{"id":23908,"date":"2020-03-24T10:43:00","date_gmt":"2020-03-24T10:43:00","guid":{"rendered":"https:\/\/trbocom.wpengine.com\/glossary\/social-proof-2\/"},"modified":"2020-03-24T10:43:00","modified_gmt":"2020-03-24T10:43:00","slug":"social-proof-2","status":"publish","type":"glossar","link":"https:\/\/www.trbo.com\/de\/glossary\/social-proof-2\/","title":{"rendered":"Social Proof"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">The term social proof describes marketing measures that show users that it is worthwhile to purchase a product or service. Social proofing is used to positively influence purchasing decisions.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">The concept of social proof originates from psychology, where it has been proven that most people base their behavior on other people.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">There are many ways to use social proofing, for example by including references on the website:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul class=\"ul1\">\n<li class=\"li1\"><span class=\"s1\">Number of purchases or downloads: XY people have already bought the product.<br \/>\n<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Number of visitors<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Seals of approval: Seals of approval act as a confidence-building measure. <\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Case studies: Specific application examples including figures to show the improvement.<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">User recommendations or ratings<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Social Share Buttons: including display of how many users have already shared an article, for example.<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Expert opinions and testimonials: Experts, celebrities or similar relevant persons recommend the product.<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">u.v.m.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">Social Proof can motivate indecisive users by confirming to other users that their purchase is the right decision. The basis for this is trust and the actions of others.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">Social Proof can help to improve the <a href=\"https:\/\/trbo.com\/en\/glossary\/conversion-rate\" target=\"_blank\" rel=\"noopener noreferrer\">conversion rate<\/a> and therefore sales. Which measure and which placement of the social proof is most suitable and has the greatest <a href=\"https:\/\/trbo.com\/en\/glossary\/conversion\" target=\"_blank\" rel=\"noopener noreferrer\">conversion<\/a> leverage effect can be verified with the help of an <a href=\"https:\/\/trbo.com\/en\/glossary\/a-b-testing\" target=\"_blank\" rel=\"noopener noreferrer\">A\/B-<\/a> oder <a href=\"https:\/\/trbo.com\/en\/glossary\/multivariate-testing\" target=\"_blank\" rel=\"noopener noreferrer\">multivariate tests<\/a>.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">In practice, measures in certain industries have already proven to be largely effective. For example, showing how many people view and purchase an offer works particularly well in the travel sector, where offers are known to quickly become unavailable.<\/span><\/p>\n<p>&nbsp;<\/p>","protected":false},"template":"","resource_original_language":[711],"class_list":["post-23908","glossar","type-glossar","status-publish","hentry","resource_original_language-en-original"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Glossary: Social Proof | trbo<\/title>\n<meta name=\"description\" content=\"This glossary explains important online marketing terms. 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