{"id":23930,"date":"2020-03-25T15:54:40","date_gmt":"2020-03-25T15:54:40","guid":{"rendered":"https:\/\/trbocom.wpengine.com\/glossary\/significance\/"},"modified":"2025-02-28T13:40:34","modified_gmt":"2025-02-28T12:40:34","slug":"signifikanz-2","status":"publish","type":"glossar","link":"https:\/\/www.trbo.com\/de\/glossary\/significance\/","title":{"rendered":"Significance"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">The significance indicates the probability that &#8211; taking into account a predefined level of significance &#8211; the measured relationship between at least two variables does not occur randomly, but the result can be transferred to the population.\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">If significance is given, the probability of an error in a hypothesis is below the significance level.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Beispiel:<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">We assume that the number of <a href=\"https:\/\/trbo.com\/en\/glossary\/shopping-cart-abandonment\" target=\"_blank\" rel=\"noopener noreferrer\">shopping cart abandonments<\/a> is lower when an <a href=\"https:\/\/trbo.com\/en\/glossary\/exit-intent\" target=\"_blank\" rel=\"noopener noreferrer\">exit intent layer<\/a> is applied compared to when no action is taken. For <a href=\"https:\/\/trbo.com\/en\/glossary\/testing\" target=\"_blank\" rel=\"noopener noreferrer\">Tests<\/a> this hypothesis, we define a random test group and a control group in an <a href=\"https:\/\/trbo.com\/en\/glossary\/a-b-testing\" target=\"_blank\" rel=\"noopener noreferrer\">A\/B test<\/a>.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">Using significance, the following question can be answered: Is the measured correlation, i.e. fewer shopping cart abandonments when implementing an exit intent measure, transferable to the population, or does the sample represent a random result?<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">In order to answer the question, a probability of error (p-value) must be defined for the hypothesis. The upper limit of this probability is given by the significance level (\u03b1). As a rule, a probability of error with up to 5% deviation, i.e. \u03b1=5%, is still considered significant.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">With a hypothesis test the p-value can then be calculated. If this is below \u03b1=5%, the result is considered significant.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">Considering our example, this means that in case of a significant result, the determined correlation of the sample is applicable to the entire sample with a probability of at least 95 percent. With a probability of 5 percent, the measured correlation is random.<\/span><\/p>\n\n\n<p><\/p>","protected":false},"template":"","resource_original_language":[711],"class_list":["post-23930","glossar","type-glossar","status-publish","hentry","resource_original_language-en-original"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Glossary: Significance | trbo<\/title>\n<meta name=\"description\" content=\"Significance measures whether a result is statistically valid or random, ensuring reliable insights in A\/B testing and data analysis.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.trbo.com\/de\/glossary\/signifikanz-2\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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