{"id":21940,"date":"2023-03-02T16:44:07","date_gmt":"2023-03-02T16:44:07","guid":{"rendered":"https:\/\/trbocom.wpengine.com\/?page_id=21940"},"modified":"2023-04-11T07:57:30","modified_gmt":"2023-04-11T07:57:30","slug":"glossary","status":"publish","type":"page","link":"https:\/\/www.trbo.com\/de\/glossary\/","title":{"rendered":"Glossary"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"21940\" class=\"elementor elementor-21940\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1537006 section e-flex e-con-boxed e-con e-parent\" data-id=\"1537006\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ee9e0aa e-flex e-con-boxed e-con e-parent\" data-id=\"ee9e0aa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d4f7a9c elementor-widget elementor-widget-heading\" data-id=\"d4f7a9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Glossary<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-867e847 e-con-full e-flex e-con e-parent\" data-id=\"867e847\" data-element_type=\"container\" data-e-type=\"container\" data-no-translation=\"\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9e1de4a elementor-widget elementor-widget-ucaddon_ajax_search\" data-id=\"9e1de4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ucaddon_ajax_search.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- start AJAX Search -->\n\n<style>\/* widget: AJAX Search *\/\n\n#uc_ajax_search_elementor_9e1de4a.uc-ajax-search-wrapper{\n\t\n    position:relative;\n    display:flex;\n    width:100%;\n}\n\n\n#uc_ajax_search_elementor_9e1de4a .uc-ajax-search__suggested, #uc_ajax_search_elementor_9e1de4a .uc-ajax-search__suggested-wrapper\n{\n  display:flex;\n  flex-wrap: wrap;\n  align-items:center;\n}\n\n#uc_ajax_search_elementor_9e1de4a .uc-ajax-search__title\n{\n  display:block;\n}\n#uc_ajax_search_elementor_9e1de4a .uc-ajax-search-wrapper-inside\n{\n  width:100%;\n}\n\n#uc_ajax_search_elementor_9e1de4a.uc-ajax-search-wrapper span{\n}\n\n#uc_ajax_search_elementor_9e1de4a.uc-ajax-search-wrapper input{\n  width:100%;\n}\n\n\n#uc_ajax_search_elementor_9e1de4a .uc-ajax-search__input-wrapper-inner\n{\n  position:relative;\n  flex-grow:1;\n}\n\n#uc_ajax_search_elementor_9e1de4a .uc-ajax-search__items{\n\tposition:absolute;\n    left:0px;\n    width:100%;\n  \tz-index:999999;\n    overflow:hidden;\n}\n\n#uc_ajax_search_elementor_9e1de4a .uc-search-item__link{\n\tdisplay:flex;\n    align-items:center;\n    gap:10px;\n}\n\n#uc_ajax_search_elementor_9e1de4a .uc-search-item__link-title{\n  display:block;\n}\n\n#uc_ajax_search_elementor_9e1de4a .uc-search-item__link-image{\n    display:block;\n    flex-grow:0;\n    flex-shrink:0;\n} \n\n#uc_ajax_search_elementor_9e1de4a .uc-ajax-search__input-wrapper{\n\tposition:relative;\n    display:flex;\n    align-items:center;\n    justify-content:center;\n}\n\n#uc_ajax_search_elementor_9e1de4a .uc-search-item{\n\ttransition: background-color .3s;\n}\n\n#uc_ajax_search_elementor_9e1de4a .uc-search-item.uc-selected{\n\tbackground-color: #ccc;\n}\n\n\n#uc_ajax_search_elementor_9e1de4a .uc-pagination-list{\n\tdisplay: flex;\n  \tflex-wrap: nowrap;\n  \twidth: 100%;\n  \ttransition: transform .3s;\n}\n\n#uc_ajax_search_elementor_9e1de4a .uc-pagination-list-inner{\n\tflex: 0 0 100%;\n  \tmax-width: 100%;\n}\n\n#uc_ajax_search_elementor_9e1de4a .uc-pagination-header{\n\tdisplay: flex;\n  \tjustify-content: space-between;\n  \talign-items: center;\n  \tdirection: ltr;\n}\n\n#uc_ajax_search_elementor_9e1de4a .uc-ajax-search-pages{\n\tdisplay: flex;\n  \tgap: 5px;\n}\n\n\n#uc_ajax_search_elementor_9e1de4a .uc-ajax-search-navigation-panel{\n\tdisplay: flex;\n  \tgap: 15px;\n  \tjustify-content: space-between;\n}\n\n#uc_ajax_search_elementor_9e1de4a .uc-ajax-arrows{\n\tdisplay: flex;\n  \tjustify-content: space-between;\n  \tgap: 10px;\n  \tcursor: pointer;\n}\n\n#uc_ajax_search_elementor_9e1de4a .uc-ajax-arrows .uc-inactive{\n\topacity: .5;\n}\n\n#uc_ajax_search_elementor_9e1de4a .uc-ajax-arrow-left{\n\tposition: relative;\n}\n\n#uc_ajax_search_elementor_9e1de4a .uc-ajax-arrow-left::before{\n\tfont-family: \"Font Awesome 5 Free\";\n    content: \"\\f104\";\n    font-weight: 900;\n    line-height:1em;\n  \tdisplay: inline-flex;\n}\n\n#uc_ajax_search_elementor_9e1de4a .uc-ajax-arrow-right::before{\n\tfont-family: \"Font Awesome 5 Free\";\n    content: \"\\f105\";\n    font-weight: 900;\n    line-height:1em;\n  \tdisplay: inline-flex;\n}\n\n#uc_ajax_search_elementor_9e1de4a .uc-ajax-search__btn\n{\n  display:flex;\n  align-items:center;\n  justify-content:center;\n  flex-grow:0;\n  flex-shrink:0;\n}\n\n#uc_ajax_search_elementor_9e1de4a .uc-ajax-search__btn.uc-inactive{\n\tcursor: default;\n  \topacity: 0.7;\n\tpointer-events: none;\n}\n\n#uc_ajax_search_elementor_9e1de4a .uc-ajax-search__btn_icon\n{\n  line-height:1em;\n}\n\n#uc_ajax_search_elementor_9e1de4a .uc-ajax-search__btn svg\n{\n  height:1em;\n  width:1em;\n}\n\n#uc_ajax_search_elementor_9e1de4a.uc-loading .uc-ajax-search__spinner__loader-wrapper{\n\tdisplay:flex !important;\n}\n\n#uc_ajax_search_elementor_9e1de4a .uc-ajax-search__error{\n\tcolor:red;\n    padding-top:15px;\n}\n\n#uc_ajax_search_elementor_9e1de4a .uc-ajax-search__spinner__loader-wrapper{\n  position:absolute;\n  top:50%;\n  transform:translateY(-50%);\n  height: 100%;\n  justify-content: center;\n  align-items: center;\n  inset-inline-end: 15px;\n}\n\n#uc_ajax_search_elementor_9e1de4a .uc-ajax-search__spinner {\n  animation: ajaxsearchrotate 2s linear infinite;\n  z-index: 2;\n  width: 25px;\n  height: 25px;\n}\n\n#uc_ajax_search_elementor_9e1de4a .uc-ajax-search__spinner-path {\n  stroke-linecap: round;\n  animation: ajaxsearchdash 1.5s ease-in-out infinite;\n}\n\n#uc_ajax_search_elementor_9e1de4a .uc-pagination-list-inner\n{\n  display:grid;\n}\n\n#uc_ajax_search_elementor_9e1de4a ::-webkit-input-placeholder { \/* Edge *\/\n  color: #54595F;\n}\n\n#uc_ajax_search_elementor_9e1de4a :-ms-input-placeholder { \/* Internet Explorer 10-11 *\/\n  color: #54595F;\n}\n\n#uc_ajax_search_elementor_9e1de4a ::placeholder {\n  color: #54595F;\n}\n\n#uc_ajax_search_elementor_9e1de4a .uc-ajax-search__input.uc-active{\n caret-color: unset;\n}\n\n#uc_ajax_search_elementor_9e1de4a .uc-ajax-search__input{\n caret-color: transparent;\n}\n\n#uc_ajax_search_elementor_9e1de4a .uc-highlight{\n font-weight: 700;\n}\n\n@keyframes ajaxsearchrotate {\n  100% {\n    transform: rotate(360deg);\n  }\n}\n\n@keyframes ajaxsearchdash {\n  0% {\n    stroke-dasharray: 1, 150;\n    stroke-dashoffset: 0;\n  }\n  50% {\n    stroke-dasharray: 90, 150;\n    stroke-dashoffset: -35;\n  }\n  100% {\n    stroke-dasharray: 90, 150;\n    stroke-dashoffset: -124;\n  }\n}\n\n<\/style>\n\n<div class=\"uc-ajax-search-wrapper  uc-filterable-grid uc-grid-norefresh\" id=\"uc_ajax_search_elementor_9e1de4a\">\n<div class=\"uc-ajax-search-wrapper-inside\">\n\n\t\n  <div class=\"uc-ajax-search__input-wrapper\">\n    \n    <div class=\"uc-ajax-search__input-wrapper-inner\">\n      <input type=\"text\" class=\"uc-ajax-search__input\" value=\"\" placeholder=\"Search...\" data-open-homeurl=\"_self\">\n\n    \n    \n\n   \n      \n       <div class=\"uc-ajax-search__spinner__loader-wrapper\" style='display:none'>\n    \n        <svg class=\"uc-ajax-search__spinner\" viewbox=\"0 0 50 50\">\n          <circle class=\"uc-ajax-search__spinner-path\" cx=\"25\" cy=\"25\" r=\"20\" fill=\"none\" stroke-width=\"5\"><\/circle>\n        <\/svg>  \n    \n       <\/div>\n      \n    <\/div>\n      \n\t\n\n      \n    \n      <div class=\"uc-ajax-search__error\" style=\"display:none\"><\/div>    \n    \n      <div class=\"uc-ajax-search__items uc-items-wrapper\" style='display:none' data-pagination=\"false\" data-num-items=\"5\" data-debug-list=\"true\" data-editor=\"no\" data-keys=\"true\" data-pagination-position=\"after\" data-no-results-text=\"Nothing Found\" data-results-text=\"Results\" data-goto-on-enter=\"false\" data-bold-phrase=\"true\">\n        \n      <\/div>\n\n    <\/div>\n  \n\t\n  \n<\/div>\n<\/div>\n<!-- end AJAX Search -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84d9953 elementor-widget elementor-widget-ucaddon_post_grid\" data-id=\"84d9953\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ucaddon_post_grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- start Post Grid -->\n\n<style>\/* widget: Post Grid *\/\n\n\n\n#uc_post_grid_elementor_84d9953.uc_post_grid_style_one .uc_post_grid_style_one_wrap {\n   display:grid;\n}\n\n\n\n#uc_post_grid_elementor_84d9953 .uc_post_grid_style_one_item\n{\n  overflow:hidden;\n  position:relative;\n}\n\n#uc_post_grid_elementor_84d9953 .uc_post_image\n{\n  transition:0.3s;\n  position:relative;\n  overflow:hidden;\n}\n\n#uc_post_grid_elementor_84d9953 .uc_post_image img\n{\n  width:100%;\n  display:block;\n  transition:0.3s;\n}\n\n\n\t\n\n\n\n\n\n\n#uc_post_grid_elementor_84d9953 .uc_post_image_overlay\n{\n  position:absolute;\n  top:0px;\n  left:0px;\n  height:100%;\n  width:100%;\n  transition:0.3s;\n}\n\n#uc_post_grid_elementor_84d9953 .uc_more_btn{\n\n  display:inline-block;\n  text-align:center;\n  text-decoration:none;\n  transition:0.3s;\n}\n\n.ue-grid-item-category a\n{\n  display:inline-block;\n  font-size:10px;\n  \n}\n\n.uc_post_title\n{\n  font-size:21px;\n}\n\n\n#uc_post_grid_elementor_84d9953 .ue_post_grid_item\n{\n  display:flex;\n  flex-direction:column;\n}\n\n#uc_post_grid_elementor_84d9953.uc_post_grid_style_one .uc_content{\n flex-grow:1;\n}\n\n#uc_post_grid_elementor_84d9953.uc_post_grid_style_one .uc_content > div\n{\n  height:100%;\n  display:flex;\n  flex-direction:column;\n}\n\n#uc_post_grid_elementor_84d9953 .uc_post_button\n{\n  margin-top:auto;\n}\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n#uc_post_grid_elementor_84d9953 .ue-meta-data\n{\n  \n  display:flex;\n\n  flex-wrap: wrap;\n  line-height:1em;\n}\n\n#uc_post_grid_elementor_84d9953 .ue-grid-item-meta-data\n{\n      display:inline-flex;\n      align-items:center;\n}\n\n.ue-grid-item-meta-data\n{\n  font-size:12px;\n}\n\n#uc_post_grid_elementor_84d9953 .ue-grid-item-meta-data-icon\n{\n  line-height:1em;\n}\n\n#uc_post_grid_elementor_84d9953 .ue-grid-item-meta-data-icon svg\n{\n  width:1em;\n  height:1em;\n}\n\n#uc_post_grid_elementor_84d9953 .ue-debug-meta\n{\n  padding:10px;\n  border:1px solid red;\n  position:relative;\n  line-height:1.5em;\n  font-size:11px;\n  width:100%;\n}\n\n<\/style>\n\n<div class=\"uc_post_grid_style_one uc-remote-parent\" id=\"uc_post_grid_elementor_84d9953\"   data-remoteid='auto' data-widgetname='Post Grid'>\n\t\t<div class=\"uc_post_grid_style_one_wrap ue_post_grid uc-items-wrapper\">\n\t\t\t<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/a-b-test\/\" target=\"_self\"><div>A\/B-Test<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/ad-blocker\/\" target=\"_self\"><div>Ad Blocker<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/affiliate-marketing\/\" target=\"_self\"><div>Affiliate Marketing<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/api\/\" target=\"_self\"><div>API<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/application-programming-interface-api\/\" target=\"_self\"><div>Application Programming Interface (API)<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/bounce-rate\/\" target=\"_self\"><div>Bounce Rate<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/call-to-action-cta\/\" target=\"_self\"><div>Call to Action (CTA)<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/click-in-kanal\/\" target=\"_self\"><div>Click-in-Kanal<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/click-through-rate-ctr\/\" target=\"_self\"><div>Click-Through-Rate (CTR)<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/clv\/\" target=\"_self\"><div>CLV<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/conversion-optimierung\/\" target=\"_self\"><div>Conversion Optimierung<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/conversion-rate\/\" target=\"_self\"><div>Conversion Rate<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/cookies\/\" target=\"_self\"><div>Cookies<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/cost-per-click\/\" target=\"_self\"><div>Cost per Click (CPC)<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/cost-per-lead\/\" target=\"_self\"><div>Cost per Lead (CPL)<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/cost-per-mille\/\" target=\"_self\"><div>Cost per Mille (CPM)<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/cost-per-sale\/\" target=\"_self\"><div>Cost per Sale (CPS)<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/cpc\/\" target=\"_self\"><div>CPC<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/cpl\/\" target=\"_self\"><div>CPL<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/cpm\/\" target=\"_self\"><div>CPM<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/cps\/\" target=\"_self\"><div>CPS<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/crm\/\" target=\"_self\"><div>CRM<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/cross-selling\/\" target=\"_self\"><div>Cross Selling<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/cta\/\" target=\"_self\"><div>CTA<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/ctr\/\" target=\"_self\"><div>CTR<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/customer-data-platform-cdp\/\" target=\"_self\"><div>Customer Data Platform (CDP)<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/customer-experience-cx\/\" target=\"_self\"><div>Customer Experience (CX)<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/customer-journey\/\" target=\"_self\"><div>Customer Journey<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/customer-lifetime-value\/\" target=\"_self\"><div>Customer Lifetime Value (CLV)<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/customer-relationship-management-crm\/\" target=\"_self\"><div>Customer Relationship Management (CRM)<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/cx\/\" target=\"_self\"><div>CX<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/data-management-platform-dmp\/\" target=\"_self\"><div>Data Management Platform (DMP)<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/datensilo\/\" target=\"_self\"><div>Datensilo<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/demand-side-platform-dsp\/\" target=\"_self\"><div>Demand Side Platform (DSP)<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/direct-to-consumer-d2c\/\" target=\"_self\"><div>Direct-to-Consumer (D2C)<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/dmp\/\" target=\"_self\"><div>DMP<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/dynamische-segmentierung\/\" target=\"_self\"><div>Dynamische Segmentierung<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/email-service-provider-esp\/\" target=\"_self\"><div>Email Service Provider (ESP)<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/email-trigger\/\" target=\"_self\"><div>Email Trigger<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/esp\/\" target=\"_self\"><div>ESP<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/exit-intent\/\" target=\"_self\"><div>Exit Intent<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/first-party-daten\/\" target=\"_self\"><div>First Party Daten<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/frequency-capping\/\" target=\"_self\"><div>Frequency Capping<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/gamification\/\" target=\"_self\"><div>Gamification<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/geo-targeting\/\" target=\"_self\"><div>Geo-Targeting<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/google-ads\/\" target=\"_self\"><div>Google Ads<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/group-motivation\/\" target=\"_self\"><div>Group Motivation<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/klick-in-kanal\/\" target=\"_self\"><div>Klick-in-Kanal<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/landing-page\/\" target=\"_self\"><div>Landing Page<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/layer\/\" target=\"_self\"><div>Layer<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/lead\/\" target=\"_self\"><div>Lead<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/leadgenerierung\/\" target=\"_self\"><div>Leadgenerierung<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/multichannel\/\" target=\"_self\"><div>Multichannel<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/multivariantentest\/\" target=\"_self\"><div>Multivariantentest<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/net-promoter-score-nps\/\" target=\"_self\"><div>Net Promoter Score\u2120 (NPS\u00ae)<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/nps\/\" target=\"_self\"><div>NPS\u00ae<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/omnichannel\/\" target=\"_self\"><div>Omnichannel\u00a0<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/onsite-search\/\" target=\"_self\"><div>Onsite Search<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/onsite-userbefragung\/\" target=\"_self\"><div>Onsite Userbefragung<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/onsite-personalisierung\/\" target=\"_self\"><div>Onsite-Personalisierung<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/pdp\/\" target=\"_self\"><div>PDP<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/personas\/\" target=\"_self\"><div>Personas<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/pla\/\" target=\"_self\"><div>PLA<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/product-listing-ads-pla\/\" target=\"_self\"><div>Product Listing Ads (PLA)<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/produktdatenfeed\/\" target=\"_self\"><div>Produktdatenfeed<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/produktdetailseite\/\" target=\"_self\"><div>Produktdetailseite (PDP)<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/retail-media\/\" target=\"_self\"><div>Retail Media<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/retargeting\/\" target=\"_self\"><div>Retargeting<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/return-on-investment\/\" target=\"_self\"><div>Return on Investment (ROI)<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/roi\/\" target=\"_self\"><div>ROI<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/rule-based-segments\/\" target=\"_self\"><div>Rule-Based Segments<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/sea\/\" target=\"_self\"><div>SEA<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/search-engine-advertising\/\" target=\"_self\"><div>Search Engine Advertising (SEA)<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/search-engine-optimization-seo\/\" target=\"_self\"><div>Search Engine Optimization (SEO)<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/segmentierung\/\" target=\"_self\"><div>Segmentierung<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/seo\/\" target=\"_self\"><div>SEO<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/signifikanz\/\" target=\"_self\"><div>Signifikanz<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/social-proof\/\" target=\"_self\"><div>Social Proof<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/statistische-zwillinge\/\" target=\"_self\"><div>Statistische Zwillinge<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/targeting\/\" target=\"_self\"><div>Targeting<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/testing\/\" target=\"_self\"><div>Testing<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/third-party-daten\/\" target=\"_self\"><div>Third Party Daten<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/touchpoint\/\" target=\"_self\"><div>Touchpoint<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/tracking\/\" target=\"_self\"><div>Tracking<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/trigger\/\" target=\"_self\"><div>Trigger<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/unique-selling-proposition\/\" target=\"_self\"><div>Unique Selling Proposition (USP)<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/upselling\/\" target=\"_self\"><div>Upselling<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/user-buckets\/\" target=\"_self\"><div>User Buckets<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/user-experience-ux\/\" target=\"_self\"><div>User Experience (UX)<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/user-id\/\" target=\"_self\"><div>User ID<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/usp\/\" target=\"_self\"><div>USP<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/ux\/\" target=\"_self\"><div>UX<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/warenkorbabbruch\/\" target=\"_self\"><div>Warenkorbabbruch<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n<div class=\"uc_post_grid_style_one_item ue_post_grid_item ue-item\">\n  \n   \n <div class=\"uc_content\">\n    <div>\n      \n           \n    \n  \n      \n      \n    <div class=\"uc_post_title\"><a href=\"https:\/\/www.trbo.com\/de\/glossary\/web-analytics\/\" target=\"_self\"><div>Web Analytics<\/div><\/a><\/div>\t\n    \n     \n     \n          <div class=\"ue-meta-data\">\n                        \n                        \n        \n\t\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n            \n                        \n                        \n                        \n                        \n            \t\t\t\n              \n            \n          <\/div>\n     \n      \n      \n      \n             \t<\/div>\n  <\/div>\n<\/div>\n\n\t\t<\/div>\n\t<\/div>\n\n\n\n  <div id=\"uc_post_grid_elementor_84d9953_empty_message\" class=\"ue-no-posts-found\"  style=\"display:none\" >No posts found<\/div>\n\n\n<!-- end Post Grid -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-355c0a6 elementor-widget elementor-widget-ucaddon_archive_pagination\" data-id=\"355c0a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ucaddon_archive_pagination.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- start Post Pagination -->\n\n<style>\/* widget: Post Pagination *\/\n\n#uc_archive_pagination_elementor_355c0a6 nav\n{\n  padding:0px;\n  margin:0px;\n}\n\n#uc_archive_pagination_elementor_355c0a6 \n{\n  display:flex;\n  flex-wrap: wrap;\n  justify-content:center;\n}\n\n#uc_archive_pagination_elementor_355c0a6 .nav-links\n{\n  display:flex;\n  justify-content:center;\n}\n\n#uc_archive_pagination_elementor_355c0a6 .nav-links > *\n{\n}\n\n#uc_archive_pagination_elementor_355c0a6 .page-numbers\n{\n  display:flex;\n  \n  align-items:center;\n  justify-content:center;\n  transition:0.3s;\n  line-height:1em;\n}\n\n\n#uc_archive_pagination_elementor_355c0a6 a.page-numbers, #uc_archive_pagination_elementor_355c0a6 .dots\n{\n  color:#00264C;\n  background-color:#FFFFFF00;\n}\n\n#uc_archive_pagination_elementor_355c0a6 a.page-numbers:hover\n{\n  color:#00264C;\n  background-color:#41C0F0;\n}\n\n#uc_archive_pagination_elementor_355c0a6 .page-numbers.current,\n#uc_archive_pagination_elementor_355c0a6 .page-numbers.current:hover\n{\n  background-color:#00264C;\n  color:#FFFFFF;\n}\n\n\n#uc_archive_pagination_elementor_355c0a6 .page-numbers.prev, #uc_archive_pagination_elementor_355c0a6 .page-numbers.next\n{\n  padding-left:15px;\n  padding-right:15px;\n}\n\n\n\n#uc_archive_pagination_elementor_355c0a6 .prev:before {\n   font-family: \"Font Awesome 5 Free\";\n   content: \"\\f053\";\n   display: inline-block;\n   vertical-align: middle;\n   font-weight: 900;\n   padding-right:10px;}\n\n#uc_archive_pagination_elementor_355c0a6 .next:after {\n   font-family: \"Font Awesome 5 Free\";\n   content: \"\\f054\";\n   display: inline-block;\n   vertical-align: middle;\n   font-weight: 900;\n   padding-left:10px;}\n\n#uc_archive_pagination_elementor_355c0a6.uc-ajax-loading{\n\topacity:1 !important;\n}\n\n#uc_archive_pagination_elementor_355c0a6.uc-ajax-loading .current{\n\tposition:relative;\n    overflow:hidden;\n}\n\n\n#uc_archive_pagination_elementor_355c0a6.uc-ajax-loading .current:before{\n  content: \"\";\n  display:block;\n  width:100%;\n  height:100%;\n  box-sizing:border-box;\n  position:absolute;\n  top:0px;\n  left:0px;\n  background-color: #FF9E00;\n  animation: uc-spinning-border 0.5s linear infinite;\n  opacity:50%;\n  border-radius:inherit;\n}\n\n@keyframes uc-spinning-border {\n\t0%{transform: scale(0);}\n\t100%{transform: scale(1); }\t\n}\n\n\n\n<\/style>\n\n<div id=\"uc_archive_pagination_elementor_355c0a6\" class=\"archive_pagination uc-filter-pagination\">\n\n<\/div>\n<!-- end Post Pagination -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Glossary A\/B Testing Ad Blocker Affiliate Marketing API Application Programming Interface (API) Bounce Rate Call to Action (CTA) Click-in Channel Click-Through-Rate (CTR) CLV A\/B Testing Ad Blocker Affiliate Marketing API Application Programming Interface (API) Bounce Rate Call to Action (CTA) Click-in Channel Click-Through-Rate (CTR) CLV Conversion Conversion Optimization Conversion Rate Cookies Cost Per Click (CPC) [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-21940","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Glossary | trbo<\/title>\n<meta name=\"description\" content=\"What does onsite personalization mean, or how is multivariate testing best described?\u2028 Important terms from our industry \u2013 explained simply &amp; quickly.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.trbo.com\/de\/glossary\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Glossary | trbo\" \/>\n<meta property=\"og:description\" content=\"What does onsite personalization mean, or how is multivariate testing best described?\u2028 Important terms from our industry \u2013 explained simply &amp; quickly.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.trbo.com\/de\/glossary\/\" \/>\n<meta property=\"og:site_name\" content=\"trbo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/trbo.Deutschland\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-11T07:57:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/trbocom.wpengine.com\/wp-content\/uploads\/ac_assets\/ue_ajax_search\/\/placeholder.jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@trboDACH\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"11 Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.trbo.com\\\/glossary\\\/\",\"url\":\"https:\\\/\\\/www.trbo.com\\\/glossary\\\/\",\"name\":\"Glossary | trbo\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.trbo.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.trbo.com\\\/glossary\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.trbo.com\\\/glossary\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trbocom.wpengine.com\\\/wp-content\\\/uploads\\\/ac_assets\\\/ue_ajax_search\\\/\\\/placeholder.jpeg\",\"datePublished\":\"2023-03-02T16:44:07+00:00\",\"dateModified\":\"2023-04-11T07:57:30+00:00\",\"description\":\"What does onsite personalization mean, or how is multivariate testing best described?\\u2028 Important terms from our industry \u2013 explained simply & quickly.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.trbo.com\\\/glossary\\\/#breadcrumb\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.trbo.com\\\/glossary\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\\\/\\\/www.trbo.com\\\/glossary\\\/#primaryimage\",\"url\":\"https:\\\/\\\/trbocom.wpengine.com\\\/wp-content\\\/uploads\\\/ac_assets\\\/ue_ajax_search\\\/\\\/placeholder.jpeg\",\"contentUrl\":\"https:\\\/\\\/trbocom.wpengine.com\\\/wp-content\\\/uploads\\\/ac_assets\\\/ue_ajax_search\\\/\\\/placeholder.jpeg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.trbo.com\\\/glossary\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.trbo.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Glossary\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.trbo.com\\\/#website\",\"url\":\"https:\\\/\\\/www.trbo.com\\\/\",\"name\":\"trbo GmbH\",\"description\":\"Website personalization made effortless\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.trbo.com\\\/#organization\"},\"alternateName\":\"trbo\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.trbo.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de-DE\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.trbo.com\\\/#organization\",\"name\":\"trbo GmbH\",\"alternateName\":\"trbo\",\"url\":\"https:\\\/\\\/www.trbo.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\\\/\\\/www.trbo.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.trbo.com\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/trbo.svg\",\"contentUrl\":\"https:\\\/\\\/www.trbo.com\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/trbo.svg\",\"width\":83,\"height\":34,\"caption\":\"trbo GmbH\"},\"image\":{\"@id\":\"https:\\\/\\\/www.trbo.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/trbo.Deutschland\",\"https:\\\/\\\/x.com\\\/trboDACH\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/trbo-com\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Glossary | trbo","description":"Was bedeutet Onsite \u2013 Personalisierung, was hat es mit Multivariantentests auf sich? Wichtige Begriffe aus dem Online Marketing und E-Commerce \u2013 einfach &amp; schnell erkl\u00e4rt.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.trbo.com\/de\/glossary\/","og_locale":"de_DE","og_type":"article","og_title":"Glossary | trbo","og_description":"What does onsite personalization mean, or how is multivariate testing best described?\u2028 Important terms from our industry \u2013 explained simply & quickly.","og_url":"https:\/\/www.trbo.com\/de\/glossary\/","og_site_name":"trbo","article_publisher":"https:\/\/www.facebook.com\/trbo.Deutschland","article_modified_time":"2023-04-11T07:57:30+00:00","og_image":[{"url":"https:\/\/trbocom.wpengine.com\/wp-content\/uploads\/ac_assets\/ue_ajax_search\/\/placeholder.jpeg","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_site":"@trboDACH","twitter_misc":{"Gesch\u00e4tzte Lesezeit":"11 Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.trbo.com\/glossary\/","url":"https:\/\/www.trbo.com\/glossary\/","name":"Glossary | trbo","isPartOf":{"@id":"https:\/\/www.trbo.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.trbo.com\/glossary\/#primaryimage"},"image":{"@id":"https:\/\/www.trbo.com\/glossary\/#primaryimage"},"thumbnailUrl":"https:\/\/trbocom.wpengine.com\/wp-content\/uploads\/ac_assets\/ue_ajax_search\/\/placeholder.jpeg","datePublished":"2023-03-02T16:44:07+00:00","dateModified":"2023-04-11T07:57:30+00:00","description":"Was bedeutet Onsite \u2013 Personalisierung, was hat es mit Multivariantentests auf sich? Wichtige Begriffe aus dem Online Marketing und E-Commerce \u2013 einfach &amp; schnell erkl\u00e4rt.","breadcrumb":{"@id":"https:\/\/www.trbo.com\/glossary\/#breadcrumb"},"inLanguage":"de-DE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.trbo.com\/glossary\/"]}]},{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/www.trbo.com\/glossary\/#primaryimage","url":"https:\/\/trbocom.wpengine.com\/wp-content\/uploads\/ac_assets\/ue_ajax_search\/\/placeholder.jpeg","contentUrl":"https:\/\/trbocom.wpengine.com\/wp-content\/uploads\/ac_assets\/ue_ajax_search\/\/placeholder.jpeg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.trbo.com\/glossary\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.trbo.com\/"},{"@type":"ListItem","position":2,"name":"Glossary"}]},{"@type":"WebSite","@id":"https:\/\/www.trbo.com\/#website","url":"https:\/\/www.trbo.com\/","name":"trbo GmbH","description":"Website Personalisierung einfach gemacht","publisher":{"@id":"https:\/\/www.trbo.com\/#organization"},"alternateName":"trbo","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.trbo.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de-DE"},{"@type":"Organization","@id":"https:\/\/www.trbo.com\/#organization","name":"trbo GmbH","alternateName":"trbo","url":"https:\/\/www.trbo.com\/","logo":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/www.trbo.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/02\/trbo.svg","contentUrl":"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/02\/trbo.svg","width":83,"height":34,"caption":"trbo GmbH"},"image":{"@id":"https:\/\/www.trbo.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/trbo.Deutschland","https:\/\/x.com\/trboDACH","https:\/\/www.linkedin.com\/company\/trbo-com\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.trbo.com\/de\/wp-json\/wp\/v2\/pages\/21940","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.trbo.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.trbo.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.trbo.com\/de\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.trbo.com\/de\/wp-json\/wp\/v2\/comments?post=21940"}],"version-history":[{"count":0,"href":"https:\/\/www.trbo.com\/de\/wp-json\/wp\/v2\/pages\/21940\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.trbo.com\/de\/wp-json\/wp\/v2\/media?parent=21940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}