{"id":23871,"date":"2020-03-24T12:55:30","date_gmt":"2020-03-24T12:55:30","guid":{"rendered":"https:\/\/trbocom.wpengine.com\/glossary\/cost-per-mille-cpm\/"},"modified":"2020-03-24T12:55:30","modified_gmt":"2020-03-24T12:55:30","slug":"cost-per-mille-cpm","status":"publish","type":"glossar","link":"https:\/\/www.trbo.com\/de\/glossary\/cost-per-mille-cpm\/","title":{"rendered":"Cost per Mille (CPM)"},"content":{"rendered":"

Cost per Mille (short: CPM; french mille = thousand) is a billing model for advertisements in advertising planning. In CPM, the price of an ad is calculated per thousand impressions, which is why it is also known as the thousand-contact price.<\/span><\/p>\n

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Calculation of the CPM:<\/span><\/strong><\/p>\n

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CPM = (total cost \/ reach) x 1000<\/span><\/em><\/p>\n

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In CPM, a distinction can be made between gross CPM and net CPM:<\/span><\/p>\n

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Gross CPM includes several contacts of a single person in the calculation.<\/span><\/p>\n

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With net CPM, the direct debit only takes place once 1000 different people have viewed the advertising measure.<\/span><\/p>\n

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In addition to online marketing, the cost per mille is also used in TV, radio and print advertising.<\/span><\/p>\n

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In addition to CPM, there are other, alternative billing models:<\/span><\/p>\n

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