet World event, which we will be happy to visit again next year.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>The CPX Performance Marketing Summit took place on February 13th and 14th, 2017 under the hashtag #cpx2017. Our Head of Business Development Tobias Schweigh\u00f6fer was present on the first day with an exciting presentation. The topic of his presentation was &#8220;Performance Optimization: How to effectively reduce bounce rates of google shopping Ads and co.&#8221; About [&hellip;]<\/p>","protected":false},"author":2,"featured_media":20625,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[41,42,61,44],"tags":[86,87,709,77,88,45,89,68,64],"class_list":["post-20624","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein","category-blog","category-events","category-optimization","tag-conference","tag-cpx","tag-en-original","tag-onsite-optimization","tag-onsite-personalization","tag-optimization","tag-performance-marketing","tag-personalization","tag-presentation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CPX \u2013 Summit Meeting of Performance Marketeers | trbo<\/title>\n<meta name=\"description\" content=\"The CPX Performance Marketing Summit took place on February 13th and 14th, 2017. We were present on the first day with an exciting presentation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.trbo.com\/de\/blog\/cpx-summit-meeting-of-performance-marketeers\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CPX \u2013 Summit Meeting of Performance Marketeers | trbo\" \/>\n<meta property=\"og:description\" content=\"The CPX Performance Marketing Summit took place on February 13th and 14th, 2017. We were present on the first day with an exciting presentation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.trbo.com\/de\/blog\/cpx-summit-meeting-of-performance-marketeers\/\" \/>\n<meta property=\"og:site_name\" content=\"trbo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/trbo.Deutschland\" \/>\n<meta property=\"article:published_time\" content=\"2017-02-14T22:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-24T21:29:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/02\/akt_cpx_vorschaubild.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"630\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Zach Miles\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@trboDACH\" \/>\n<meta name=\"twitter:site\" content=\"@trboDACH\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Zach Miles\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.trbo.com\/blog\/cpx-summit-meeting-of-performance-marketeers\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.trbo.com\/blog\/cpx-summit-meeting-of-performance-marketeers\/\"},\"author\":{\"name\":\"Zach Miles\",\"@id\":\"https:\/\/www.trbo.com\/#\/schema\/person\/dccdf7b439abd0404cfd946099e8c774\"},\"headline\":\"CPX \u2013 Summit Meeting of Performance Marketeers\",\"datePublished\":\"2017-02-14T22:00:00+00:00\",\"dateModified\":\"2023-03-24T21:29:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.trbo.com\/blog\/cpx-summit-meeting-of-performance-marketeers\/\"},\"wordCount\":354,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.trbo.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.trbo.com\/blog\/cpx-summit-meeting-of-performance-marketeers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/02\/akt_cpx_vorschaubild.jpg\",\"keywords\":[\"conference\",\"CPX\",\"EN Original\",\"Onsite Optimization\",\"onsite-personalization\",\"Optimization\",\"Performance Marketing\",\"Personalization\",\"presentation\"],\"articleSection\":{\"1\":\"Blog\",\"2\":\"Events\",\"3\":\"Optimization\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.trbo.com\/blog\/cpx-summit-meeting-of-performance-marketeers\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.trbo.com\/blog\/cpx-summit-meeting-of-performance-marketeers\/\",\"url\":\"https:\/\/www.trbo.com\/blog\/cpx-summit-meeting-of-performance-marketeers\/\",\"name\":\"CPX \u2013 Summit Meeting of Performance Marketeers | trbo\",\"isPartOf\":{\"@id\":\"https:\/\/www.trbo.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.trbo.com\/blog\/cpx-summit-meeting-of-performance-marketeers\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.trbo.com\/blog\/cpx-summit-meeting-of-performance-marketeers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/02\/akt_cpx_vorschaubild.jpg\",\"datePublished\":\"2017-02-14T22:00:00+00:00\",\"dateModified\":\"2023-03-24T21:29:18+00:00\",\"description\":\"The CPX Performance Marketing Summit took place on February 13th and 14th, 2017. We were present on the first day with an exciting presentation.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.trbo.com\/blog\/cpx-summit-meeting-of-performance-marketeers\/#breadcrumb\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.trbo.com\/blog\/cpx-summit-meeting-of-performance-marketeers\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\/\/www.trbo.com\/blog\/cpx-summit-meeting-of-performance-marketeers\/#primaryimage\",\"url\":\"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/02\/akt_cpx_vorschaubild.jpg\",\"contentUrl\":\"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/02\/akt_cpx_vorschaubild.jpg\",\"width\":630,\"height\":350},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.trbo.com\/blog\/cpx-summit-meeting-of-performance-marketeers\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.trbo.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"CPX \u2013 Summit Meeting of Performance Marketeers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.trbo.com\/#website\",\"url\":\"https:\/\/www.trbo.com\/\",\"name\":\"trbo GmbH\",\"description\":\"Website personalization made effortless\",\"publisher\":{\"@id\":\"https:\/\/www.trbo.com\/#organization\"},\"alternateName\":\"trbo\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.trbo.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de-DE\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.trbo.com\/#organization\",\"name\":\"trbo GmbH\",\"alternateName\":\"trbo\",\"url\":\"https:\/\/www.trbo.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\/\/www.trbo.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/02\/trbo.svg\",\"contentUrl\":\"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/02\/trbo.svg\",\"width\":83,\"height\":34,\"caption\":\"trbo GmbH\"},\"image\":{\"@id\":\"https:\/\/www.trbo.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/trbo.Deutschland\",\"https:\/\/x.com\/trboDACH\",\"https:\/\/www.linkedin.com\/company\/trbo-com\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.trbo.com\/#\/schema\/person\/dccdf7b439abd0404cfd946099e8c774\",\"name\":\"Zach Miles\",\"url\":\"https:\/\/www.trbo.com\/de\/blog\/author\/zachgitwit-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"CPX \u2013 Summit Meeting of Performance Marketeers | trbo","description":"The CPX Performance Marketing Summit took place on February 13th and 14th, 2017. We were present on the first day with an exciting presentation.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.trbo.com\/de\/blog\/cpx-summit-meeting-of-performance-marketeers\/","og_locale":"de_DE","og_type":"article","og_title":"CPX \u2013 Summit Meeting of Performance Marketeers | trbo","og_description":"The CPX Performance Marketing Summit took place on February 13th and 14th, 2017. We were present on the first day with an exciting presentation.","og_url":"https:\/\/www.trbo.com\/de\/blog\/cpx-summit-meeting-of-performance-marketeers\/","og_site_name":"trbo","article_publisher":"https:\/\/www.facebook.com\/trbo.Deutschland","article_published_time":"2017-02-14T22:00:00+00:00","article_modified_time":"2023-03-24T21:29:18+00:00","og_image":[{"width":630,"height":350,"url":"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/02\/akt_cpx_vorschaubild.jpg","type":"image\/jpeg"}],"author":"Zach Miles","twitter_card":"summary_large_image","twitter_creator":"@trboDACH","twitter_site":"@trboDACH","twitter_misc":{"Verfasst von":"Zach Miles","Gesch\u00e4tzte Lesezeit":"2 Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.trbo.com\/blog\/cpx-summit-meeting-of-performance-marketeers\/#article","isPartOf":{"@id":"https:\/\/www.trbo.com\/blog\/cpx-summit-meeting-of-performance-marketeers\/"},"author":{"name":"Zach Miles","@id":"https:\/\/www.trbo.com\/#\/schema\/person\/dccdf7b439abd0404cfd946099e8c774"},"headline":"CPX \u2013 Summit Meeting of Performance Marketeers","datePublished":"2017-02-14T22:00:00+00:00","dateModified":"2023-03-24T21:29:18+00:00","mainEntityOfPage":{"@id":"https:\/\/www.trbo.com\/blog\/cpx-summit-meeting-of-performance-marketeers\/"},"wordCount":354,"commentCount":0,"publisher":{"@id":"https:\/\/www.trbo.com\/#organization"},"image":{"@id":"https:\/\/www.trbo.com\/blog\/cpx-summit-meeting-of-performance-marketeers\/#primaryimage"},"thumbnailUrl":"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/02\/akt_cpx_vorschaubild.jpg","keywords":["conference","CPX","EN Original","Onsite Optimization","onsite-personalization","Optimization","Performance Marketing","Personalization","presentation"],"articleSection":{"1":"Blog","2":"Events","3":"Optimization"},"inLanguage":"de-DE","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.trbo.com\/blog\/cpx-summit-meeting-of-performance-marketeers\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.trbo.com\/blog\/cpx-summit-meeting-of-performance-marketeers\/","url":"https:\/\/www.trbo.com\/blog\/cpx-summit-meeting-of-performance-marketeers\/","name":"CPX \u2013 Summit Meeting of Performance Marketeers | trbo","isPartOf":{"@id":"https:\/\/www.trbo.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.trbo.com\/blog\/cpx-summit-meeting-of-performance-marketeers\/#primaryimage"},"image":{"@id":"https:\/\/www.trbo.com\/blog\/cpx-summit-meeting-of-performance-marketeers\/#primaryimage"},"thumbnailUrl":"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/02\/akt_cpx_vorschaubild.jpg","datePublished":"2017-02-14T22:00:00+00:00","dateModified":"2023-03-24T21:29:18+00:00","description":"The CPX Performance Marketing Summit took place on February 13th and 14th, 2017. We were present on the first day with an exciting presentation.","breadcrumb":{"@id":"https:\/\/www.trbo.com\/blog\/cpx-summit-meeting-of-performance-marketeers\/#breadcrumb"},"inLanguage":"de-DE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.trbo.com\/blog\/cpx-summit-meeting-of-performance-marketeers\/"]}]},{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/www.trbo.com\/blog\/cpx-summit-meeting-of-performance-marketeers\/#primaryimage","url":"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/02\/akt_cpx_vorschaubild.jpg","contentUrl":"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/02\/akt_cpx_vorschaubild.jpg","width":630,"height":350},{"@type":"BreadcrumbList","@id":"https:\/\/www.trbo.com\/blog\/cpx-summit-meeting-of-performance-marketeers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.trbo.com\/"},{"@type":"ListItem","position":2,"name":"CPX \u2013 Summit Meeting of Performance Marketeers"}]},{"@type":"WebSite","@id":"https:\/\/www.trbo.com\/#website","url":"https:\/\/www.trbo.com\/","name":"trbo GmbH","description":"Website Personalisierung einfach gemacht","publisher":{"@id":"https:\/\/www.trbo.com\/#organization"},"alternateName":"trbo","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.trbo.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de-DE"},{"@type":"Organization","@id":"https:\/\/www.trbo.com\/#organization","name":"trbo GmbH","alternateName":"trbo","url":"https:\/\/www.trbo.com\/","logo":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/www.trbo.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/02\/trbo.svg","contentUrl":"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/02\/trbo.svg","width":83,"height":34,"caption":"trbo GmbH"},"image":{"@id":"https:\/\/www.trbo.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/trbo.Deutschland","https:\/\/x.com\/trboDACH","https:\/\/www.linkedin.com\/company\/trbo-com\/"]},{"@type":"Person","@id":"https:\/\/www.trbo.com\/#\/schema\/person\/dccdf7b439abd0404cfd946099e8c774","name":"Zach Miles","url":"https:\/\/www.trbo.com\/de\/blog\/author\/zachgitwit-com\/"}]}},"_links":{"self":[{"href":"https:\/\/www.trbo.com\/de\/wp-json\/wp\/v2\/posts\/20624","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.trbo.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.trbo.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.trbo.com\/de\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.trbo.com\/de\/wp-json\/wp\/v2\/comments?post=20624"}],"version-history":[{"count":0,"href":"https:\/\/www.trbo.com\/de\/wp-json\/wp\/v2\/posts\/20624\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.trbo.com\/de\/wp-json\/wp\/v2\/media\/20625"}],"wp:attachment":[{"href":"https:\/\/www.trbo.com\/de\/wp-json\/wp\/v2\/media?parent=20624"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.trbo.com\/de\/wp-json\/wp\/v2\/categories?post=20624"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.trbo.com\/de\/wp-json\/wp\/v2\/tags?post=20624"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}