{"id":23886,"date":"2020-03-24T13:37:40","date_gmt":"2020-03-24T13:37:40","guid":{"rendered":"https:\/\/trbocom.wpengine.com\/glossary\/gamification-2\/"},"modified":"2025-03-12T14:28:55","modified_gmt":"2025-03-12T13:28:55","slug":"gamification-2","status":"publish","type":"glossar","link":"https:\/\/www.trbo.com\/de\/glossary\/gamification-2\/","title":{"rendered":"Gamification"},"content":{"rendered":"

Gamification refers to the application of typical elements of a game beyond its playful context.<\/span><\/p>\n

It is mainly used on websites or in apps, but it is not exclusively limited to these. The focus is mostly on interactivity. The goal is to give users a short-term sense of achievement, to motivate them and to increase customer loyalty. This does not only refer to obvious mini-games, such as a memory or an Easter egg hunt.<\/span><\/p>\n

The collection of stamps and bonus points is also a form of gamification. If the virtual stamp card is full, the user or customer is rewarded with a gift.<\/span><\/p>\n

One of the most successful examples of gamification can be found in social networks. Through the possibilities to give up- and downvotes and to share content, users are stimulated to interact and their engagement rate is increased.<\/span><\/p>\n

Even learning apps use game-like elements. Intermediate goals, trophies and progress bars keep users in line. The principle of the progress bar can also be applied, for example, to the ordering process in an e-commerce shop. Here, the order completion rate increases when potential customers see which step they are currently at.<\/span><\/p>","protected":false},"template":"","resource_original_language":[711],"class_list":["post-23886","glossar","type-glossar","status-publish","hentry","resource_original_language-en-original"],"acf":[],"yoast_head":"\nGlossary: Gamification | trbo<\/title>\n<meta name=\"description\" content=\"This glossary explains important online marketing terms. 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