{"id":23917,"date":"2020-03-24T11:01:50","date_gmt":"2020-03-24T11:01:50","guid":{"rendered":"https:\/\/trbocom.wpengine.com\/glossary\/unique-selling-proposition-2\/"},"modified":"2020-03-24T11:01:50","modified_gmt":"2020-03-24T11:01:50","slug":"unique-selling-proposition-2","status":"publish","type":"glossar","link":"https:\/\/www.trbo.com\/de\/glossary\/unique-selling-proposition-2\/","title":{"rendered":"Unique Selling Proposition (USP)"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">The unique selling proposition (USP) describes a unique selling point of a product or service that ensures a clear differentiation from the offerings of competing providers.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">The emphasis on the unique selling proposition is becoming more and more important due to increasing market saturation and penetration as well as stronger competition.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">Defining one&#8217;s own unique selling proposition and communicating it to the outside world aims to give consumers a decisive impulse and motivate them to <a href=\"https:\/\/trbo.com\/en\/glossary\/conversion\" target=\"_blank\" rel=\"noopener noreferrer\">convert<\/a>. Furthermore, thanks to the unique sales promise, a clear positioning in the market is achieved.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">The following examples of USPs can be used: <\/span><\/p>\n<p>&nbsp;<\/p>\n<ul class=\"ul1\">\n<li class=\"li1\"><span class=\"s1\">Technical innovations<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Unique materials or shapes<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Ecological certificates<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Functional innovations<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Exclusiveness<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">The USP must be truly relevant to the customer and offer him a clear advantage. Consequently, the customer&#8217;s needs must be the focus when identifying the USP.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">USPs also play an important role in <a href=\"https:\/\/trbo.com\/en\/glossary\/search-engine-optimization\" target=\"_blank\" rel=\"noopener noreferrer\">SEO<\/a>. Unique selling points (optimally integrated on the site) lead to the search for unique terms that lead relevant traffic to the site. This traffic is more likely to lead to conversions.<\/span><\/p>","protected":false},"template":"","resource_original_language":[711],"class_list":["post-23917","glossar","type-glossar","status-publish","hentry","resource_original_language-en-original"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Glossary: Unique Selling Proposition (USP) | trbo<\/title>\n<meta name=\"description\" content=\"This glossary explains important online marketing terms. 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