{"id":23865,"date":"2020-03-23T16:29:48","date_gmt":"2020-03-23T16:29:48","guid":{"rendered":"https:\/\/trbocom.wpengine.com\/glossary\/conversion-optimization\/"},"modified":"2020-03-23T16:29:48","modified_gmt":"2020-03-23T16:29:48","slug":"conversion-optimization","status":"publish","type":"glossar","link":"https:\/\/www.trbo.com\/de\/glossary\/conversion-optimization\/","title":{"rendered":"Conversion Optimierung"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">Conversion optimization or conversion rate optimization refers to actions that lead to an increase in the number of <a href=\"https:\/\/trbo.com\/en\/glossary\/conversion\" target=\"_blank\" rel=\"noopener noreferrer\">conversions<\/a> or an increase in the <a href=\"https:\/\/trbo.com\/en\/glossary\/conversion-rate\" target=\"_blank\" rel=\"noopener noreferrer\">conversion rate<\/a>. A conversion can be anything from a simple registration, to a download or an actual purchase.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">Since the conversion rate depends on countless factors, there are many possibilities for conversion rate optimization in online marketing. Onsite, the possibilities range from usability improvements to personalized content and mobile-optimized <a href=\"https:\/\/trbo.com\/en\/glossary\/landing-page\" target=\"_blank\" rel=\"noopener noreferrer\">landing pages<\/a>. Offsite, conversions can be optimized, e.g. through meaningful advertising texts, the use of <a href=\"https:\/\/trbo.com\/en\/glossary\/statistical-twins\" target=\"_blank\" rel=\"noopener noreferrer\">statistical twins<\/a> or target group-specific advertising environments.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">Important for conversion optimization is a functioning (multichannel) <a href=\"https:\/\/trbo.com\/en\/glossary\/tracking\" target=\"_blank\" rel=\"noopener noreferrer\">tracking<\/a>, best combined with a meaningful attribution, in order to also evaluate each action on its success. With <a href=\"https:\/\/trbo.com\/en\/glossary\/a-b-testing\" target=\"_blank\" rel=\"noopener noreferrer\">A\/B<\/a> und <a href=\"https:\/\/trbo.com\/en\/glossary\/multivariate-testing\" target=\"_blank\" rel=\"noopener noreferrer\">multivariate tests<\/a>, the best customer approach can be tested continuously and the conversion rate can be further optimized in the long term.<\/span><\/p>","protected":false},"template":"","resource_original_language":[711],"class_list":["post-23865","glossar","type-glossar","status-publish","hentry","resource_original_language-en-original"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Glossary: Conversion Optimization | trbo<\/title>\n<meta name=\"description\" content=\"This glossary explains important online marketing terms. 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