{"id":23864,"date":"2020-03-24T11:07:44","date_gmt":"2020-03-24T11:07:44","guid":{"rendered":"https:\/\/trbocom.wpengine.com\/glossary\/conversion-2\/"},"modified":"2025-04-02T13:33:08","modified_gmt":"2025-04-02T11:33:08","slug":"conversion","status":"publish","type":"glossar","link":"https:\/\/www.trbo.com\/de\/glossary\/conversion\/","title":{"rendered":"Conversion"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">Eine Conversion (deutsch: Umwandlung) ist ein messbarer Vorgang bzw. ein Tracking Event im Online-Marketing, bei dem ein User ein vom Werbetreibenden erw\u00fcnschtes Event ausl\u00f6st. Aus Traffic auf der Seite wird so ein Kunde (oder Kontakt). <\/span><span class=\"s1\">Das wohl bekannteste Beispiel f\u00fcr eine Conversion ist der Kauf.<\/span><\/p>\n<p class=\"p1\"><strong><span class=\"s1\">Conversion Events<\/span><\/strong><\/p>\n<p class=\"p1 translation-block\">Neben dem klassischen Kauf k\u00f6nnen Conversions in den verschiedensten Formen innerhalb der Customer Journey auftreten und m\u00fcssen nicht immer zwingend eine Transaktion darstellen. Weitere Beispiele f\u00fcr Conversion Events sind folgende:<\/p>\n<ul class=\"ul1\">\n<li class=\"li1\"><span class=\"s1\">Ein Download<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Absenden einer Anmeldung f\u00fcr einen Newsletter<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Klick auf einen Link<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Anmeldung f\u00fcr ein Kundenprofil<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Teilen von Inhalten auf Social Media<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Produkte dem Warenkorb hinzuf\u00fcgen<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Ausf\u00fcllen eines Kontaktformulars<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">u.v.m.<\/span><\/li>\n<\/ul>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Relevanz von Conversions<\/strong><\/p>\n\n\n\n<p>Innerhalb der Erfolgsmessung stellt die Conversion den zentralen KPI dar, da sie zumeist einen direkten Einfluss auf den Umsatz eines Werbetreibenden hat. Weiterhin ist sie ein elementarer Bestandteil, um die Werbewirkung von Ma\u00dfnahmen zu analysieren. Je nach Tool k\u00f6nnen Conversions relativ einfach gemessen und analysiert werden, selbst plattform- und ger\u00e4te\u00fcbergreifend innerhalb der gesamten Customer Journey.<\/p>\n\n\n\n<p class=\"translation-block\">Der Anteil der User, die ein Conversion Event abschlie\u00dfen, wird durch die Conversion Rate abgebildet.<\/p>\n\n\n\n<p><\/p>","protected":false},"template":"","resource_original_language":[711],"class_list":["post-23864","glossar","type-glossar","status-publish","hentry","resource_original_language-en-original"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Glossary: Conversion | trbo<\/title>\n<meta name=\"description\" content=\"Conversion is a measurable process or tracking event in online marketing in which a user triggers an event desired by the advertiser.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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