{"id":23891,"date":"2020-03-24T07:53:47","date_gmt":"2020-03-24T07:53:47","guid":{"rendered":"https:\/\/trbocom.wpengine.com\/glossary\/lead-2\/"},"modified":"2020-03-24T07:53:47","modified_gmt":"2020-03-24T07:53:47","slug":"lead-2","status":"publish","type":"glossar","link":"https:\/\/www.trbo.com\/de\/glossary\/lead-2\/","title":{"rendered":"Lead"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">The term lead describes a data set of prospective\/potential customers who provide a company with their data. This includes, for example, the name of\u00a0 a contact person, company, position, e-mail address and telephone number. Occasionally, the term &#8220;lead&#8221; also describes the initiation of contact in sales and online marketing.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">Leads can be generated using different channels (see also: <a href=\"https:\/\/trbo.com\/en\/glossary\/lead-generation\" target=\"_blank\" rel=\"noopener noreferrer\">lead generation<\/a>). A lead is particularly valuable if the interested parties provide their data voluntarily and as extensively as possible. In this case, the probability of a lead turning into a buyer of the company&#8217;s product or service in the future is particularly high.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">Leads can be generated in various ways, including:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul class=\"ul1\">\n<li class=\"li1\"><span class=\"s1\">Newsletter-Anmeldung<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Ausf\u00fcllen eines Kontaktformulars<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Participation in raffles<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Contact details for a download<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Handing over your business card at a trade fair<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">Once a lead has been generated, it should be continuously maintained and developed in order to turn a potential prospect into a buyer or customer.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">The importance of leads has increased in the last few years. Since the buying behavior of many potential customers has changed, it is important to bind them to the company early on in order to actually generate (re)purchases later on.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">Lead analysis can also be an important tool for a company to measure the success of its online marketing. If a certain measure generates a particularly large number of leads, this indicates that it is worthwhile using it and the company can increasingly rely on this or similar measures in the future.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">However, it is important to not only consider the number of leads, but also their conversion into actual customers.<\/span><\/p>","protected":false},"template":"","resource_original_language":[711],"class_list":["post-23891","glossar","type-glossar","status-publish","hentry","resource_original_language-en-original"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Glossary: Lead | trbo<\/title>\n<meta name=\"description\" content=\"This glossary explains important online marketing terms. 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