{"id":23914,"date":"2020-03-24T10:48:23","date_gmt":"2020-03-24T10:48:23","guid":{"rendered":"https:\/\/trbocom.wpengine.com\/glossary\/trigger-2\/"},"modified":"2020-03-24T10:48:23","modified_gmt":"2020-03-24T10:48:23","slug":"trigger-2","status":"publish","type":"glossar","link":"https:\/\/www.trbo.com\/de\/glossary\/trigger-2\/","title":{"rendered":"Trigger"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">If you can measure specific user behavior and react to it with a targeted campaign, this measurable event corresponds to a trigger. With such triggers, users can be addressed in a personalized way. Depending on the trigger type, the address can range from far-reaching user <a href=\"https:\/\/trbo.com\/en\/glossary\/segmentation\" target=\"_blank\" rel=\"noopener noreferrer\">Zielgruppensegmente<\/a>, e.g. newsletter subscribers, to the individual address of an individual user.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Typical triggers:<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<ul class=\"ul1\">\n<li class=\"li1\"><span class=\"s1\">Activity (purchase, click, etc.)<\/span><\/li>\n<li class=\"li1\"><a href=\"https:\/\/trbo.com\/en\/glossary\/exit-intent\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"s1\">Exit intent<\/span><\/a><\/li>\n<li class=\"li1\"><span class=\"s1\">Inactivity<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Personal information such as birthday, anniversary, etc.<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Regular buyers<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Scrolltiefe<\/span><\/li>\n<li class=\"li1\"><a href=\"https:\/\/trbo.com\/en\/glossary\/shopping-cart-abandonment\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"s1\">Shopping cart abandonment<\/span><\/a><\/li>\n<li class=\"li1\"><span class=\"s1\">Warenkorbwert<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Returnees<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">u.v.m.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">Campaigns that have been played out are correspondingly diverse.<br \/>\nA trigger, such as a shopping cart abandonment, could trigger an email to be sent to a known user, for example. If an unknown user wants to leave the page, the products in the shopping cart can be displayed again, combined with a voucher. The aim of a triggered action is to increase key figures such as the <a href=\"https:\/\/trbo.com\/en\/glossary\/click-through-rate-ctr\" target=\"_blank\" rel=\"noopener noreferrer\">CTR<\/a>, <a href=\"https:\/\/trbo.com\/en\/glossary\/conversion-rate\" target=\"_blank\" rel=\"noopener noreferrer\">conversion rate<\/a> oder <strong>conversion value<\/strong>.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">The prerequisite for trigger-based marketing measures is extensive <a href=\"https:\/\/trbo.com\/en\/glossary\/tracking\" target=\"_blank\" rel=\"noopener noreferrer\">tracking<\/a> on the website. It is only possible to react if the events are measured correctly.<\/span><\/p>","protected":false},"template":"","resource_original_language":[711],"class_list":["post-23914","glossar","type-glossar","status-publish","hentry","resource_original_language-en-original"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Glossary: Trigger | trbo<\/title>\n<meta name=\"description\" content=\"This glossary explains important online marketing terms. 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