{"id":23893,"date":"2020-03-24T07:58:07","date_gmt":"2020-03-24T07:58:07","guid":{"rendered":"https:\/\/trbocom.wpengine.com\/glossary\/multichannel-2\/"},"modified":"2020-03-24T07:58:07","modified_gmt":"2020-03-24T07:58:07","slug":"multichannel-2","status":"publish","type":"glossar","link":"https:\/\/www.trbo.com\/de\/glossary\/multichannel-2\/","title":{"rendered":"Multichannel"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">The term multichannel (also multichannel marketing or multichannel strategy) describes the strategic approach of companies to reach customers on several channels.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">Customers are active on different channels through which they can be reached by companies.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">These include, for example:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul class=\"ul1\">\n<li class=\"li1\"><span class=\"s1\">Brick and mortar retail<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Newspapers\/magazines (online and print)<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Website\/webshop<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Social media\u00a0<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">E-Mail<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Search results (e.g. on Google) &#8211; both organic hits and ads<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">In order to reach (potential) customers, it is important for companies to be present on as many of these channels as possible. Multichannel marketing measures include, for example:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul class=\"ul1\">\n<li class=\"li1\"><a href=\"https:\/\/trbo.com\/en\/glossary\/search-engine-advertising\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"s1\">Search engine advertising<\/span><\/a><\/li>\n<li class=\"li1\"><a href=\"https:\/\/trbo.com\/en\/glossary\/search-engine-optimization\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"s1\">Search engine optimization<\/span><\/a><\/li>\n<li class=\"li1\"><span class=\"s1\">Newsletter\/e-mail-marketing<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Trade fairs &amp; events<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Social media (&amp; social media advertising)<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Ads &amp; banner advertising<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">Other than <a href=\"https:\/\/trbo.com\/en\/glossary\/omnichannel\" target=\"_blank\" rel=\"noopener noreferrer\">omnichannel marketing<\/a>, the focus of multichannel marketing is on making each individual channel perform as well as possible. Often, different departments are responsible for each channel. However, if these departments compete with each other, it can lead to disadvantages for the customer.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">To ensure a comprehensive and smooth <a href=\"https:\/\/trbo.com\/en\/glossary\/customer-journey\" target=\"_blank\" rel=\"noopener noreferrer\">customer journe<\/a><a href=\"https:\/\/trbo.com\/en\/glossary\/customer-journey\" target=\"_blank\" rel=\"noopener noreferrer\">y<\/a>, it is therefore important to align the individual channels (<a href=\"https:\/\/trbo.com\/en\/glossary\/touchpoint\" target=\"_blank\" rel=\"noopener noreferrer\">touchpoints<\/a>) with one another.<\/span><\/p>","protected":false},"template":"","resource_original_language":[711],"class_list":["post-23893","glossar","type-glossar","status-publish","hentry","resource_original_language-en-original"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Glossary: Multichannel | trbo<\/title>\n<meta name=\"description\" content=\"This glossary explains important online marketing terms. 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