{"id":23919,"date":"2020-03-24T14:26:17","date_gmt":"2020-03-24T14:26:17","guid":{"rendered":"https:\/\/trbocom.wpengine.com\/glossary\/user-experience\/"},"modified":"2025-02-26T11:00:03","modified_gmt":"2025-02-26T10:00:03","slug":"user-experience","status":"publish","type":"glossar","link":"https:\/\/www.trbo.com\/de\/glossary\/user-experience\/","title":{"rendered":"User Experience (UX)"},"content":{"rendered":"

User Experience (UX) refers to the entirety of the experiences that a user makes with a shop, a product, a website, software or similar. In most cases the term refers to the interaction with websites and apps – but in the true sense it also includes the physical use of products. In this context, the term UX covers all behaviors, but also feelings, that a user has when interacting with a certain product. The optimization of the user experience is a central requirement of digital business models, since a positive user experience can have a positive influence on corporate goals such as conversion rates<\/a>.<\/span><\/p>\n

Requirements for a good user experience<\/span><\/strong><\/p>\n

A good UX is often described with the term “Joy of Use” – i.e. if the experience with the product, the application, etc. has given the user pleasure. One of the major challenges for a good UX is to provide the customer efficiently (e.g. with as few clicks as possible) with enough information to lead him to a purchase. A clear navigation, logically consistent click paths and contents that are easy to grasp are essential pillars of a good user experience in the web shop. For a content site, e.g. a news portal, the most important thing is a well-groomed sorting of articles and a good search function, which allows the user to read as many relevant articles as possible during his usually short stay.<\/span><\/p>\n

Personalized content can improve the user experience<\/span><\/strong><\/p>\n

A high degree of Personalisierung<\/a> goes hand in hand with a successful user experience. Through an interest-based display of specific content, a good user experience is guaranteed and thus the company’s goals can be achieved more effectively.<\/span><\/p>\n

For example, when re-entering an online shop, products in which the user has already shown interest can be displayed. This simplifies the navigation for the user and ultimately increases turnover.
\n<\/span><\/p>\n

Whether the user experience is positive can e.g. be measured and verified by onsite user surveys<\/a>.<\/span><\/p>","protected":false},"template":"","resource_original_language":[711],"class_list":["post-23919","glossar","type-glossar","status-publish","hentry","resource_original_language-en-original"],"acf":[],"yoast_head":"\nGlossary: User Experience (UX) | trbo<\/title>\n<meta name=\"description\" content=\"User Experience (UX) enhances interactions by improving navigation, personalization, and usability, increasing engagement and conversions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.trbo.com\/de\/glossary\/user-experience\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Glossary: User Experience (UX) | trbo\" \/>\n<meta property=\"og:description\" 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