{"id":23860,"date":"2020-03-23T16:08:05","date_gmt":"2020-03-23T16:08:05","guid":{"rendered":"https:\/\/trbocom.wpengine.com\/glossary\/affiliate-marketing-2\/"},"modified":"2020-03-23T16:08:05","modified_gmt":"2020-03-23T16:08:05","slug":"affiliate-marketing-2","status":"publish","type":"glossar","link":"https:\/\/www.trbo.com\/de\/glossary\/affiliate-marketing-2\/","title":{"rendered":"Affiliate Marketing"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">In online marketing, the term affiliate marketing (also called partner program or partner marketing) describes a sales concept in which an affiliate (also called publisher) advertises products or services of an advertiser (also called merchant) on its website in return for a commission.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">The affiliate as the website operator therefore integrates the merchant&#8217;s offer on his website, e.g. in the form of banners or links. These advertising media are provided with a unique affiliate code so that the registration and exact allocation of the <a href=\"https:\/\/trbo.com\/en\/glossary\/conversion\" target=\"_blank\" rel=\"noopener noreferrer\">conversions<\/a> to the affiliate is ensured and consequently a correct payment of the commission is guaranteed.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">A characteristic feature of affiliate marketing is the performance-related remuneration in the form of a commission, which the merchant pays to the publisher only after a measurable success.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">The remuneration can be based on the following accounting models, among others:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul class=\"ul1\">\n<li class=\"li1\"><span class=\"s1\"><a href=\"https:\/\/trbo.com\/en\/glossary\/cost-per-click\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Cost per click<\/strong><\/a> (CPC): The advertiser pays a commission to the affiliate if the user clicks on the advertising medium that has been placed.<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\"><a href=\"https:\/\/trbo.com\/en\/glossary\/cost-per-lead\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Cost per lead<\/strong><\/a> (CPL): With this model, a commission is paid to the affiliate as soon as a contact address has been acquired. <a href=\"https:\/\/trbo.com\/en\/glossary\/lead\" target=\"_blank\" rel=\"noopener noreferrer\">Leads<\/a> also include, for example, newsletter subscriptions.<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\"><a href=\"https:\/\/trbo.com\/en\/glossary\/cost-per-sale\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Cost per sale<\/strong><\/a> (CPS): Here the advertiser pays a commission if the user makes an actual purchase following the click on the ad.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">Affiliate marketing offers clear advantages for both parties. The advertiser can use the reach and traffic of the affiliate and acquire new customers, while the affiliate benefits from the commissions.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">Another party is the affiliate network, which acts as an interface between affiliates and advertisers. These networks provide support in contacting suitable and relevant affiliates, in the technical implementation and in <a href=\"https:\/\/trbo.com\/en\/glossary\/tracking\" target=\"_blank\" rel=\"noopener noreferrer\">tracking<\/a> the success of the campaigns.<\/span><\/p>","protected":false},"template":"","resource_original_language":[711],"class_list":["post-23860","glossar","type-glossar","status-publish","hentry","resource_original_language-en-original"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Glossary: Affiliate Marketing | trbo<\/title>\n<meta name=\"description\" content=\"This glossary explains important online marketing terms. 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