{"id":23862,"date":"2020-03-23T16:22:18","date_gmt":"2020-03-23T16:22:18","guid":{"rendered":"https:\/\/trbocom.wpengine.com\/glossary\/click-in-channel\/"},"modified":"2020-03-23T16:22:18","modified_gmt":"2020-03-23T16:22:18","slug":"click-in-channel","status":"publish","type":"glossar","link":"https:\/\/www.trbo.com\/de\/glossary\/click-in-channel\/","title":{"rendered":"Click-in Channel"},"content":{"rendered":"<p class=\"p3\"><span class=\"s1\">Via a click-in channel, a user enters &#8211; often for the first time &#8211; a website or an online shop. In online marketing, companies use various channels to address users and encourage them to visit the site (see also: <a href=\"https:\/\/trbo.com\/en\/glossary\/multichannel\" target=\"_blank\" rel=\"noopener noreferrer\">Multichannel<\/a> und <a href=\"https:\/\/trbo.com\/en\/glossary\/omnichannel\" target=\"_blank\" rel=\"noopener noreferrer\">Omnichannel<\/a>).<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p3\"><span class=\"s1\">Examples of click-in channels are: <\/span><\/p>\n<p>&nbsp;<\/p>\n<ul class=\"ul1\">\n<li class=\"li3\"><span class=\"s1\">Ads in search engines (see also: <a href=\"https:\/\/trbo.com\/en\/glossary\/search-engine-advertising\" target=\"_blank\" rel=\"noopener noreferrer\">SEA<\/a>), e.g. <a href=\"https:\/\/trbo.com\/en\/glossary\/google-ads\" target=\"_blank\" rel=\"noopener noreferrer\">Google Ads<\/a>, Google Shopping ads<\/span><\/li>\n<li class=\"li3\"><span class=\"s1\">Organic search results (see also: <a href=\"https:\/\/trbo.com\/en\/glossary\/search-engine-optimization\" target=\"_blank\" rel=\"noopener noreferrer\">SEO<\/a>)<\/span><\/li>\n<li class=\"li3\"><span class=\"s1\">Display Advertising (advertising banner)<\/span><\/li>\n<li class=\"li3\"><span class=\"s1\">E-mail marketing, e.g. newsletter<\/span><\/li>\n<li class=\"li3\"><span class=\"s1\">Social media, such as Facebook, Twitter and Instagram<\/span><\/li>\n<li class=\"li3\"><span class=\"s1\">Price search engines<\/span><\/li>\n<li class=\"li3\"><a href=\"https:\/\/trbo.com\/en\/glossary\/affiliate-marketing\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"s1\">Affiliate marketing<\/span><\/a><\/li>\n<li class=\"li3\"><span class=\"s1\">Blogs<\/span><\/li>\n<li class=\"li3\"><span class=\"s1\">Direct Type-in (direct access to the website by entering the URL)<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p class=\"p4\"><span class=\"s1\">The click-in channel is also important for personalization measures. If the channel by which the user comes to the site is known, <a href=\"https:\/\/trbo.com\/en\/glossary\/onsite-personalization\" target=\"_blank\" rel=\"noopener noreferrer\">Personalisierung<\/a> can already be carried out. Based on the channels, target groups can be identified and addressed personally with various actions. For example, bargain hunters, who come to the shop from price search engines, are a possible buyer group: This type of user is most likely to be attracted by a reference to a reduced-price offer.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p6\"><span class=\"s1\">UTM parameters can be used to track which channel the user uses to reach the website. For this purpose, a list of parameters is stored e.g. in <a href=\"https:\/\/trbo.com\/en\/glossary\/web-analytics\" target=\"_blank\" rel=\"noopener noreferrer\">Google Analytics<\/a>, each channel receives its own parameter. For a Facebook post, the entire URL would look like this: http:\/\/www.examplewebsite.de\/articleexample\/utm_source=facebook&amp;utm_medium=social-media<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p6\"><span class=\"s1\">These parameters have several advantages:<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p6\"><span class=\"s1\">UTM parameters are clearly identifiable and can be directly assigned to a specific channel. This allows the users to be segmented and addressed individually, but it also provides a clear advantage for the analysis and performance measurement of individual campaigns. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p8\"><span class=\"s1\">The depth of <a href=\"https:\/\/trbo.com\/en\/glossary\/tracking\" target=\"_blank\" rel=\"noopener noreferrer\">tracking<\/a> can be determined by the advertiser himself and should be based on the advertising campaigns planned for this purpose.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p8\"><span class=\"s1\">For example, it may sometimes be sufficient to use the source (e.g. social media), but it can also be useful to select a specific channel (e.g. Facebook) or even specific campaigns.<\/span><\/p>","protected":false},"template":"","resource_original_language":[711],"class_list":["post-23862","glossar","type-glossar","status-publish","hentry","resource_original_language-en-original"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Glossary: Click-in Channel | trbo<\/title>\n<meta name=\"description\" content=\"This glossary explains important online marketing terms. 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