{"id":23872,"date":"2020-03-24T12:56:00","date_gmt":"2020-03-24T12:56:00","guid":{"rendered":"https:\/\/trbocom.wpengine.com\/glossary\/cost-per-sale-2\/"},"modified":"2026-06-30T08:13:57","modified_gmt":"2026-06-30T06:13:57","slug":"cost-per-sale-2","status":"publish","type":"glossar","link":"https:\/\/www.trbo.com\/de\/glossary\/cost-per-sale-2\/","title":{"rendered":"Cost per Sale (CPS)"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">Cost per Sale (CPS) is a billing model in online marketing in which billing takes place after the sale. This can involve a product, a service or the conclusion of a subscription.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><strong><span class=\"s1\">Calculation of the CPS:<\/span><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">The CPS is calculated by comparing the total costs of the measure with the sales.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><em><span class=\"s1\">CPS = total costs \/ sales figures<\/span><\/em><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">The CPS is used in both online marketing and affiliate marketing. This model is especially interesting for small or medium-sized companies with a small advertising budget.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">In addition to the CPS, there are other, alternative billing models:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul class=\"ul1\">\n<li class=\"li1\"><span class=\"s1\"><a href=\"https:\/\/trbo.com\/en\/glossary\/cost-per-click\" target=\"_blank\" rel=\"noopener noreferrer\">Cost-per-click<\/a> (CPC)<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Cost-per-order (CPO)<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\"><a href=\"https:\/\/trbo.com\/en\/glossary\/cost-per-mille-cpm\" target=\"_blank\" rel=\"noopener noreferrer\">Cost-per-mille<\/a> (CPM)<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\"><a href=\"https:\/\/trbo.com\/en\/glossary\/cost-per-lead\" target=\"_blank\" rel=\"noopener noreferrer\">Cost-per-lead<\/a>\u00a0(CPL)<\/span><\/li>\n<\/ul>","protected":false},"template":"","resource_original_language":[711],"class_list":["post-23872","glossar","type-glossar","status-publish","hentry","resource_original_language-en-original"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is Cost per Sale (CPS)? 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