{"id":23916,"date":"2020-03-24T10:59:47","date_gmt":"2020-03-24T10:59:47","guid":{"rendered":"https:\/\/trbocom.wpengine.com\/glossary\/shopping-cart-abandonment\/"},"modified":"2020-03-24T10:59:47","modified_gmt":"2020-03-24T10:59:47","slug":"shopping-cart-abandonment","status":"publish","type":"glossar","link":"https:\/\/www.trbo.com\/de\/glossary\/shopping-cart-abandonment\/","title":{"rendered":"Shopping Cart Abandonment"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">A shopping cart abandonment occurs when a webshop visitor has already placed products in the shopping cart or has even started the ordering process, but then leaves the shop without buying. The average shopping cart abandonment rate across all industries is just under 80%*. Therefore, the main goal of all web shop operators is to minimize the number of shopping cart abandonment.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Typical measures to reduce shopping cart abandonment are among others:<br \/>\n<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<ul class=\"ul1\">\n<li class=\"li1\"><span class=\"s1\">Using user feedback in the form of a <a href=\"https:\/\/trbo.com\/en\/glossary\/onsite-user-surveys\" target=\"_blank\" rel=\"noopener noreferrer\">survey<\/a> or a <a href=\"https:\/\/trbo.com\/en\/glossary\/net-promoter-score-nps\" target=\"_blank\" rel=\"noopener noreferrer\">Net Promoter Score<em>\u2120<\/em>**<\/a>\u00a0to determine the reasons for the bounce rate (and adjust the usability accordingly).<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Optimizing the shopping experience for all devices, especially mobile devices.<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Providing <a href=\"https:\/\/trbo.com\/en\/glossary\/social-proof\" target=\"_blank\" rel=\"noopener noreferrer\">social proof <\/a>by showing how often a product\/service has been viewed and purchased on the site.<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Providing a shopping cart abandonment mailing to users who are part of your email distribution list.<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Referring to the products in the shopping cart when canceling on the page, possibly combined with an exclusive or time-limited discount (<a href=\"https:\/\/trbo.com\/en\/glossary\/exit-intent\" target=\"_blank\" rel=\"noopener noreferrer\">exit intent<\/a>).<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Integrating confidence-building elements, such as product evaluations or seals of quality, on the page.<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Especially around Christmas: including the latest order date for a punctual delivery in the product view.<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">u.v.m.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">*Source: <a href=\"https:\/\/www.statista.com\/statistics\/457078\/category-cart-abandonment-rate-worldwide\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.statista.com\/statistics\/457078\/category-cart-abandonment-rate-worldwide\/<\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>**<em>Net Promoter<sup>\u00ae<\/sup>, NPS<sup>\u00ae<\/sup>, NPS Prism<sup>\u00ae<\/sup>, and the NPS-related emoticons are registered trademarks of Bain &amp; Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld. Net Promoter Score\u2120 and Net Promoter System\u2120 are service marks of Bain &amp; Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld.<\/em><\/p>","protected":false},"template":"","resource_original_language":[711],"class_list":["post-23916","glossar","type-glossar","status-publish","hentry","resource_original_language-en-original"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Glossary: Shopping Cart Abandonment | trbo<\/title>\n<meta name=\"description\" content=\"This glossary explains important online marketing terms. 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