{"id":23906,"date":"2020-03-24T10:40:56","date_gmt":"2020-03-24T10:40:56","guid":{"rendered":"https:\/\/trbocom.wpengine.com\/glossary\/search-engine-optimization\/"},"modified":"2020-03-24T10:40:56","modified_gmt":"2020-03-24T10:40:56","slug":"search-engine-optimization","status":"publish","type":"glossar","link":"https:\/\/www.trbo.com\/de\/glossary\/search-engine-optimization\/","title":{"rendered":"Suchmaschinenoptimierung (SEO)"},"content":{"rendered":"<p class=\"p1\"><span style=\"font-weight: 400\">Suchmaschinenoptimierung beschreibt Ma\u00dfnahmen, die das Ziel verfolgen, Websites in den organischen (unbezahlten) Suchergebnissen bekannter Suchmaschinen wie Google m\u00f6glichst weit oben zu platzieren.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span style=\"font-weight: 400\">Das \u00fcbergeordnete Ziel der Verbesserung der Sichtbarkeit in Suchmaschinen ist die Steigerung des Traffics auf der eigenen Website. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span style=\"font-weight: 400\">Der Ansatz der Suchmaschinenoptimierung (SEO) l\u00e4sst sich in zwei Haupts\u00e4ulen unterteilen: Onpage-Optimierung und Offpage-Optimierung. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span style=\"font-weight: 400\">Onpage-Optimierung beschreibt websitebezogene, also interne Anpassungen. Ein h\u00f6heres Ranking in den Suchergebnissen kann durch technische, inhaltliche und strukturelle Verbesserungen der eigenen Webseite erreicht werden.\n\nZu den inhaltlichen Optimierungen geh\u00f6rt die Erstellung von relevantem, aktuellem und hochwertigem Content (Unique Content) sowie die Auswahl der passenden Keywords.\n\nTechnische Optimierungen sollten unter anderem sicherstellen, dass dieser Content f\u00fcr den Nutzer problemlos nutzbar ist.\n\nZu den strukturellen Optimierungen z\u00e4hlt beispielsweise das Setzen interner Links.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span style=\"font-weight: 400\">Als zweite wichtige S\u00e4ule der Suchmaschinenoptimierung (SEO) umfasst die Offpage-Optimierung Ma\u00dfnahmen zur Verbesserung des Suchmaschinenrankings, die nicht direkt von der eigenen Website abh\u00e4ngen, also externe Ma\u00dfnahmen.\n\nDazu z\u00e4hlt insbesondere die Anzahl und Qualit\u00e4t der Backlinks, die einen entscheidenden Einfluss auf den Ruf und die Autorit\u00e4t einer Website haben.<\/span><\/p>","protected":false},"template":"","resource_original_language":[711],"class_list":["post-23906","glossar","type-glossar","status-publish","hentry","resource_original_language-en-original"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Glossary: Search Engine Optimization (SEO) | trbo<\/title>\n<meta name=\"description\" content=\"This glossary explains important online marketing terms. 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