{"id":20602,"date":"2016-09-16T22:00:00","date_gmt":"2016-09-16T22:00:00","guid":{"rendered":"https:\/\/trbocom.wpengine.com\/how-online-merchants-can-lower-the-bounce-rate-of-their-product-listing-ads\/"},"modified":"2023-03-24T21:29:16","modified_gmt":"2023-03-24T21:29:16","slug":"how-online-merchants-can-lower-the-bounce-rate-of-their-product-listing-ads","status":"publish","type":"post","link":"https:\/\/www.trbo.com\/de\/blog\/how-online-merchants-can-lower-the-bounce-rate-of-their-product-listing-ads\/","title":{"rendered":"How online merchants can lower the bounce rate of their product listing ads"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Product Listing Ads on Google are an important advertising vehicle for merchants to guide customers to an offer in the webshop. However, once on the product detail page, many customers turn back. The bounce rate is correspondingly high. Over 70 percent of all users leave the product detail page without having bought anything.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Read more on<\/span> <a href=\"http:\/\/etailment.de\/thema\/marketing\/So-senken-Onlinehaendler-die-Bounce-Rate-ihrer-Product-Listing-Ads--4359?utm_source=nl2180&amp;utm_medium=newsletter\">etailment<\/a> (German)<\/p>","protected":false},"excerpt":{"rendered":"<p>Product Listing Ads on Google are an important advertising vehicle for merchants to guide customers to an offer in the webshop. However, once on the product detail page, many customers turn back. The bounce rate is correspondingly high. Over 70 percent of all users leave the product detail page without having bought anything.\u00a0 Read more [&hellip;]<\/p>","protected":false},"author":1,"featured_media":20603,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[41,42,43,44,47],"tags":[58,709,69,49],"class_list":["post-20602","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein","category-blog","category-knowledge","category-optimization","category-trbo-news","tag-bounce-rate","tag-en-original","tag-etailment","tag-press"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How online merchants can lower the bounce rate of their product listing ads | trbo<\/title>\n<meta name=\"description\" content=\"Once on the product detail page, many customers turn back. 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