{"id":23852,"date":"2019-08-17T17:22:07","date_gmt":"2019-08-17T17:22:07","guid":{"rendered":"https:\/\/trbocom.wpengine.com\/glossary\/call-to-action-cta-2\/"},"modified":"2023-03-27T21:34:21","modified_gmt":"2023-03-27T21:34:21","slug":"call-to-action-cta-2","status":"publish","type":"glossar","link":"https:\/\/www.trbo.com\/de\/glossary\/call-to-action-cta-2\/","title":{"rendered":"Call to Action (CTA)"},"content":{"rendered":"<p class=\"p2\"><span class=\"s1\">When users visit a website, their goal usually is to perform a certain action on it. In most cases, the so-called Call to Action represents this request for an action by the visitor and is therefore one of the most elementary components of a website.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p2\"><span class=\"s1\">In e-commerce, a call to action can prompt different actions, for example:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol class=\"ol1\">\n<li class=\"li2\"><span class=\"s1\">buying a product (Sale <a href=\"https:\/\/trbo.com\/en\/glossary\/conversion\" target=\"_blank\" rel=\"noopener noreferrer\">Conversion<\/a>)<\/span><\/li>\n<li class=\"li2\"><span class=\"s1\">adding a product to your shopping cart (Basket Conversion)<\/span><\/li>\n<li class=\"li2\"><span class=\"s1\">subscribing to the newsletter<\/span><\/li>\n<li class=\"li2\"><span class=\"s1\">downloading content (whitepapers, case studies, etc.)<\/span><\/li>\n<li class=\"li2\"><span class=\"s1\">starting a video<\/span><\/li>\n<li class=\"li2\"><span class=\"s1\">social media sharing<\/span><\/li>\n<li class=\"li2\"><span class=\"s1\">u.v.m.<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p class=\"p2\"><span class=\"s1\">According to the examples above, the Call to Action (CTA) can take different shapes.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">For example, a pure text link may be sufficient for forwarding to a new page, while a button is normally used for adding products to the shopping cart. For newsletter subscriptions, a form is used directly.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p2\"><span class=\"s1\">When creating a CTA, you should make sure that the request for action is as clear and simple as possible, so that each user immediately understands what needs to be done. <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">In addition, a meaningful positioning is a decisive factor for success. For example, a button that is used to place a product in the shopping cart should not be found at the end of the <a href=\"https:\/\/trbo.com\/en\/glossary\/product-detail-page\" target=\"_blank\" rel=\"noopener noreferrer\">product detail page<\/a>, but directly next to the corresponding product, preferably in the visible area of the page (above the fold).<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p2\"><span class=\"s1\">In order to find out whether a CTA is an understandable action request, different approaches can be tested for their success in <a href=\"https:\/\/trbo.com\/en\/glossary\/a-b-testing\" target=\"_blank\" rel=\"noopener noreferrer\">A\/B<\/a> oder <a href=\"https:\/\/trbo.com\/en\/glossary\/multivariate-testing\" target=\"_blank\" rel=\"noopener noreferrer\">multivariate tests<\/a>.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p2\"><span class=\"s1\">CTAs are not only used onsite, they can also be found in classic marketing (e.g. TV, direct marketing or radio advertising) and for traffic delivery channels (e.g. <a href=\"https:\/\/trbo.com\/en\/glossary\/search-engine-advertising\" target=\"_blank\" rel=\"noopener noreferrer\">SEA<\/a>, email or performance marketing).<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-15171\" src=\"https:\/\/trbocom.wpengine.com\/wp-content\/uploads\/2023\/03\/Beispiel_CTA-1.png\" alt=\"Beispiel f\u00fcr Formular mit Call to Action\" width=\"498\" height=\"528\" \/><\/p>\n<p class=\"p2\"><span class=\"s1\"><br \/>\nExample for CTA, e.g. inserting a button or form as screenshot<\/span><\/p>","protected":false},"template":"","resource_original_language":[711],"class_list":["post-23852","glossar","type-glossar","status-publish","has-post-thumbnail","hentry","resource_original_language-en-original"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Glossary: Call to Action (CTA) | trbo<\/title>\n<meta name=\"description\" content=\"This glossary explains important online marketing terms. Today: Call to Action (CTA).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.trbo.com\/de\/glossary\/call-to-action-cta-2\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Glossary: Call to Action (CTA) | trbo\" \/>\n<meta property=\"og:description\" content=\"This glossary explains important online marketing terms. 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