{"id":23869,"date":"2020-03-24T12:54:45","date_gmt":"2020-03-24T12:54:45","guid":{"rendered":"https:\/\/trbocom.wpengine.com\/glossary\/cost-per-lead-2\/"},"modified":"2020-03-24T12:54:45","modified_gmt":"2020-03-24T12:54:45","slug":"cost-per-lead-2","status":"publish","type":"glossar","link":"https:\/\/www.trbo.com\/de\/glossary\/cost-per-lead-2\/","title":{"rendered":"Cost Per Lead (CPL)"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">Cost per lead (CPL) is a billing model that measures the success of an advertising campaign on the basis of successfully received <a href=\"https:\/\/trbo.com\/en\/glossary\/lead\" target=\"_blank\" rel=\"noopener noreferrer\">leads<\/a>, i.e. the contact of potential buyers.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">The billing model is used in online marketing and affiliate marketing, as it enables the contact to high-quality, potential customers to be gained.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><strong><span class=\"s1\">Calculation of the CPL:<\/span><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">The CPL is calculated by comparing the total cost of the advertising campaign with the number of leads.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><em><span class=\"s1\">CPL = total cost \/ number of leads<\/span><\/em><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">In addition to the CPL, there are other, alternative billing models:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul class=\"ul1\">\n<li class=\"li1\"><span class=\"s1\"><a href=\"https:\/\/trbo.com\/en\/glossary\/cost-per-click\" target=\"_blank\" rel=\"noopener noreferrer\">Cost-per-click<\/a> (CPC)<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Cost-per-order (CPO)<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\"><a href=\"https:\/\/trbo.com\/en\/glossary\/cost-per-sale\" target=\"_blank\" rel=\"noopener noreferrer\">Cost-per-sale<\/a> (CPS)<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\"><a href=\"https:\/\/trbo.com\/en\/glossary\/cost-per-mille-cpm\" target=\"_blank\" rel=\"noopener noreferrer\">Cost-per-mille<\/a> (CPM)<\/span><\/li>\n<\/ul>","protected":false},"template":"","resource_original_language":[711],"class_list":["post-23869","glossar","type-glossar","status-publish","hentry","resource_original_language-en-original"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Glossary: Cost Per Lead (CPL) | trbo<\/title>\n<meta name=\"description\" content=\"This glossary explains important online marketing terms. 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