{"id":23909,"date":"2020-03-24T10:44:19","date_gmt":"2020-03-24T10:44:19","guid":{"rendered":"https:\/\/trbocom.wpengine.com\/glossary\/statistical-twins\/"},"modified":"2020-03-24T10:44:19","modified_gmt":"2020-03-24T10:44:19","slug":"statistical-twins","status":"publish","type":"glossar","link":"https:\/\/www.trbo.com\/de\/glossary\/statistical-twins\/","title":{"rendered":"Statistical Twins"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">In online marketing, statistical twins are users whose behaviour is similar to that of already converted users (i.e. users who have already bought). Marketers hope that due to their similarity to existing customers they are more likely to make a purchase.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">Statistical twins can consider different characteristics depending on the objective. Typical characteristics are, for example:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul class=\"ul1\">\n<li class=\"li1\"><span class=\"s1\">Buying behavior<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Surfing behavior<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Category behavior<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Product behavior<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Source of origin \/ <a href=\"https:\/\/trbo.com\/en\/glossary\/click-in-channel\" target=\"_blank\" rel=\"noopener noreferrer\">click-in channel<\/a> of the user<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Time and geodata<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">u.v.m.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">These user groups, similar to existing customers, can be used to optimize the onsite <a href=\"https:\/\/trbo.com\/en\/glossary\/conversion-rate\" target=\"_blank\" rel=\"noopener noreferrer\">conversion rate<\/a> by displaying personalized content, such as improved product suggestions, to users.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">Statistical twins can also be used offsite to extend the user&#8217;s reach in the relevant target group. Social media, for example, analyzes the characteristics of the buyers in the shop. Once they have found users who are similar to them, they apply suitable advertising measures and lead them to the advertiser&#8217;s site.<\/span><\/p>","protected":false},"template":"","resource_original_language":[711],"class_list":["post-23909","glossar","type-glossar","status-publish","hentry","resource_original_language-en-original"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Glossary: Statistical Twins | trbo<\/title>\n<meta name=\"description\" content=\"This glossary explains important online marketing terms. 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